Management attempts in the field of culture in Pernambuco: the case of cultural producers

• Autor(a) principal: dos Santos, Elisabeth Cavalcante
• Data de Publicação: 2014
• Outros Autores: Dourado, Debora Coutinho Paschoal
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Cadernos EBAPE.BR
• Texto Completo: https://periodicos.fgv.br/cadernosebape/article/view/9620

This article aims to explore the dimensions of management in the action of cultural producers in the field of culture in Pernambuco, Brazil, from the theoretical perspective of Pierre Bourdieu. By means of an exploratory and qualitative approach and using participatory observation, interviews, and hermeneutic analysis as methodological tools, the main results concern: the application of management without considering the particularities of the field of culture in each state; the evidence that management constitutes a resource of power (or capital) in the field of culture; and the unequal distribution of this resource of power considering the habitus of agents – those who have incorporated the new habitus of the field, reflecting changes that the social structure went through, and have greater ease to possess the cultural capital related to management knowledge – and the very arguments that lead some producers to hinder access to this resource of power, seeking to keep their position in the field. We conclude that management may take larger proportions, influencing dynamics, relations, and arguments between agents in a social field, something which reinforces the claims of those who criticize the management industry.