Enterprises operating in the bottom of the pyramid and their contributions to sustainability: framework of analysis and empirical evidences

Detalhes bibliográficos
Autor(a) principal: Morais-da-Silva, Rodrigo Luiz
Data de Publicação: 2018
Outros Autores: Nobre, Farley Simon, Orsiolli, Thálita Anny Estefanuto
Tipo de documento: Artigo
Idioma: por
eng
Título da fonte: Cadernos EBAPE.BR
Texto Completo: https://periodicos.fgv.br/cadernosebape/article/view/63314
Resumo: Discussions on the theoretical perspective of the Bottom of the Pyramid (BoP) are gaining space in research on Administration. However, an insufficientnumber of studies have been conducted from a more pragmatic point of view of the link between business activities in low-income markets andaspects related to sustainability. Given the identified theoretical gap, this article aims to analyze the performance of companies in the BoP andtheir contributions to the economic, social and environmental dimensions of sustainability. Therefore, we developed an integrative analysis of 100publications on BoP listed in the Web of Science database. From this we built an analytical framework, which consists of 21 criteria grouped intofive categories of analysis, which indicates the existence of six typologies of enterprises, these being: traditional, appropriate, innovative, focused onmutual benefits, appropriate to the environmental dimension and directed to sustainability. For empirical verification, we developed a study of multiplecases involving five cases of companies operating in the Brazilian economic BoP and their contributions to sustainability. The empirical results showgreater concern for the economic and social dimensions, reaffirming the central argument of the perspective, and less concern to environmental,highlighting the recent emphasis on this aspect. As for the main theoretical contribution, there is a proposal for a more pragmatic and unified viewof these discussions, involving the categories, criteria and typologies analyzed. This may assist in the development of new researches in the area.
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spelling Enterprises operating in the bottom of the pyramid and their contributions to sustainability: framework of analysis and empirical evidencesEmpresas que operan en la base de la pirámide y sus contribuciones a la sustentabilidad: tabla de análisis y evidencias empíricasEmpresas atuantes na base da pirâmide e as suas contribuições para a sustentabilidade: quadro de análise e evidências empíricasBottom of the Pyramid (BoP). Sustainability. Poverty. Analysis framework.Base de la pirámide (BoP). Sustentabilidad. Pobreza. Tabla de análisisBase da Pirâmide (BoP). Sustentabilidade. Pobreza. Quadro de análiseDiscussions on the theoretical perspective of the Bottom of the Pyramid (BoP) are gaining space in research on Administration. However, an insufficientnumber of studies have been conducted from a more pragmatic point of view of the link between business activities in low-income markets andaspects related to sustainability. Given the identified theoretical gap, this article aims to analyze the performance of companies in the BoP andtheir contributions to the economic, social and environmental dimensions of sustainability. Therefore, we developed an integrative analysis of 100publications on BoP listed in the Web of Science database. From this we built an analytical framework, which consists of 21 criteria grouped intofive categories of analysis, which indicates the existence of six typologies of enterprises, these being: traditional, appropriate, innovative, focused onmutual benefits, appropriate to the environmental dimension and directed to sustainability. For empirical verification, we developed a study of multiplecases involving five cases of companies operating in the Brazilian economic BoP and their contributions to sustainability. The empirical results showgreater concern for the economic and social dimensions, reaffirming the central argument of the perspective, and less concern to environmental,highlighting the recent emphasis on this aspect. As for the main theoretical contribution, there is a proposal for a more pragmatic and unified viewof these discussions, involving the categories, criteria and typologies analyzed. This may assist in the development of new researches in the area.Las discusiones sobre la perspectiva teórica de la base de la pirámide (bottom of the pyramid – BoP) están ganado espacio en las investigacionesde Administración. Sin embargo, se ha realizado un número insuficiente de estudios desde un punto de vista más pragmático sobre la vinculaciónentre la actuación empresarial en mercados de bajos ingresos y los aspectos relacionados a la sustentabilidad. Dada la brecha teórica identificada,este artículo tiene por objetivo analizar la operación de las empresas en la BoP y sus contribuciones a las dimensiones económica, social yambiental de la sustentabilidad. Para ello, se desarrolló un análisis integrado de 100 publicaciones sobre la BoP, registradas en la base de datosWeb of Science, con el propósito de elaborar una tabla de análisis, compuesta por 21 criterios, agrupados en cinco categorías, que indican laexistencia de seis tipologías de empresas según su actuación: tradicional, adecuada, innovadora, enfocada en beneficios mutuos, adecuada a ladimensión ambiental y dirigida a la sustentabilidad. Para la validación empírica, se desarrolló un estudio de casos múltiples, incluyendo cinco casosde empresas que operan en la BoP de la economía brasileña y sus contribuciones a la sustentabilidad. Los resultados empíricos muestran unamayor preocupación con las dimensiones económica y social, lo que reafirma el argumento central de la perspectiva; y una menor preocupacióncon la dimensión ambiental, lo que demuestra que el énfasis en este aspecto es reciente. En cuanto a la principal contribución teórica, se destacala propuesta de una visión más pragmática y unificada sobre tales discusiones, que incluya las categorías, criterios y tipologías analizadas. Estopodrá orientar el desarrollo de nuevas investigaciones en esta área.As discussões sobre a perspectiva teórica da Base da Pirâmide (BoP) vêm ganhando espaço nas pesquisas em administração. Entretanto, um número insuficiente de estudos foi realizado a partir de um ponto de vista mais pragmático sobre a vinculação entre a atuação empresarial em mercados de baixa renda e aspectos relacionados à sustentabilidade. Diante da lacuna teórica identificada, este artigo tem o objetivo analisar a atuação de empresas na BoP e suas contribuições para as dimensões econômica, social e ambiental da sustentabilidade. Para tanto, desenvolveu-se uma análise integrativa de 100 publicações sobre BoP listadas na base Web of Science para a proposição de um quadro de análise e classificação de empresas atuantes junto às populações pobres do mundo e suas contribuições para a sustentabilidade. De forma específica, tal quadro é composto por 21 critérios, agrupados em cinco categorias de análise, que indicam a existência de seis tipologias de empresas, sendo: atuação tradicional, adequada, inovadora, focada em benefícios mútuos, adequada à dimensão ambiental e direcionada à sustentabilidade. Para a verificação empírica do quadro de análise apresentado, desenvolveu-se um estudo de casos múltiplos envolvendo cinco casos de empresas atuantes na base da pirâmide econômica brasileira e suas contribuições para a sustentabilidade. Quanto à contribuição teórica principal deste artigo, destaca-se a proposta de uma visão mais pragmática e unificada das discussões sobre atuação de empresas na BoP e suas contribuições com a sustentabilidade. Isso poderá auxiliar no desenvolvimento de novas pesquisas da área.Escola Brasileira de Administração Pública e de Empresas da Fundação Getulio Vargas2018-05-04info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfhttps://periodicos.fgv.br/cadernosebape/article/view/63314Cadernos EBAPE.BR; Vol. 16 No. 2 (2018); 286-301Cadernos EBAPE.BR; Vol. 16 Núm. 2 (2018); 286-301Cadernos EBAPE.BR; v. 16 n. 2 (2018); 286-3011679-3951reponame:Cadernos EBAPE.BRinstname:Fundação Getulio Vargas (FGV)instacron:FGVporenghttps://periodicos.fgv.br/cadernosebape/article/view/63314/71573https://periodicos.fgv.br/cadernosebape/article/view/63314/71574Copyright (c) 2018 Cadernos EBAPE.BRinfo:eu-repo/semantics/openAccessMorais-da-Silva, Rodrigo LuizNobre, Farley SimonOrsiolli, Thálita Anny Estefanuto2018-06-18T13:29:29Zoai:ojs.periodicos.fgv.br:article/63314Revistahttps://periodicos.fgv.br/cadernosebapehttps://periodicos.fgv.br/cadernosebape/oaicadernosebape@fgv.br||cadernosebape@fgv.br1679-39511679-3951opendoar:2024-05-13T10:00:02.258761Cadernos EBAPE.BR - Fundação Getulio Vargas (FGV)true
dc.title.none.fl_str_mv Enterprises operating in the bottom of the pyramid and their contributions to sustainability: framework of analysis and empirical evidences
Empresas que operan en la base de la pirámide y sus contribuciones a la sustentabilidad: tabla de análisis y evidencias empíricas
Empresas atuantes na base da pirâmide e as suas contribuições para a sustentabilidade: quadro de análise e evidências empíricas
title Enterprises operating in the bottom of the pyramid and their contributions to sustainability: framework of analysis and empirical evidences
spellingShingle Enterprises operating in the bottom of the pyramid and their contributions to sustainability: framework of analysis and empirical evidences
Morais-da-Silva, Rodrigo Luiz
Bottom of the Pyramid (BoP). Sustainability. Poverty. Analysis framework.
Base de la pirámide (BoP). Sustentabilidad. Pobreza. Tabla de análisis
Base da Pirâmide (BoP). Sustentabilidade. Pobreza. Quadro de análise
title_short Enterprises operating in the bottom of the pyramid and their contributions to sustainability: framework of analysis and empirical evidences
title_full Enterprises operating in the bottom of the pyramid and their contributions to sustainability: framework of analysis and empirical evidences
title_fullStr Enterprises operating in the bottom of the pyramid and their contributions to sustainability: framework of analysis and empirical evidences
title_full_unstemmed Enterprises operating in the bottom of the pyramid and their contributions to sustainability: framework of analysis and empirical evidences
title_sort Enterprises operating in the bottom of the pyramid and their contributions to sustainability: framework of analysis and empirical evidences
author Morais-da-Silva, Rodrigo Luiz
author_facet Morais-da-Silva, Rodrigo Luiz
Nobre, Farley Simon
Orsiolli, Thálita Anny Estefanuto
author_role author
author2 Nobre, Farley Simon
Orsiolli, Thálita Anny Estefanuto
author2_role author
author
dc.contributor.author.fl_str_mv Morais-da-Silva, Rodrigo Luiz
Nobre, Farley Simon
Orsiolli, Thálita Anny Estefanuto
dc.subject.por.fl_str_mv Bottom of the Pyramid (BoP). Sustainability. Poverty. Analysis framework.
Base de la pirámide (BoP). Sustentabilidad. Pobreza. Tabla de análisis
Base da Pirâmide (BoP). Sustentabilidade. Pobreza. Quadro de análise
topic Bottom of the Pyramid (BoP). Sustainability. Poverty. Analysis framework.
Base de la pirámide (BoP). Sustentabilidad. Pobreza. Tabla de análisis
Base da Pirâmide (BoP). Sustentabilidade. Pobreza. Quadro de análise
description Discussions on the theoretical perspective of the Bottom of the Pyramid (BoP) are gaining space in research on Administration. However, an insufficientnumber of studies have been conducted from a more pragmatic point of view of the link between business activities in low-income markets andaspects related to sustainability. Given the identified theoretical gap, this article aims to analyze the performance of companies in the BoP andtheir contributions to the economic, social and environmental dimensions of sustainability. Therefore, we developed an integrative analysis of 100publications on BoP listed in the Web of Science database. From this we built an analytical framework, which consists of 21 criteria grouped intofive categories of analysis, which indicates the existence of six typologies of enterprises, these being: traditional, appropriate, innovative, focused onmutual benefits, appropriate to the environmental dimension and directed to sustainability. For empirical verification, we developed a study of multiplecases involving five cases of companies operating in the Brazilian economic BoP and their contributions to sustainability. The empirical results showgreater concern for the economic and social dimensions, reaffirming the central argument of the perspective, and less concern to environmental,highlighting the recent emphasis on this aspect. As for the main theoretical contribution, there is a proposal for a more pragmatic and unified viewof these discussions, involving the categories, criteria and typologies analyzed. This may assist in the development of new researches in the area.
publishDate 2018
dc.date.none.fl_str_mv 2018-05-04
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
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dc.identifier.uri.fl_str_mv https://periodicos.fgv.br/cadernosebape/article/view/63314
url https://periodicos.fgv.br/cadernosebape/article/view/63314
dc.language.iso.fl_str_mv por
eng
language por
eng
dc.relation.none.fl_str_mv https://periodicos.fgv.br/cadernosebape/article/view/63314/71573
https://periodicos.fgv.br/cadernosebape/article/view/63314/71574
dc.rights.driver.fl_str_mv Copyright (c) 2018 Cadernos EBAPE.BR
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2018 Cadernos EBAPE.BR
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv Escola Brasileira de Administração Pública e de Empresas da Fundação Getulio Vargas
publisher.none.fl_str_mv Escola Brasileira de Administração Pública e de Empresas da Fundação Getulio Vargas
dc.source.none.fl_str_mv Cadernos EBAPE.BR; Vol. 16 No. 2 (2018); 286-301
Cadernos EBAPE.BR; Vol. 16 Núm. 2 (2018); 286-301
Cadernos EBAPE.BR; v. 16 n. 2 (2018); 286-301
1679-3951
reponame:Cadernos EBAPE.BR
instname:Fundação Getulio Vargas (FGV)
instacron:FGV
instname_str Fundação Getulio Vargas (FGV)
instacron_str FGV
institution FGV
reponame_str Cadernos EBAPE.BR
collection Cadernos EBAPE.BR
repository.name.fl_str_mv Cadernos EBAPE.BR - Fundação Getulio Vargas (FGV)
repository.mail.fl_str_mv cadernosebape@fgv.br||cadernosebape@fgv.br
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