When eating becomes business

Detalhes bibliográficos
Autor(a) principal: Heck, Marina
Data de Publicação: 2018
Outros Autores: Pilcher, Jeffrey, Ray, Krishnendu, Brito, Eliane
Tipo de documento: Artigo
Idioma: por
eng
Título da fonte: Revista de Administração de Empresas
Texto Completo: https://bibliotecadigital.fgv.br/ojs/index.php/rae/article/view/74956
Resumo: Food is big business in both Brazil and around the world. Brazil-based 3G Capital, for example, made news by its purchase of renowned international brands such as Budweiser, Kraft-Heinz, and Burger King. Brazil’s current global managerial leadership marks a distinct change from its historical position as a commodity exporter, albeit a dominant one. However, scale is not the only measure of food’s economic significance; in modern industrial societies, production and sale of food still provide basic livelihood for countless people, especially the most marginalized, from acai pickers on the Amazonian riverside to artisanal food street vendors in São Paulo. Comprehending the food business requires several analytical tools reaching across both social and geopolitical boundaries. Such analysis must be attuned to the myriad problems of public health and social integration that remain despite—and in some cases have resulted from—the successes of modern agribusiness and industrial food processing. This special issue seeks to introduce the methods and findings in the field of Food Studies to readers of RAE-Revista de Administração de Empresas to encourage international and interdisciplinary conversations leading to better understanding of and innovative practices within the global food system.
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spelling When eating becomes businessCuando comer se convierte en negocioQuando comer se torna um negócioFood is big business in both Brazil and around the world. Brazil-based 3G Capital, for example, made news by its purchase of renowned international brands such as Budweiser, Kraft-Heinz, and Burger King. Brazil’s current global managerial leadership marks a distinct change from its historical position as a commodity exporter, albeit a dominant one. However, scale is not the only measure of food’s economic significance; in modern industrial societies, production and sale of food still provide basic livelihood for countless people, especially the most marginalized, from acai pickers on the Amazonian riverside to artisanal food street vendors in São Paulo. Comprehending the food business requires several analytical tools reaching across both social and geopolitical boundaries. Such analysis must be attuned to the myriad problems of public health and social integration that remain despite—and in some cases have resulted from—the successes of modern agribusiness and industrial food processing. This special issue seeks to introduce the methods and findings in the field of Food Studies to readers of RAE-Revista de Administração de Empresas to encourage international and interdisciplinary conversations leading to better understanding of and innovative practices within the global food system.Food is big business in both Brazil and around the world. Brazil-based 3G Capital, for example, made news by its purchase of renowned international brands such as Budweiser, Kraft-Heinz, and Burger King. Brazil’s current global managerial leadership marks a distinct change from its historical position as a commodity exporter, albeit a dominant one. However, scale is not the only measure of food’s economic significance; in modern industrial societies, production and sale of food still provide basic livelihood for countless people, especially the most marginalized, from acai pickers on the Amazonian riverside to artisanal food street vendors in São Paulo. Comprehending the food business requires several analytical tools reaching across both social and geopolitical boundaries. Such analysis must be attuned to the myriad problems of public health and social integration that remain despite—and in some cases have resulted from—the successes of modern agribusiness and industrial food processing. This special issue seeks to introduce the methods and findings in the field of Food Studies to readers of RAE-Revista de Administração de Empresas to encourage international and interdisciplinary conversations leading to better understanding of and innovative practices within the global food system.A alimentação é um grande negócio no Brasil e em todo o mundo. A empresa brasileira 3G Capital, por exemplo, foi notícia por sua aquisição de marcas internacionais renomadas como Budweiser, Kraft-Heinz e Burger King. A liderança gerencial atual do Brasil marca uma mudança notável de sua posição histórica como exportador de commodities, apesar de dominante. No entanto, a escala não é a única medida da importância econômica da alimentação; nas sociedades industriais modernas, a produção e a venda de alimentos ainda fornecem subsistência básica para inúmeras pessoas, especialmente as mais marginalizadas, de catadores de açaí na Amazônia a vendedores de comida artesanal nas ruas de São Paulo. Entender o negócio da alimentação requer várias ferramentas analíticas atravessando fronteiras sociais e geográficas. Essa análise deve estar em sintonia com a multiplicidade de problemas de saúde pública e integração social que ainda permanecem e, em alguns casos, resultaram do sucesso do agronegócio moderno e do processamento industrial de alimentos. Esta edição especial visa a apresentar os métodos e resultados na área de Estudos sobre Alimentação aos leitores da RAE-Revista de Administração de Empresas para estimular diálogos em nível internacional e interdisciplinar, levando a uma melhor compreensão e práticas inovadoras no sistema alimentar mundial.RAE - Revista de Administracao de Empresas RAE - Revista de Administração de EmpresasRAE-Revista de Administração de Empresas2018-05-28info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por Paresapplication/pdfapplication/pdfhttps://bibliotecadigital.fgv.br/ojs/index.php/rae/article/view/7495610.1590/S0034-759020180302RAE - Revista de Administracao de Empresas ; Vol. 58 No. 3 (2018): maio-junho; 217-221RAE - Revista de Administração de Empresas; Vol. 58 Núm. 3 (2018): maio-junho; 217-221RAE-Revista de Administração de Empresas; v. 58 n. 3 (2018): maio-junho; 217-2212178-938X0034-7590reponame:Revista de Administração de Empresasinstname:Fundação Getulio Vargas (FGV)instacron:FGVporenghttps://bibliotecadigital.fgv.br/ojs/index.php/rae/article/view/74956/71760https://bibliotecadigital.fgv.br/ojs/index.php/rae/article/view/74956/71761Copyright (c) 2018 RAE-Revista de Administração de Empresasinfo:eu-repo/semantics/openAccessHeck, MarinaPilcher, JeffreyRay, KrishnenduBrito, Eliane2019-01-18T17:10:43Zoai:bibliotecadigital.fgv.br:article/74956Revistahttps://rae.fgv.br/raeONGhttps://old.scielo.br/oai/scielo-oai.phprae@fgv.br||ilda.fontes@fgv.br||raeredacao@fgv.br2178-938X0034-7590opendoar:2019-01-18T17:10:43Revista de Administração de Empresas - Fundação Getulio Vargas (FGV)false
dc.title.none.fl_str_mv When eating becomes business
Cuando comer se convierte en negocio
Quando comer se torna um negócio
title When eating becomes business
spellingShingle When eating becomes business
Heck, Marina
title_short When eating becomes business
title_full When eating becomes business
title_fullStr When eating becomes business
title_full_unstemmed When eating becomes business
title_sort When eating becomes business
author Heck, Marina
author_facet Heck, Marina
Pilcher, Jeffrey
Ray, Krishnendu
Brito, Eliane
author_role author
author2 Pilcher, Jeffrey
Ray, Krishnendu
Brito, Eliane
author2_role author
author
author
dc.contributor.author.fl_str_mv Heck, Marina
Pilcher, Jeffrey
Ray, Krishnendu
Brito, Eliane
description Food is big business in both Brazil and around the world. Brazil-based 3G Capital, for example, made news by its purchase of renowned international brands such as Budweiser, Kraft-Heinz, and Burger King. Brazil’s current global managerial leadership marks a distinct change from its historical position as a commodity exporter, albeit a dominant one. However, scale is not the only measure of food’s economic significance; in modern industrial societies, production and sale of food still provide basic livelihood for countless people, especially the most marginalized, from acai pickers on the Amazonian riverside to artisanal food street vendors in São Paulo. Comprehending the food business requires several analytical tools reaching across both social and geopolitical boundaries. Such analysis must be attuned to the myriad problems of public health and social integration that remain despite—and in some cases have resulted from—the successes of modern agribusiness and industrial food processing. This special issue seeks to introduce the methods and findings in the field of Food Studies to readers of RAE-Revista de Administração de Empresas to encourage international and interdisciplinary conversations leading to better understanding of and innovative practices within the global food system.
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10.1590/S0034-759020180302
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dc.language.iso.fl_str_mv por
eng
language por
eng
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dc.rights.driver.fl_str_mv Copyright (c) 2018 RAE-Revista de Administração de Empresas
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RAE - Revista de Administração de Empresas
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dc.source.none.fl_str_mv RAE - Revista de Administracao de Empresas ; Vol. 58 No. 3 (2018): maio-junho; 217-221
RAE - Revista de Administração de Empresas; Vol. 58 Núm. 3 (2018): maio-junho; 217-221
RAE-Revista de Administração de Empresas; v. 58 n. 3 (2018): maio-junho; 217-221
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