Social representation of Cloud Computing according to Brazilian information technology professionals

• Autor(a) principal: Marchisotti, Gustavo Guimarães
• Data de Publicação: 2019
• Outros Autores: Joia, Luis Antonio, Carvalho, Rodrigo Baroni de
• Tipo de documento: Artigo
• Idioma: por; eng
• Título da fonte: Revista de Administração de Empresas
• Texto Completo: https://bibliotecadigital.fgv.br/ojs/index.php/rae/article/view/78250
• topic: Cloud Computing; social representation theory; word evoking technique; Information Technology infrastructure management; information security; Cloud Computing; Teoría de la Representación Social; evocación de palabras; gestión de la infraestruc­tura de Tecnología de la Información; seguridad de la información; Cloud Computing; Teoria da Representação Social; evocação de palavras; gestão da infraestrutura de Tecnologia da Informação; segurança da informação

This study seeks to identify the social representation about Cloud Computing, by the perception of the Brazilian professionals of Information Technology (IT). Data were collected by administering online questionnaires to 221 IT professionals who were chosen using accessibility criteria. Social Representation Theory (SRT) was foundational in this study. We employed free evo­cation of words technique and the Vergès’ framework, as well as implicative, lexical, and content analysis. Analyzing the social representation of Cloud Computing yielded the following associated words: cloud, storage, availability, Internet, virtualization, and security. These results show that Brazilian IT professionals have a primarily operational, rather than strategic, approach to Cloud Computing this paradigm based on issues related to the safety and availability of cloud data. These results are aligned with other scientific literature on this subject. The theoretical contribution of this research lies in the use of SRT; this integrated use of implicative, lexical, and content analyses may be used to better examine constructs in the future.