The consumption of technology as a structural element of identity: a theoretical and methodological discussion based on French Semiotics

Detalhes bibliográficos
Autor(a) principal: Lima, Vitor Moura
Data de Publicação: 2018
Outros Autores: Pessôa, Luís Alexandre Grubits de Paula
Tipo de documento: Artigo
Idioma: por
eng
Título da fonte: Cadernos EBAPE.BR
Texto Completo: https://periodicos.fgv.br/cadernosebape/article/view/68617
Resumo: Adopting the Consumer Culture Theory - CCT as a basis for the discussions, this theoretical essay aims to present discursive French Semiotics as a theoretical-methodological alternative for the study of the role of technology consumption in the process of consumer identity construction. The proposal is based mainly on the Technological Ideologies of Kozinets (2008) as possible semantic structuring, and on the use of the generative trajectory of meaning (GREIMAS and COURTÉS, 2013) to analyze the discourses of the technology-consuming subjects.
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spelling The consumption of technology as a structural element of identity: a theoretical and methodological discussion based on French SemioticsEl consumo de la tecnología como eje estructurante de la identidad: un debate teórico-metodológico basado en la Semiótica FrancesaO consumo de tecnologia como estruturante identitário: uma discussão teórico-metodológica fundamentada pela Semiótica francesaConsumption. Technology. Consumer Culture Theory. Semiotics.Identidad. Consumo. Tecnología. Consumer Culture Theory. Semiótica.Identidade. Consumo. Tecnologia. Teoria da cultura do consumo. Semiótica.Adopting the Consumer Culture Theory - CCT as a basis for the discussions, this theoretical essay aims to present discursive French Semiotics as a theoretical-methodological alternative for the study of the role of technology consumption in the process of consumer identity construction. The proposal is based mainly on the Technological Ideologies of Kozinets (2008) as possible semantic structuring, and on the use of the generative trajectory of meaning (GREIMAS and COURTÉS, 2013) to analyze the discourses of the technology-consuming subjects.Al adoptar la perspectiva de la teoría de la cultura del consumo (Consumer Culture Theory – CCT) como base para la discusión, este ensayo teórico tiene como objetivo presentar la semiótica discursiva de línea francesa como una alternativa teórico-metodológica para el estudio del papel del consumo de tecnología en el proceso de construcción identitaria del consumidor. La propuesta se basa, sobre todo, en las ideologías tecnológicas de Kozinets (2008) como posibles estructurantes semánticos, y en la utilización del recorrido generativo de la significación (GREIMAS y COURTÉS, 2013) para analizar los discursos de los sujetos consumidores de tecnología.Adotando a perspectiva da teoria da cultura do consumo (consumer culture theory – CCT) como base para a discussão, este ensaio teórico tem por objetivo apresentar a semiótica discursiva de linha francesa como uma alternativa teórico-metodológica para o estudo do papel do consumo de tecnologia no processo de construção identitária do consumidor. A proposta se baseia, sobretudo, nas ideologias tecnológicas de Kozinets (2008) como possíveis estruturantes semânticos e na utilização do percurso gerativo de sentido (GREIMAS e COURTÉS, 2013) para análise dos discursos dos sujeitos consumidores de tecnologia.Escola Brasileira de Administração Pública e de Empresas da Fundação Getulio Vargas2018-09-13info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfhttps://periodicos.fgv.br/cadernosebape/article/view/68617Cadernos EBAPE.BR; Vol. 16 No. 4 (2018); 679-691Cadernos EBAPE.BR; Vol. 16 Núm. 4 (2018); 679-691Cadernos EBAPE.BR; v. 16 n. 4 (2018); 679-6911679-3951reponame:Cadernos EBAPE.BRinstname:Fundação Getulio Vargas (FGV)instacron:FGVporenghttps://periodicos.fgv.br/cadernosebape/article/view/68617/73810https://periodicos.fgv.br/cadernosebape/article/view/68617/73811Copyright (c) 2018 Cadernos EBAPE.BRinfo:eu-repo/semantics/openAccessLima, Vitor MouraPessôa, Luís Alexandre Grubits de Paula2018-11-23T14:42:46Zoai:ojs.periodicos.fgv.br:article/68617Revistahttps://periodicos.fgv.br/cadernosebapehttps://periodicos.fgv.br/cadernosebape/oaicadernosebape@fgv.br||cadernosebape@fgv.br1679-39511679-3951opendoar:2024-05-13T10:00:04.900704Cadernos EBAPE.BR - Fundação Getulio Vargas (FGV)true
dc.title.none.fl_str_mv The consumption of technology as a structural element of identity: a theoretical and methodological discussion based on French Semiotics
El consumo de la tecnología como eje estructurante de la identidad: un debate teórico-metodológico basado en la Semiótica Francesa
O consumo de tecnologia como estruturante identitário: uma discussão teórico-metodológica fundamentada pela Semiótica francesa
title The consumption of technology as a structural element of identity: a theoretical and methodological discussion based on French Semiotics
spellingShingle The consumption of technology as a structural element of identity: a theoretical and methodological discussion based on French Semiotics
Lima, Vitor Moura
Consumption. Technology. Consumer Culture Theory. Semiotics.
Identidad. Consumo. Tecnología. Consumer Culture Theory. Semiótica.
Identidade. Consumo. Tecnologia. Teoria da cultura do consumo. Semiótica.
title_short The consumption of technology as a structural element of identity: a theoretical and methodological discussion based on French Semiotics
title_full The consumption of technology as a structural element of identity: a theoretical and methodological discussion based on French Semiotics
title_fullStr The consumption of technology as a structural element of identity: a theoretical and methodological discussion based on French Semiotics
title_full_unstemmed The consumption of technology as a structural element of identity: a theoretical and methodological discussion based on French Semiotics
title_sort The consumption of technology as a structural element of identity: a theoretical and methodological discussion based on French Semiotics
author Lima, Vitor Moura
author_facet Lima, Vitor Moura
Pessôa, Luís Alexandre Grubits de Paula
author_role author
author2 Pessôa, Luís Alexandre Grubits de Paula
author2_role author
dc.contributor.author.fl_str_mv Lima, Vitor Moura
Pessôa, Luís Alexandre Grubits de Paula
dc.subject.por.fl_str_mv Consumption. Technology. Consumer Culture Theory. Semiotics.
Identidad. Consumo. Tecnología. Consumer Culture Theory. Semiótica.
Identidade. Consumo. Tecnologia. Teoria da cultura do consumo. Semiótica.
topic Consumption. Technology. Consumer Culture Theory. Semiotics.
Identidad. Consumo. Tecnología. Consumer Culture Theory. Semiótica.
Identidade. Consumo. Tecnologia. Teoria da cultura do consumo. Semiótica.
description Adopting the Consumer Culture Theory - CCT as a basis for the discussions, this theoretical essay aims to present discursive French Semiotics as a theoretical-methodological alternative for the study of the role of technology consumption in the process of consumer identity construction. The proposal is based mainly on the Technological Ideologies of Kozinets (2008) as possible semantic structuring, and on the use of the generative trajectory of meaning (GREIMAS and COURTÉS, 2013) to analyze the discourses of the technology-consuming subjects.
publishDate 2018
dc.date.none.fl_str_mv 2018-09-13
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.fgv.br/cadernosebape/article/view/68617
url https://periodicos.fgv.br/cadernosebape/article/view/68617
dc.language.iso.fl_str_mv por
eng
language por
eng
dc.relation.none.fl_str_mv https://periodicos.fgv.br/cadernosebape/article/view/68617/73810
https://periodicos.fgv.br/cadernosebape/article/view/68617/73811
dc.rights.driver.fl_str_mv Copyright (c) 2018 Cadernos EBAPE.BR
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2018 Cadernos EBAPE.BR
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv Escola Brasileira de Administração Pública e de Empresas da Fundação Getulio Vargas
publisher.none.fl_str_mv Escola Brasileira de Administração Pública e de Empresas da Fundação Getulio Vargas
dc.source.none.fl_str_mv Cadernos EBAPE.BR; Vol. 16 No. 4 (2018); 679-691
Cadernos EBAPE.BR; Vol. 16 Núm. 4 (2018); 679-691
Cadernos EBAPE.BR; v. 16 n. 4 (2018); 679-691
1679-3951
reponame:Cadernos EBAPE.BR
instname:Fundação Getulio Vargas (FGV)
instacron:FGV
instname_str Fundação Getulio Vargas (FGV)
instacron_str FGV
institution FGV
reponame_str Cadernos EBAPE.BR
collection Cadernos EBAPE.BR
repository.name.fl_str_mv Cadernos EBAPE.BR - Fundação Getulio Vargas (FGV)
repository.mail.fl_str_mv cadernosebape@fgv.br||cadernosebape@fgv.br
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