The ashamed consumer - Some reflexions on the feeling of shame in marketing

Detalhes bibliográficos
Autor(a) principal: Sauerbronn, João Felipe R.
Data de Publicação: 2005
Outros Autores: Ayrosa, Eduardo André Teixeira, Barros, Denise Franca
Tipo de documento: Artigo
Idioma: por
Título da fonte: Cadernos EBAPE.BR
Texto Completo: https://periodicos.fgv.br/cadernosebape/article/view/4920
Resumo: This work relates the first steps of a wider study about emotional antecedents of consumption. The authors consider a multidisciplinary approach to propose a framework for the feeling of shame that is useful to understand relations between consumers and marketing offers. Adopting an approach that consider consumption as a socially constructed discourse which is wider than that the simple act of making economic choices, the authors discuss the interactions between shame, consumption behaviors and marketing actions.
id FGV-9_5a9efbb055bb6f79427dd7946512fb82
oai_identifier_str oai:ojs.periodicos.fgv.br:article/4920
network_acronym_str FGV-9
network_name_str Cadernos EBAPE.BR
repository_id_str
spelling The ashamed consumer - Some reflexions on the feeling of shame in marketingO consumidor envergonhado – reflexões sobre o sentimento de vergonha no marketingThis work relates the first steps of a wider study about emotional antecedents of consumption. The authors consider a multidisciplinary approach to propose a framework for the feeling of shame that is useful to understand relations between consumers and marketing offers. Adopting an approach that consider consumption as a socially constructed discourse which is wider than that the simple act of making economic choices, the authors discuss the interactions between shame, consumption behaviors and marketing actions.Este artigo relata o primeiro estágio de um estudo mais amplo sobre os antecedentes emocionais do consumo. Para tanto, os autores lançam mão de uma abordagem multidisciplinar com o objetivo de construir um quadro referencial sobre o sentimento de vergonha, que seja útil para a compreensão das relações de consumo. Partindo de uma visão do consumo como discurso emergente na sociedade - algo que vai além do ato de fazer escolhas econômicas -, os autores discutem a interação entre vergonha, comportamentos de consumo e ações de marketing.Escola Brasileira de Administração Pública e de Empresas da Fundação Getulio Vargas2005-01-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.fgv.br/cadernosebape/article/view/4920Cadernos EBAPE.BR; Vol. 3 No. 2 (2005); 1 a 11Cadernos EBAPE.BR; Vol. 3 Núm. 2 (2005); 1 a 11Cadernos EBAPE.BR; v. 3 n. 2 (2005); 1 a 111679-3951reponame:Cadernos EBAPE.BRinstname:Fundação Getulio Vargas (FGV)instacron:FGVporhttps://periodicos.fgv.br/cadernosebape/article/view/4920/3654Sauerbronn, João Felipe R.Ayrosa, Eduardo André TeixeiraBarros, Denise Francainfo:eu-repo/semantics/openAccess2016-10-10T17:03:32Zoai:ojs.periodicos.fgv.br:article/4920Revistahttps://periodicos.fgv.br/cadernosebapehttps://periodicos.fgv.br/cadernosebape/oaicadernosebape@fgv.br||cadernosebape@fgv.br1679-39511679-3951opendoar:2024-05-13T09:59:19.029314Cadernos EBAPE.BR - Fundação Getulio Vargas (FGV)true
dc.title.none.fl_str_mv The ashamed consumer - Some reflexions on the feeling of shame in marketing
O consumidor envergonhado – reflexões sobre o sentimento de vergonha no marketing
title The ashamed consumer - Some reflexions on the feeling of shame in marketing
spellingShingle The ashamed consumer - Some reflexions on the feeling of shame in marketing
Sauerbronn, João Felipe R.
title_short The ashamed consumer - Some reflexions on the feeling of shame in marketing
title_full The ashamed consumer - Some reflexions on the feeling of shame in marketing
title_fullStr The ashamed consumer - Some reflexions on the feeling of shame in marketing
title_full_unstemmed The ashamed consumer - Some reflexions on the feeling of shame in marketing
title_sort The ashamed consumer - Some reflexions on the feeling of shame in marketing
author Sauerbronn, João Felipe R.
author_facet Sauerbronn, João Felipe R.
Ayrosa, Eduardo André Teixeira
Barros, Denise Franca
author_role author
author2 Ayrosa, Eduardo André Teixeira
Barros, Denise Franca
author2_role author
author
dc.contributor.author.fl_str_mv Sauerbronn, João Felipe R.
Ayrosa, Eduardo André Teixeira
Barros, Denise Franca
description This work relates the first steps of a wider study about emotional antecedents of consumption. The authors consider a multidisciplinary approach to propose a framework for the feeling of shame that is useful to understand relations between consumers and marketing offers. Adopting an approach that consider consumption as a socially constructed discourse which is wider than that the simple act of making economic choices, the authors discuss the interactions between shame, consumption behaviors and marketing actions.
publishDate 2005
dc.date.none.fl_str_mv 2005-01-01
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.fgv.br/cadernosebape/article/view/4920
url https://periodicos.fgv.br/cadernosebape/article/view/4920
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.fgv.br/cadernosebape/article/view/4920/3654
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Escola Brasileira de Administração Pública e de Empresas da Fundação Getulio Vargas
publisher.none.fl_str_mv Escola Brasileira de Administração Pública e de Empresas da Fundação Getulio Vargas
dc.source.none.fl_str_mv Cadernos EBAPE.BR; Vol. 3 No. 2 (2005); 1 a 11
Cadernos EBAPE.BR; Vol. 3 Núm. 2 (2005); 1 a 11
Cadernos EBAPE.BR; v. 3 n. 2 (2005); 1 a 11
1679-3951
reponame:Cadernos EBAPE.BR
instname:Fundação Getulio Vargas (FGV)
instacron:FGV
instname_str Fundação Getulio Vargas (FGV)
instacron_str FGV
institution FGV
reponame_str Cadernos EBAPE.BR
collection Cadernos EBAPE.BR
repository.name.fl_str_mv Cadernos EBAPE.BR - Fundação Getulio Vargas (FGV)
repository.mail.fl_str_mv cadernosebape@fgv.br||cadernosebape@fgv.br
_version_ 1798943206139756544

Registros relacionados