The music which charms, the discourse which imprisons: the distorted communication in a department store

Detalhes bibliográficos
Autor(a) principal: Vizeu, Fábio
Data de Publicação: 2013
Outros Autores: Cicmanec, Édna Regina
Tipo de documento: Artigo
Idioma: por
Título da fonte: Cadernos EBAPE.BR
Texto Completo: https://periodicos.fgv.br/cadernosebape/article/view/7866
Resumo: This paper analyzes the systematically distorted management communication of a department store. The attention lies on the communication practices which pursue motivating and controlling the workers. These practices are regarded as a refined managerial resource for engendering in the workers a docile and subservient relation with the interests of maximizing economic outcomes. Methodologically, one used the speech act pragmatic approach, in order to evaluate the discursive forms by manipulating the validity criteria of these acts. The results reveal the dissimulated use of the language with contents reinforcing at competitiveness and aggressiveness.
id FGV-9_8721dd80eed7ce732c273c6f1adad526
oai_identifier_str oai:ojs.periodicos.fgv.br:article/7866
network_acronym_str FGV-9
network_name_str Cadernos EBAPE.BR
repository_id_str
spelling The music which charms, the discourse which imprisons: the distorted communication in a department storeLa música que encanta, el discurso que atrapa: la distorsión comunicativa en una tienda de departamentosA música que encanta, o discurso que aprisiona: a distorção comunicativa em uma loja de departamentosThis paper analyzes the systematically distorted management communication of a department store. The attention lies on the communication practices which pursue motivating and controlling the workers. These practices are regarded as a refined managerial resource for engendering in the workers a docile and subservient relation with the interests of maximizing economic outcomes. Methodologically, one used the speech act pragmatic approach, in order to evaluate the discursive forms by manipulating the validity criteria of these acts. The results reveal the dissimulated use of the language with contents reinforcing at competitiveness and aggressiveness.Este artigo analisa a comunicação sistematicamente distorcida da gestão de uma loja de departamentos. A atenção recai sobre as práticas de comunicação que visam à motivação e o controle dos trabalhadores. Essas práticas são consideradas um refinado recurso gerencial para engendrar nos trabalhadores uma relação de dócil subserviência aos interesses de maximização de resultados econômicos. Metodologicamente, foi utilizada a abordagem da pragmática dos atos de fala, na qual se avalia as formas discursivas a partir da manipulação dos critérios de validez desses atos. Os resultados revelam o uso dissimulado da linguagem com conteúdos que sinalizam a competitividade e agressividade.Escola Brasileira de Administração Pública e de Empresas da Fundação Getulio Vargas2013-03-27info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.fgv.br/cadernosebape/article/view/7866Cadernos EBAPE.BR; Vol. 11 No. 1 (2013); 149 a 164Cadernos EBAPE.BR; Vol. 11 Núm. 1 (2013); 149 a 164Cadernos EBAPE.BR; v. 11 n. 1 (2013); 149 a 1641679-3951reponame:Cadernos EBAPE.BRinstname:Fundação Getulio Vargas (FGV)instacron:FGVporhttps://periodicos.fgv.br/cadernosebape/article/view/7866/6533Vizeu, FábioCicmanec, Édna Reginainfo:eu-repo/semantics/openAccess2016-10-10T17:35:10Zoai:ojs.periodicos.fgv.br:article/7866Revistahttps://periodicos.fgv.br/cadernosebapehttps://periodicos.fgv.br/cadernosebape/oaicadernosebape@fgv.br||cadernosebape@fgv.br1679-39511679-3951opendoar:2024-05-13T09:59:44.804699Cadernos EBAPE.BR - Fundação Getulio Vargas (FGV)true
dc.title.none.fl_str_mv The music which charms, the discourse which imprisons: the distorted communication in a department store
La música que encanta, el discurso que atrapa: la distorsión comunicativa en una tienda de departamentos
A música que encanta, o discurso que aprisiona: a distorção comunicativa em uma loja de departamentos
title The music which charms, the discourse which imprisons: the distorted communication in a department store
spellingShingle The music which charms, the discourse which imprisons: the distorted communication in a department store
Vizeu, Fábio
title_short The music which charms, the discourse which imprisons: the distorted communication in a department store
title_full The music which charms, the discourse which imprisons: the distorted communication in a department store
title_fullStr The music which charms, the discourse which imprisons: the distorted communication in a department store
title_full_unstemmed The music which charms, the discourse which imprisons: the distorted communication in a department store
title_sort The music which charms, the discourse which imprisons: the distorted communication in a department store
author Vizeu, Fábio
author_facet Vizeu, Fábio
Cicmanec, Édna Regina
author_role author
author2 Cicmanec, Édna Regina
author2_role author
dc.contributor.author.fl_str_mv Vizeu, Fábio
Cicmanec, Édna Regina
description This paper analyzes the systematically distorted management communication of a department store. The attention lies on the communication practices which pursue motivating and controlling the workers. These practices are regarded as a refined managerial resource for engendering in the workers a docile and subservient relation with the interests of maximizing economic outcomes. Methodologically, one used the speech act pragmatic approach, in order to evaluate the discursive forms by manipulating the validity criteria of these acts. The results reveal the dissimulated use of the language with contents reinforcing at competitiveness and aggressiveness.
publishDate 2013
dc.date.none.fl_str_mv 2013-03-27
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.fgv.br/cadernosebape/article/view/7866
url https://periodicos.fgv.br/cadernosebape/article/view/7866
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.fgv.br/cadernosebape/article/view/7866/6533
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Escola Brasileira de Administração Pública e de Empresas da Fundação Getulio Vargas
publisher.none.fl_str_mv Escola Brasileira de Administração Pública e de Empresas da Fundação Getulio Vargas
dc.source.none.fl_str_mv Cadernos EBAPE.BR; Vol. 11 No. 1 (2013); 149 a 164
Cadernos EBAPE.BR; Vol. 11 Núm. 1 (2013); 149 a 164
Cadernos EBAPE.BR; v. 11 n. 1 (2013); 149 a 164
1679-3951
reponame:Cadernos EBAPE.BR
instname:Fundação Getulio Vargas (FGV)
instacron:FGV
instname_str Fundação Getulio Vargas (FGV)
instacron_str FGV
institution FGV
reponame_str Cadernos EBAPE.BR
collection Cadernos EBAPE.BR
repository.name.fl_str_mv Cadernos EBAPE.BR - Fundação Getulio Vargas (FGV)
repository.mail.fl_str_mv cadernosebape@fgv.br||cadernosebape@fgv.br
_version_ 1798943209241444352

Registros relacionados