Interpretative schemes of managers and suppliers concerning strategies and actions of social responsibility: the case of O Boticário
Autor(a) principal: | |
---|---|
Data de Publicação: | 2012 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Cadernos EBAPE.BR |
Texto Completo: | https://periodicos.fgv.br/cadernosebape/article/view/5247 |
Resumo: | Despite the growing importance of the supplier in the productive chain and the increase in social pressure for sustainable production throughout the chain, the evidence shows that there is a lack of studies on the social responsibility of companies with the suppliers that explore the subjectivity in the relationship between individuals and society. The aim of this study is to analyze the meaning attributed by managers and the stakeholder supplier regarding strategies and actions of social responsibility by the Boticário company. The research strategy is a unique case study, the level of analysis is organizational and the unit of analysis is the managers involved with the activities of social responsibility in the company and also the managers or owners of the supplying companies. It was observed that the values and beliefs mentioned by the interviewees are the myth of the founder, valuation of employees, respect for the law, transparency and confidence. The concept of social responsibility also seems associated with values, such as compliance with the law, norms and certifications. The concern of the managers over the company’s legitimacy is evident. This means that its reputation, image and quality match society’s expectations of an ideal company. And this concern extends to the suppliers through the verification of all the legal aspects of the business-oriented partners. When incorporating the culture of Boticário, the suppliers present similar beliefs and values in relation to customer commitment. |
id |
FGV-9_d6eeed10a11ff8a0e633e0c5d2babfac |
---|---|
oai_identifier_str |
oai:ojs.periodicos.fgv.br:article/5247 |
network_acronym_str |
FGV-9 |
network_name_str |
Cadernos EBAPE.BR |
repository_id_str |
|
spelling |
Interpretative schemes of managers and suppliers concerning strategies and actions of social responsibility: the case of O BoticárioEsquemas interpretativos de dirigentes e fornecedores com relação a estratégias e ações de responsabilidade social: o caso da empresa O BoticárioDespite the growing importance of the supplier in the productive chain and the increase in social pressure for sustainable production throughout the chain, the evidence shows that there is a lack of studies on the social responsibility of companies with the suppliers that explore the subjectivity in the relationship between individuals and society. The aim of this study is to analyze the meaning attributed by managers and the stakeholder supplier regarding strategies and actions of social responsibility by the Boticário company. The research strategy is a unique case study, the level of analysis is organizational and the unit of analysis is the managers involved with the activities of social responsibility in the company and also the managers or owners of the supplying companies. It was observed that the values and beliefs mentioned by the interviewees are the myth of the founder, valuation of employees, respect for the law, transparency and confidence. The concept of social responsibility also seems associated with values, such as compliance with the law, norms and certifications. The concern of the managers over the company’s legitimacy is evident. This means that its reputation, image and quality match society’s expectations of an ideal company. And this concern extends to the suppliers through the verification of all the legal aspects of the business-oriented partners. When incorporating the culture of Boticário, the suppliers present similar beliefs and values in relation to customer commitment.Apesar da crescente importância do fornecedor e do aumento da pressão social para a produção sustentável ao longo da cadeia produtiva, constatou-se que há carência de estudos sobre a responsabilidade social das empresas com fornecedores que explorem a subjetividade presente na relação sujeito e sociedade. Neste estudo tem-se por objetivo analisar o significado atribuído pelos dirigentes e pelo stakeholder fornecedor às estratégias e ações de responsabilidade social na empresa O Boticário. A estratégia de pesquisa é a de estudo de caso único, o nível de análise deste trabalho é organizacional e a unidade de análise são as pessoas responsáveis pelas atividades de responsabilidade social na empresa O Boticário e também os gestores ou proprietários das empresas fornecedoras. Como resultados principais, vale destacar, entre os valores e crenças mencionados pelos dirigentes entrevistados: mito do fundador, valorização dos funcionários, respeito às leis, transparência e confiança. O conceito de responsabilidade social também parece associado a valores, como a conformidade a leis, normas e certificações. É evidente a preocupação dos dirigentes com a legitimidade da empresa, ou seja, que sua reputação, imagem e qualidade atendam às expectativas do que a sociedade tem como empresa ideal. Tal preocupação estende-se aos fornecedores pela verificação de todos os aspectos legais dos parceiros de negócios. Ao incorporar a cultura de O Boticário, os fornecedores apresentam crenças e valores semelhantes em relação ao comprometimento com o cliente.Escola Brasileira de Administração Pública e de Empresas da Fundação Getulio Vargas2012-01-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.fgv.br/cadernosebape/article/view/5247Cadernos EBAPE.BR; Vol. 10 No. 1 (2012); 82 a 107Cadernos EBAPE.BR; Vol. 10 Núm. 1 (2012); 82 a 107Cadernos EBAPE.BR; v. 10 n. 1 (2012); 82 a 1071679-3951reponame:Cadernos EBAPE.BRinstname:Fundação Getulio Vargas (FGV)instacron:FGVporhttps://periodicos.fgv.br/cadernosebape/article/view/5247/3981Nakayama, Regina MitikoTeixeira, Rivanda Meirainfo:eu-repo/semantics/openAccess2016-10-10T17:31:08Zoai:ojs.periodicos.fgv.br:article/5247Revistahttps://periodicos.fgv.br/cadernosebapehttps://periodicos.fgv.br/cadernosebape/oaicadernosebape@fgv.br||cadernosebape@fgv.br1679-39511679-3951opendoar:2024-05-13T09:59:36.503103Cadernos EBAPE.BR - Fundação Getulio Vargas (FGV)true |
dc.title.none.fl_str_mv |
Interpretative schemes of managers and suppliers concerning strategies and actions of social responsibility: the case of O Boticário Esquemas interpretativos de dirigentes e fornecedores com relação a estratégias e ações de responsabilidade social: o caso da empresa O Boticário |
title |
Interpretative schemes of managers and suppliers concerning strategies and actions of social responsibility: the case of O Boticário |
spellingShingle |
Interpretative schemes of managers and suppliers concerning strategies and actions of social responsibility: the case of O Boticário Nakayama, Regina Mitiko |
title_short |
Interpretative schemes of managers and suppliers concerning strategies and actions of social responsibility: the case of O Boticário |
title_full |
Interpretative schemes of managers and suppliers concerning strategies and actions of social responsibility: the case of O Boticário |
title_fullStr |
Interpretative schemes of managers and suppliers concerning strategies and actions of social responsibility: the case of O Boticário |
title_full_unstemmed |
Interpretative schemes of managers and suppliers concerning strategies and actions of social responsibility: the case of O Boticário |
title_sort |
Interpretative schemes of managers and suppliers concerning strategies and actions of social responsibility: the case of O Boticário |
author |
Nakayama, Regina Mitiko |
author_facet |
Nakayama, Regina Mitiko Teixeira, Rivanda Meira |
author_role |
author |
author2 |
Teixeira, Rivanda Meira |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Nakayama, Regina Mitiko Teixeira, Rivanda Meira |
description |
Despite the growing importance of the supplier in the productive chain and the increase in social pressure for sustainable production throughout the chain, the evidence shows that there is a lack of studies on the social responsibility of companies with the suppliers that explore the subjectivity in the relationship between individuals and society. The aim of this study is to analyze the meaning attributed by managers and the stakeholder supplier regarding strategies and actions of social responsibility by the Boticário company. The research strategy is a unique case study, the level of analysis is organizational and the unit of analysis is the managers involved with the activities of social responsibility in the company and also the managers or owners of the supplying companies. It was observed that the values and beliefs mentioned by the interviewees are the myth of the founder, valuation of employees, respect for the law, transparency and confidence. The concept of social responsibility also seems associated with values, such as compliance with the law, norms and certifications. The concern of the managers over the company’s legitimacy is evident. This means that its reputation, image and quality match society’s expectations of an ideal company. And this concern extends to the suppliers through the verification of all the legal aspects of the business-oriented partners. When incorporating the culture of Boticário, the suppliers present similar beliefs and values in relation to customer commitment. |
publishDate |
2012 |
dc.date.none.fl_str_mv |
2012-01-01 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://periodicos.fgv.br/cadernosebape/article/view/5247 |
url |
https://periodicos.fgv.br/cadernosebape/article/view/5247 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://periodicos.fgv.br/cadernosebape/article/view/5247/3981 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Escola Brasileira de Administração Pública e de Empresas da Fundação Getulio Vargas |
publisher.none.fl_str_mv |
Escola Brasileira de Administração Pública e de Empresas da Fundação Getulio Vargas |
dc.source.none.fl_str_mv |
Cadernos EBAPE.BR; Vol. 10 No. 1 (2012); 82 a 107 Cadernos EBAPE.BR; Vol. 10 Núm. 1 (2012); 82 a 107 Cadernos EBAPE.BR; v. 10 n. 1 (2012); 82 a 107 1679-3951 reponame:Cadernos EBAPE.BR instname:Fundação Getulio Vargas (FGV) instacron:FGV |
instname_str |
Fundação Getulio Vargas (FGV) |
instacron_str |
FGV |
institution |
FGV |
reponame_str |
Cadernos EBAPE.BR |
collection |
Cadernos EBAPE.BR |
repository.name.fl_str_mv |
Cadernos EBAPE.BR - Fundação Getulio Vargas (FGV) |
repository.mail.fl_str_mv |
cadernosebape@fgv.br||cadernosebape@fgv.br |
_version_ |
1798943207965327360 |