Developing dynamic capability in social strategies

• Autor(a) principal: Leão, Pablo
• Data de Publicação: 2023
• Outros Autores: Gama, Marina Amado Bahia, Fleury, Maria Tereza Leme
• Tipo de documento: Artigo
• Idioma: por; eng
• Título da fonte: Revista de Administração de Empresas
• Texto Completo: https://periodicos.fgv.br/rae/article/view/89764
• topic: social strategy; dynamic capability; social and environmental activities; estratégias sociais; capacidade dinâmica; atividades sociais e ambientais.; estrategias sociales; capacidad dinámica; actividades sociales y ambientales

This paper aims to understand how firms develop a dynamic capability to implement social strategies and manage pressures from local and global stakeholders. A multiple case study was conducted with four Brazilian multinationals in the pulp and paper industry. These firms develop dynamic capabilities to adapt to a changing environment by monitoring it and learning from their stakeholders, nurturing mutually beneficial relationships and partnerships with other organizations, and constantly adopting or influencing social strategies. This paper’s findings extend the literature that converges social strategies and dynamic capabilities by presenting evidence that these firms are developing and deploying a dynamic capability to implement social strategies. The findings also show that firms can develop complex and dynamic capabilities to manage stakeholder demands at local and global levels. Finally, this paper contributes to the dynamic capability and social strategy literature by demonstrating that such capability is critical in managing multiple stakeholders.