Me, my place, and I: exploring consumer-place attachment in Brazil’s Northeast region

Detalhes bibliográficos
Autor(a) principal: Lima, Vitor Moura
Data de Publicação: 2020
Outros Autores: Mancebo, Rafael Cuba, Pessôa, Luís Alexandre Grubits de Paula, Costa, Alessandra de Sá Mello da
Tipo de documento: Artigo
Idioma: por
eng
Título da fonte: Cadernos EBAPE.BR
Texto Completo: https://periodicos.fgv.br/cadernosebape/article/view/81812
Resumo: Consumers, whether more or less consciously, attach their identity to places in order to give meaning to their lives. In this research, we discuss the process by which consumers attach their identity to commercial settings, based on the extended self and place attachment theories. Through observations, in-depth interviews, and discourse analysis, this study explores the bonds people make with a place, taking a Brazilian heritage market as a research context. The findings suggest that the link between consumers’ identities and commercial settings occurs in different forms, based not only on their self-narratives but also on the physical space.
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spelling Me, my place, and I: exploring consumer-place attachment in Brazil’s Northeast regionYo, mi lugar y yo mismo: explorando la conexión entre los consumidores y los lugares con “sabor” de la región noreste de BrasilEu, meu lugar e eu mesmo: explorando a ligação entre consumidores e lugares com um tempero do Nordeste brasileiroExtended Self. Place Attachment. Commercial Settings. Semiotics. Brazil.Yo extendido. Place attachment. Comercio. Semiótica. Brasil.Extended Self. Place Attachment. Comércio. Semiótica. Brasil.Consumers, whether more or less consciously, attach their identity to places in order to give meaning to their lives. In this research, we discuss the process by which consumers attach their identity to commercial settings, based on the extended self and place attachment theories. Through observations, in-depth interviews, and discourse analysis, this study explores the bonds people make with a place, taking a Brazilian heritage market as a research context. The findings suggest that the link between consumers’ identities and commercial settings occurs in different forms, based not only on their self-narratives but also on the physical space.Nuestra existencia como seres humanos está directamente vinculada a lugares donde se vive una experiencia particular. Los consumidores conectan más o menos conscientemente su identidad a lugares para dar sentido a sus vidas. En esta investigación, discutimos el proceso mediante el cual los consumidores vinculan sus identidades a los entornos comerciales, con base en la teoría del yo extendido y las perspectivas del place attachment. A través de observaciones, entrevistas en profundidad y análisis del discurso, este estudio explora este vínculo. El contexto de la investigación fue una feria regional que actúa como un centro cultural de las tradiciones del noreste de Brasil. Los resultados sugieren que el vínculo entre los consumidores y los lugares comerciales se produce de diferentes maneras, no solo en función de sus narraciones personales, sino también de la espacialidad física del lugar.Os consumidores, mais ou menos conscientemente, conectam sua identidade a lugares para dar sentido às suas vidas. Nesta pesquisa, discutimos o processo pelo qual os consumidores fazem a ligação entre sua identidade a ambientes comerciais, baseando-se na teoria do Extended Self e perspectivas do Place Attachment. Por meio de observações, entrevistas em profundidade e análise de discurso, este estudo explora esse vínculo, tendo como contexto de pesquisa uma feira regional que funciona como um centro cultural de tradições do nordeste brasileiro. Os achados sugerem que o vínculo entre consumidores e lugares comerciais ocorrem de diferentes formas, com base não apenas em suas narrativas pessoais, mas também pela espacialidade física do local.Escola Brasileira de Administração Pública e de Empresas da Fundação Getulio Vargas2020-06-30info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfhttps://periodicos.fgv.br/cadernosebape/article/view/8181210.1590/1679-395120190151Cadernos EBAPE.BR; Vol. 18 No. 3 (2020); 609-622Cadernos EBAPE.BR; Vol. 18 Núm. 3 (2020); 609-622Cadernos EBAPE.BR; v. 18 n. 3 (2020); 609-6221679-3951reponame:Cadernos EBAPE.BRinstname:Fundação Getulio Vargas (FGV)instacron:FGVporenghttps://periodicos.fgv.br/cadernosebape/article/view/81812/78012https://periodicos.fgv.br/cadernosebape/article/view/81812/78015Copyright (c) 2020 Cadernos EBAPE.BRinfo:eu-repo/semantics/openAccessLima, Vitor MouraMancebo, Rafael CubaPessôa, Luís Alexandre Grubits de PaulaCosta, Alessandra de Sá Mello da2022-07-08T19:36:45Zoai:ojs.periodicos.fgv.br:article/81812Revistahttps://periodicos.fgv.br/cadernosebapehttps://periodicos.fgv.br/cadernosebape/oaicadernosebape@fgv.br||cadernosebape@fgv.br1679-39511679-3951opendoar:2024-05-13T10:00:14.733429Cadernos EBAPE.BR - Fundação Getulio Vargas (FGV)true
dc.title.none.fl_str_mv Me, my place, and I: exploring consumer-place attachment in Brazil’s Northeast region
Yo, mi lugar y yo mismo: explorando la conexión entre los consumidores y los lugares con “sabor” de la región noreste de Brasil
Eu, meu lugar e eu mesmo: explorando a ligação entre consumidores e lugares com um tempero do Nordeste brasileiro
title Me, my place, and I: exploring consumer-place attachment in Brazil’s Northeast region
spellingShingle Me, my place, and I: exploring consumer-place attachment in Brazil’s Northeast region
Lima, Vitor Moura
Extended Self. Place Attachment. Commercial Settings. Semiotics. Brazil.
Yo extendido. Place attachment. Comercio. Semiótica. Brasil.
Extended Self. Place Attachment. Comércio. Semiótica. Brasil.
title_short Me, my place, and I: exploring consumer-place attachment in Brazil’s Northeast region
title_full Me, my place, and I: exploring consumer-place attachment in Brazil’s Northeast region
title_fullStr Me, my place, and I: exploring consumer-place attachment in Brazil’s Northeast region
title_full_unstemmed Me, my place, and I: exploring consumer-place attachment in Brazil’s Northeast region
title_sort Me, my place, and I: exploring consumer-place attachment in Brazil’s Northeast region
author Lima, Vitor Moura
author_facet Lima, Vitor Moura
Mancebo, Rafael Cuba
Pessôa, Luís Alexandre Grubits de Paula
Costa, Alessandra de Sá Mello da
author_role author
author2 Mancebo, Rafael Cuba
Pessôa, Luís Alexandre Grubits de Paula
Costa, Alessandra de Sá Mello da
author2_role author
author
author
dc.contributor.author.fl_str_mv Lima, Vitor Moura
Mancebo, Rafael Cuba
Pessôa, Luís Alexandre Grubits de Paula
Costa, Alessandra de Sá Mello da
dc.subject.por.fl_str_mv Extended Self. Place Attachment. Commercial Settings. Semiotics. Brazil.
Yo extendido. Place attachment. Comercio. Semiótica. Brasil.
Extended Self. Place Attachment. Comércio. Semiótica. Brasil.
topic Extended Self. Place Attachment. Commercial Settings. Semiotics. Brazil.
Yo extendido. Place attachment. Comercio. Semiótica. Brasil.
Extended Self. Place Attachment. Comércio. Semiótica. Brasil.
description Consumers, whether more or less consciously, attach their identity to places in order to give meaning to their lives. In this research, we discuss the process by which consumers attach their identity to commercial settings, based on the extended self and place attachment theories. Through observations, in-depth interviews, and discourse analysis, this study explores the bonds people make with a place, taking a Brazilian heritage market as a research context. The findings suggest that the link between consumers’ identities and commercial settings occurs in different forms, based not only on their self-narratives but also on the physical space.
publishDate 2020
dc.date.none.fl_str_mv 2020-06-30
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.fgv.br/cadernosebape/article/view/81812
10.1590/1679-395120190151
url https://periodicos.fgv.br/cadernosebape/article/view/81812
identifier_str_mv 10.1590/1679-395120190151
dc.language.iso.fl_str_mv por
eng
language por
eng
dc.relation.none.fl_str_mv https://periodicos.fgv.br/cadernosebape/article/view/81812/78012
https://periodicos.fgv.br/cadernosebape/article/view/81812/78015
dc.rights.driver.fl_str_mv Copyright (c) 2020 Cadernos EBAPE.BR
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2020 Cadernos EBAPE.BR
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv Escola Brasileira de Administração Pública e de Empresas da Fundação Getulio Vargas
publisher.none.fl_str_mv Escola Brasileira de Administração Pública e de Empresas da Fundação Getulio Vargas
dc.source.none.fl_str_mv Cadernos EBAPE.BR; Vol. 18 No. 3 (2020); 609-622
Cadernos EBAPE.BR; Vol. 18 Núm. 3 (2020); 609-622
Cadernos EBAPE.BR; v. 18 n. 3 (2020); 609-622
1679-3951
reponame:Cadernos EBAPE.BR
instname:Fundação Getulio Vargas (FGV)
instacron:FGV
instname_str Fundação Getulio Vargas (FGV)
instacron_str FGV
institution FGV
reponame_str Cadernos EBAPE.BR
collection Cadernos EBAPE.BR
repository.name.fl_str_mv Cadernos EBAPE.BR - Fundação Getulio Vargas (FGV)
repository.mail.fl_str_mv cadernosebape@fgv.br||cadernosebape@fgv.br
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