Agenda setting and local challenges to valuation and collective development of the craft business in Alto do Moura, PE

• Autor(a) principal: Sousa, Jessica Rani Ferreira de
• Data de Publicação: 2022
• Outros Autores: Sá, Marcio, Lorêto, Myrna Suely Silva, Souza, Denise Clementino de
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Cadernos Gestão Pública e Cidadania (Online)
• Texto Completo: https://periodicos.fgv.br/cgpc/article/view/82967
• topic: Construção de agenda; políticas públicas; artesanato; demandas locais; Alto do Moura-PE; agenda setting; Public Policies; crafts; local needs; Alto do Moura; elaboración de agendas; políticas públicas; artesanía; demandas locales; Alto do Moura

This paper aimed to analyze the main challenges to the formation of a public agenda for the valuation and collective development of crafts in Alto do Moura, a clay figurative arts center located in the city of Caruaru, Pernambuco. Through qualitative research, interviews were conducted with members of artisan community and opinion makers, in addition to focus groups and field notes. The technique used was the thematic content analysis of the empirical material. The main challenges listed corresponded to the complexity and multidimensionality of the reported demands; the need for sensitivity in looking at symbolic issues related to cultural traits of crafts; the dissonance between the view of the business by the craft workers and the view adopted by the government and development agencies; and, finally, the management of transversality of problems that require intersectoral policies.