Strategic planning in NGOs and economic and financial sustainability: the Casa de Passagem case

• Autor(a) principal: Bezerra, Jacyra Maria da Conceição
• Data de Publicação: 2004
• Outros Autores: Araújo, Maria Arlete Duarte de
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Revista de Administração Pública
• Texto Completo: https://periodicos.fgv.br/rap/article/view/6754
• topic: sustainability; non-governmental organization; strategic planning; third sector.; sustentabilidade; organização não-governamental; planejamento estratégico; terceiro setor.

Within a context of great technological, economic, cultural and social changes, NGOs have been challenged to become institutionally strong as a requirement for their sustainability. The purpose of this article is to assess the contribution of the strategic plan implemented at Casa de Passagem aiming at its sustainability. Casa de Passagem is a non-governmental organization whose mission is to promote the rights of children and adolescents. This article presents a descriptive research that uses data collected during structured interviews and from accounting records. Data analysis results have rendered a description of the economic and financial situation and revealed that the financial sustainability of the institution is at risk, since it is strategically dependent on public and international donations, thus demanding fund generation strategies that will allow the accomplishment of the organization¿s social objectives.