Institutionalization of socioenvironmental initiatives of organizations: interfaces between Habermas’ social development theory and the isomorphism of the institutional theory
Autor(a) principal: | |
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Data de Publicação: | 2014 |
Outros Autores: | , , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Cadernos EBAPE.BR |
Texto Completo: | https://periodicos.fgv.br/cadernosebape/article/view/9097 |
Resumo: | This article establishes a discussion from the premise that institutionalization involves processes by which social values (practices, beliefs, and obligations) take the status of rules of thought and social action. Thus, it aims to point out how a society enables the embodiment of new rationality standards, so that they start interfering with the reality conceptions of their subjects. The study introduces a model for systemic analysis of corporate social responsibility, integrating concepts of the social development rationale, as proposed by Jürgen Habermas, and the processes of isomorphism observed in organizations and derived from the institutional theory. In order to provide a model for theoretical and empirical analysis of the subject, socioenvironmental initiatives are initially justified by their role as a differentiation factor or as establisher of the reputation of the organization and its products and services. Next, a normalization process is observed, when a new minimum performance standard is set for organizations, as well as, why not say it, social maturity, restarting at this point a new search for competitive differentials and social advances. This focus of investigation of companies’ work in the socioenvironmental arena breaks with the naive and proactive perspective that the emergence of these initiatives occurs according to different levels of corporate environment awareness. |
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Institutionalization of socioenvironmental initiatives of organizations: interfaces between Habermas’ social development theory and the isomorphism of the institutional theoryInstitucionalização das iniciativas socioambientais das organizações: interfaces entre a teoria do desenvolvimento social de Habermas e o isomorfismo da teoria institucionalThis article establishes a discussion from the premise that institutionalization involves processes by which social values (practices, beliefs, and obligations) take the status of rules of thought and social action. Thus, it aims to point out how a society enables the embodiment of new rationality standards, so that they start interfering with the reality conceptions of their subjects. The study introduces a model for systemic analysis of corporate social responsibility, integrating concepts of the social development rationale, as proposed by Jürgen Habermas, and the processes of isomorphism observed in organizations and derived from the institutional theory. In order to provide a model for theoretical and empirical analysis of the subject, socioenvironmental initiatives are initially justified by their role as a differentiation factor or as establisher of the reputation of the organization and its products and services. Next, a normalization process is observed, when a new minimum performance standard is set for organizations, as well as, why not say it, social maturity, restarting at this point a new search for competitive differentials and social advances. This focus of investigation of companies’ work in the socioenvironmental arena breaks with the naive and proactive perspective that the emergence of these initiatives occurs according to different levels of corporate environment awareness.Este artigo estabelece uma discussão a partir da premissa de que a institucionalização envolve processos por meio dos quais valores sociais (práticas, crenças e obrigações) assumem o status de regras de pensamento e de ação social. Busca, assim, indicar como uma sociedade viabiliza a materialização de novos padrões de racionalidade, de modo que estes passem a interferir nas concepções de realidade de seus sujeitos. O estudo apresenta um modelo de análise sistêmico da responsabilidade social corporativa, integrando os conceitos da lógica do desenvolvimento social, proposta por Jürgen Habermas, e os processos de isomorfismo observados nas organizações e oriundos da teoria institucional. Com o intuito de fornecer um modelo de análise teórico-empírica do tema, as iniciativas socioambientais são justificadas, inicialmente, pelo seu papel como fator de diferenciação ou como estabelecedor da reputação da organização e de seus produtos e serviços. Na sequência, observa-se um processo de normatização, quando é definido um novo padrão mínimo de atuação das organizações e, porque não dizer, de maturidade social, reiniciando nesse ponto uma nova busca de diferenciais competitivos e avanços sociais. Esse enfoque de investigação da atuação das empresas na arena socioambiental rompe com a perspectiva ingênua e voluntarista de que a emergência dessas iniciativas ocorra conforme diferentes níveis de conscientização do meio empresarial.Escola Brasileira de Administração Pública e de Empresas da Fundação Getulio Vargas2014-08-12info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.fgv.br/cadernosebape/article/view/9097Cadernos EBAPE.BR; Vol. 12 No. Special (2014) - Organizational Studies and Philosophy; 401 a 415Cadernos EBAPE.BR; Vol. 12 Núm. Especial (2014) - Estudios Organizacionales y Filosofía; 401 a 415Cadernos EBAPE.BR; v. 12 n. Especial (2014) - Estudos Organizacionais e Filosofia; 401 a 4151679-3951reponame:Cadernos EBAPE.BRinstname:Fundação Getulio Vargas (FGV)instacron:FGVporhttps://periodicos.fgv.br/cadernosebape/article/view/9097/30357Kelm, Martinho LuisRenz, Cíntia Lisiane da SilvaAllebrandt, Sérgio LuísSausen, Jorge Oneideinfo:eu-repo/semantics/openAccess2023-02-23T19:06:52Zoai:ojs.periodicos.fgv.br:article/9097Revistahttps://periodicos.fgv.br/cadernosebapehttps://periodicos.fgv.br/cadernosebape/oaicadernosebape@fgv.br||cadernosebape@fgv.br1679-39511679-3951opendoar:2024-05-13T09:59:46.755335Cadernos EBAPE.BR - Fundação Getulio Vargas (FGV)true |
dc.title.none.fl_str_mv |
Institutionalization of socioenvironmental initiatives of organizations: interfaces between Habermas’ social development theory and the isomorphism of the institutional theory Institucionalização das iniciativas socioambientais das organizações: interfaces entre a teoria do desenvolvimento social de Habermas e o isomorfismo da teoria institucional |
title |
Institutionalization of socioenvironmental initiatives of organizations: interfaces between Habermas’ social development theory and the isomorphism of the institutional theory |
spellingShingle |
Institutionalization of socioenvironmental initiatives of organizations: interfaces between Habermas’ social development theory and the isomorphism of the institutional theory Kelm, Martinho Luis |
title_short |
Institutionalization of socioenvironmental initiatives of organizations: interfaces between Habermas’ social development theory and the isomorphism of the institutional theory |
title_full |
Institutionalization of socioenvironmental initiatives of organizations: interfaces between Habermas’ social development theory and the isomorphism of the institutional theory |
title_fullStr |
Institutionalization of socioenvironmental initiatives of organizations: interfaces between Habermas’ social development theory and the isomorphism of the institutional theory |
title_full_unstemmed |
Institutionalization of socioenvironmental initiatives of organizations: interfaces between Habermas’ social development theory and the isomorphism of the institutional theory |
title_sort |
Institutionalization of socioenvironmental initiatives of organizations: interfaces between Habermas’ social development theory and the isomorphism of the institutional theory |
author |
Kelm, Martinho Luis |
author_facet |
Kelm, Martinho Luis Renz, Cíntia Lisiane da Silva Allebrandt, Sérgio Luís Sausen, Jorge Oneide |
author_role |
author |
author2 |
Renz, Cíntia Lisiane da Silva Allebrandt, Sérgio Luís Sausen, Jorge Oneide |
author2_role |
author author author |
dc.contributor.author.fl_str_mv |
Kelm, Martinho Luis Renz, Cíntia Lisiane da Silva Allebrandt, Sérgio Luís Sausen, Jorge Oneide |
description |
This article establishes a discussion from the premise that institutionalization involves processes by which social values (practices, beliefs, and obligations) take the status of rules of thought and social action. Thus, it aims to point out how a society enables the embodiment of new rationality standards, so that they start interfering with the reality conceptions of their subjects. The study introduces a model for systemic analysis of corporate social responsibility, integrating concepts of the social development rationale, as proposed by Jürgen Habermas, and the processes of isomorphism observed in organizations and derived from the institutional theory. In order to provide a model for theoretical and empirical analysis of the subject, socioenvironmental initiatives are initially justified by their role as a differentiation factor or as establisher of the reputation of the organization and its products and services. Next, a normalization process is observed, when a new minimum performance standard is set for organizations, as well as, why not say it, social maturity, restarting at this point a new search for competitive differentials and social advances. This focus of investigation of companies’ work in the socioenvironmental arena breaks with the naive and proactive perspective that the emergence of these initiatives occurs according to different levels of corporate environment awareness. |
publishDate |
2014 |
dc.date.none.fl_str_mv |
2014-08-12 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://periodicos.fgv.br/cadernosebape/article/view/9097 |
url |
https://periodicos.fgv.br/cadernosebape/article/view/9097 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://periodicos.fgv.br/cadernosebape/article/view/9097/30357 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Escola Brasileira de Administração Pública e de Empresas da Fundação Getulio Vargas |
publisher.none.fl_str_mv |
Escola Brasileira de Administração Pública e de Empresas da Fundação Getulio Vargas |
dc.source.none.fl_str_mv |
Cadernos EBAPE.BR; Vol. 12 No. Special (2014) - Organizational Studies and Philosophy; 401 a 415 Cadernos EBAPE.BR; Vol. 12 Núm. Especial (2014) - Estudios Organizacionales y Filosofía; 401 a 415 Cadernos EBAPE.BR; v. 12 n. Especial (2014) - Estudos Organizacionais e Filosofia; 401 a 415 1679-3951 reponame:Cadernos EBAPE.BR instname:Fundação Getulio Vargas (FGV) instacron:FGV |
instname_str |
Fundação Getulio Vargas (FGV) |
instacron_str |
FGV |
institution |
FGV |
reponame_str |
Cadernos EBAPE.BR |
collection |
Cadernos EBAPE.BR |
repository.name.fl_str_mv |
Cadernos EBAPE.BR - Fundação Getulio Vargas (FGV) |
repository.mail.fl_str_mv |
cadernosebape@fgv.br||cadernosebape@fgv.br |
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