Business strategy schools: is information technology the missing link?

• Autor(a) principal: Ramos, Eduardo Augusto de Andrade
• Data de Publicação: 2007
• Outros Autores: Joia, Luiz A
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Cadernos EBAPE.BR
• Texto Completo: https://periodicos.fgv.br/cadernosebape/article/view/5010

As more organizations have increasingly invested in Information Technology (IT) and such technology has influenced their business processes in a increasing way, the role of IT in the performance of organizations has aroused great interest. In order to analyze this impact, several models have been developed. Supporting these models, two important strategy schools - considered to be conflicting to each other - have been used to model the role of IT in the strategy of organiza-tions: the school of positioning and the school of resources. This theoretical article aims to build a bridge between these two strategy schools of thought, using IT as a missing link. Thus, applying a theoretical-exploratory approach, this work unveils four propositions aiming at integrating these two strategy schools, backed by the role of IT in the organizations, so as to help academics and practitioners to better understand the strategic role of IT in the firms.