Queremos! Case: challenges of a startup in the pandemic

Detalhes bibliográficos
Autor(a) principal: Russo, Eduardo
Data de Publicação: 2022
Outros Autores: Pereira, Diogo, Cañellas, Thiago, Almeida, Victor
Tipo de documento: Artigo
Idioma: por
eng
Título da fonte: Cadernos EBAPE.BR
Texto Completo: https://periodicos.fgv.br/cadernosebape/article/view/88196
Resumo: Created in Rio de Janeiro in 2010, Queremos! came up with an innovative proposal to bring fans and artists together through a crowdfunding structure, which made it possible to perform shows in locations that normally would not be covered in the original tours. After repositioning the business model in 2013, the company abandoned the crowdfunding model that made it famous and focused on the production of live events. This enabled an expansion to the USA between 2013 and 2016 and gave the brand a strong presence in the main Brazilian capitals in the following years. However, after its best year in 2019, the company was surprised by the COVID-19 pandemic, which drastically affected the entertainment and live events sector in Brazil and worldwide. The case puts the readers in the role of the company’s partners in order to reflect on the strategic and operational challenges that Queremos! had to face from the prohibitions on live events due to the pandemic. The case is recommended for undergraduate and graduate students of administration and cultural production courses concerned with discussing topics and concepts related to the area of planning in times of uncertainty, risk analysis, management of changes, business modeling, and innovation in startups.
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spelling Queremos! Case: challenges of a startup in the pandemicCaso “Queremos!” Desafíos de una startup en la pandemiaCaso Queremos! Desafios de uma startup na pandemiaEntertainmentLive-eventsBusiness modelingStartupsCOVID-19EntretenimientoEventos en vivoModelado de negociosStartupsCOVID-19EntretenimentoLive-eventsModelagem de negóciosStartupsCOVID-19Created in Rio de Janeiro in 2010, Queremos! came up with an innovative proposal to bring fans and artists together through a crowdfunding structure, which made it possible to perform shows in locations that normally would not be covered in the original tours. After repositioning the business model in 2013, the company abandoned the crowdfunding model that made it famous and focused on the production of live events. This enabled an expansion to the USA between 2013 and 2016 and gave the brand a strong presence in the main Brazilian capitals in the following years. However, after its best year in 2019, the company was surprised by the COVID-19 pandemic, which drastically affected the entertainment and live events sector in Brazil and worldwide. The case puts the readers in the role of the company’s partners in order to reflect on the strategic and operational challenges that Queremos! had to face from the prohibitions on live events due to the pandemic. The case is recommended for undergraduate and graduate students of administration and cultural production courses concerned with discussing topics and concepts related to the area of planning in times of uncertainty, risk analysis, management of changes, business modeling, and innovation in startups.Creada en 2010, en Río de Janeiro, Queremos! ideó una propuesta innovadora para acercar a fans y artistas a través de una estructura de crowdfunding que hizo posible realizar espectáculos en lugares que normalmente no estarían cubiertos en las giras originales. Tras un reposicionamiento del modelo de negocio en 2013, la empresa acaba abandonando el modelo de crowdfunding que la hizo famosa para especializarse en la producción de eventos en directo, lo que le permitió, además de una incursión en EE. UU. entre 2013 y 2016, expandir la marca con fuerte presencia en las principales capitales brasileñas en los años siguientes. Sin embargo, luego de su mejor año ‒ 2019 ‒, la empresa fue sorprendida por la pandemia de COVID-19, que afectó drásticamente el sector de entretenimiento y eventos en vivo en Brasil y en el mundo. El caso pone al lector en el papel de los socios de la empresa, para reflexionar sobre los desafíos estratégicos y operativos que Queremos! tuvo que enfrentar desde la prohibición de eventos en vivo debido a la pandemia. El caso está indicado para estudiantes de grado y posgrado de carreras de administración y producción cultural, preocupados por discutir temas y conceptos relacionados con el área de planificación en tiempos de incertidumbre, análisis de riesgos, gestión del cambio, modelado de negocios e innovación en startups.Criada em 2010, no Rio de Janeiro, a Queremos! surgiu com uma proposta inovadora de aproximar fãs e artistas através de uma estrutura de financiamento coletivo, que possibilitava a viabilização de shows em localidades que normalmente não estariam contempladas nas turnês originais. Após um reposicionamento do modelo de negócios em 2013, a empresa abandona o modelo de crowdfunding que a fez famosa para se especializar na produção de eventos ao vivo, o que lhe possibilitou, além de uma incursão para os EUA entre 2013 e 2016, a expansão da marca com forte presença nas principais capitais brasileiras nos anos seguintes. No entanto, após seu melhor ano em 2019, a empresa foi surpreendida pela pandemia da COVID-19, que afetou drasticamente o setor de entretenimento e live-events no Brasil e no mundo. O caso coloca o leitor no papel dos sócios da empresa, de forma a refletir sobre os desafios estratégicos e operacionais que a Queremos! teve de enfrentar a partir da proibição dos eventos ao vivo devido à pandemia. O caso é indicado para alunos de graduação e pós-graduação de cursos de administração e produção cultural preocupados em discutir temas e conceitos ligados à área de planejamento em tempos de incerteza, análise de risco, gestão da mudança, modelagem de negócios, e inovação em startups.Escola Brasileira de Administração Pública e de Empresas da Fundação Getulio Vargas2022-12-18info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfhttps://periodicos.fgv.br/cadernosebape/article/view/8819610.1590/1679-395120220026Cadernos EBAPE.BR; Vol. 20 No. 6 (2022); 944-962Cadernos EBAPE.BR; Vol. 20 Núm. 6 (2022); 944-962Cadernos EBAPE.BR; v. 20 n. 6 (2022); 944-9621679-3951reponame:Cadernos EBAPE.BRinstname:Fundação Getulio Vargas (FGV)instacron:FGVporenghttps://periodicos.fgv.br/cadernosebape/article/view/88196/82944https://periodicos.fgv.br/cadernosebape/article/view/88196/82945Russo, EduardoPereira, DiogoCañellas, ThiagoAlmeida, Victorinfo:eu-repo/semantics/openAccess2022-12-19T01:50:18Zoai:ojs.periodicos.fgv.br:article/88196Revistahttps://periodicos.fgv.br/cadernosebapehttps://periodicos.fgv.br/cadernosebape/oaicadernosebape@fgv.br||cadernosebape@fgv.br1679-39511679-3951opendoar:2024-05-13T10:00:30.499577Cadernos EBAPE.BR - Fundação Getulio Vargas (FGV)true
dc.title.none.fl_str_mv Queremos! Case: challenges of a startup in the pandemic
Caso “Queremos!” Desafíos de una startup en la pandemia
Caso Queremos! Desafios de uma startup na pandemia
title Queremos! Case: challenges of a startup in the pandemic
spellingShingle Queremos! Case: challenges of a startup in the pandemic
Russo, Eduardo
Entertainment
Live-events
Business modeling
Startups
COVID-19
Entretenimiento
Eventos en vivo
Modelado de negocios
Startups
COVID-19
Entretenimento
Live-events
Modelagem de negócios
Startups
COVID-19
title_short Queremos! Case: challenges of a startup in the pandemic
title_full Queremos! Case: challenges of a startup in the pandemic
title_fullStr Queremos! Case: challenges of a startup in the pandemic
title_full_unstemmed Queremos! Case: challenges of a startup in the pandemic
title_sort Queremos! Case: challenges of a startup in the pandemic
author Russo, Eduardo
author_facet Russo, Eduardo
Pereira, Diogo
Cañellas, Thiago
Almeida, Victor
author_role author
author2 Pereira, Diogo
Cañellas, Thiago
Almeida, Victor
author2_role author
author
author
dc.contributor.author.fl_str_mv Russo, Eduardo
Pereira, Diogo
Cañellas, Thiago
Almeida, Victor
dc.subject.por.fl_str_mv Entertainment
Live-events
Business modeling
Startups
COVID-19
Entretenimiento
Eventos en vivo
Modelado de negocios
Startups
COVID-19
Entretenimento
Live-events
Modelagem de negócios
Startups
COVID-19
topic Entertainment
Live-events
Business modeling
Startups
COVID-19
Entretenimiento
Eventos en vivo
Modelado de negocios
Startups
COVID-19
Entretenimento
Live-events
Modelagem de negócios
Startups
COVID-19
description Created in Rio de Janeiro in 2010, Queremos! came up with an innovative proposal to bring fans and artists together through a crowdfunding structure, which made it possible to perform shows in locations that normally would not be covered in the original tours. After repositioning the business model in 2013, the company abandoned the crowdfunding model that made it famous and focused on the production of live events. This enabled an expansion to the USA between 2013 and 2016 and gave the brand a strong presence in the main Brazilian capitals in the following years. However, after its best year in 2019, the company was surprised by the COVID-19 pandemic, which drastically affected the entertainment and live events sector in Brazil and worldwide. The case puts the readers in the role of the company’s partners in order to reflect on the strategic and operational challenges that Queremos! had to face from the prohibitions on live events due to the pandemic. The case is recommended for undergraduate and graduate students of administration and cultural production courses concerned with discussing topics and concepts related to the area of planning in times of uncertainty, risk analysis, management of changes, business modeling, and innovation in startups.
publishDate 2022
dc.date.none.fl_str_mv 2022-12-18
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.fgv.br/cadernosebape/article/view/88196
10.1590/1679-395120220026
url https://periodicos.fgv.br/cadernosebape/article/view/88196
identifier_str_mv 10.1590/1679-395120220026
dc.language.iso.fl_str_mv por
eng
language por
eng
dc.relation.none.fl_str_mv https://periodicos.fgv.br/cadernosebape/article/view/88196/82944
https://periodicos.fgv.br/cadernosebape/article/view/88196/82945
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv Escola Brasileira de Administração Pública e de Empresas da Fundação Getulio Vargas
publisher.none.fl_str_mv Escola Brasileira de Administração Pública e de Empresas da Fundação Getulio Vargas
dc.source.none.fl_str_mv Cadernos EBAPE.BR; Vol. 20 No. 6 (2022); 944-962
Cadernos EBAPE.BR; Vol. 20 Núm. 6 (2022); 944-962
Cadernos EBAPE.BR; v. 20 n. 6 (2022); 944-962
1679-3951
reponame:Cadernos EBAPE.BR
instname:Fundação Getulio Vargas (FGV)
instacron:FGV
instname_str Fundação Getulio Vargas (FGV)
instacron_str FGV
institution FGV
reponame_str Cadernos EBAPE.BR
collection Cadernos EBAPE.BR
repository.name.fl_str_mv Cadernos EBAPE.BR - Fundação Getulio Vargas (FGV)
repository.mail.fl_str_mv cadernosebape@fgv.br||cadernosebape@fgv.br
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