Design, art and craftwork moving the center

Detalhes bibliográficos
Autor(a) principal: Mazza, Adriana Carla Avelino
Data de Publicação: 2007
Outros Autores: Ipiranga, Ana Sílvia Rocha, Freitas, Ana Augusta Ferreira de
Tipo de documento: Artigo
Idioma: por
Título da fonte: Cadernos EBAPE.BR
Texto Completo: https://periodicos.fgv.br/cadernosebape/article/view/5050
Resumo: This work aims at producing examples of handcraft semantic repertoire in connection to indigenous folklore manufactured products. Research results might be useful for the design of regional folklore based products, giving them a better identity. A methodology based on a visual approach is used to observe and categorize evidences from a set of photographic images. It was found that manufactured product design reinforces meanings related to the original craftwork like their rough materials, manual production process and techniques. Little care is taken of innovative design induced procedures to allow large scale production. Given that, this paper explores in greater depth aspects related to functional and geometric characteristics of manufacture craftwork like products, stressing its esthetics, symbolic and artistic values imbedded in their Brazilian regional folklore semantic repertoire. A greater emphasis on the use of those design resources is suggested as a route for identity construction, lifestyle reinforcement, values expression and cultural dissemination by both producers and clients.
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spelling Design, art and craftwork moving the centerO design, a arte e o artesanato deslocando o centroThis work aims at producing examples of handcraft semantic repertoire in connection to indigenous folklore manufactured products. Research results might be useful for the design of regional folklore based products, giving them a better identity. A methodology based on a visual approach is used to observe and categorize evidences from a set of photographic images. It was found that manufactured product design reinforces meanings related to the original craftwork like their rough materials, manual production process and techniques. Little care is taken of innovative design induced procedures to allow large scale production. Given that, this paper explores in greater depth aspects related to functional and geometric characteristics of manufacture craftwork like products, stressing its esthetics, symbolic and artistic values imbedded in their Brazilian regional folklore semantic repertoire. A greater emphasis on the use of those design resources is suggested as a route for identity construction, lifestyle reinforcement, values expression and cultural dissemination by both producers and clients.Partindo da idéia de que os objetos do cotidiano comunicam algo sobre elementos da cultura, dos benefícios, da funcionalidade e do valor do produto, sendo o design uma forma expressiva assimilável à arte, este trabalho tem por objetivo apresentar exemplos de aplicação do repertório semântico do artesanato folclórico brasileiro enquanto forma de construção de identidades para os produtos nacionais. Para tanto foi utilizado como enfoque metodológico a abordagem visual, através da observação e leitura de imagens fotográficas. Observou-se que no desenvolvimento dos produtos há uma preocupação em manter características originais do produto artesanal, como materiais, processo de fabricação manual e técnica. Desta forma, grande parte do design e produtos analisados não visa à comercialização em larga escala, gerando, contudo, significados e propondo inovações. Estas leituras do produto artesanal foram mescladas a uma nova releitura da forma ou do uso onde foram reforçados os aspectos estético, simbólico e artístico ao interpretar e veicular o repertório semântico do artesanato folclórico brasileiro, enquanto construção de identidade, estilo de vida, expressão de valores e cultura.Escola Brasileira de Administração Pública e de Empresas da Fundação Getulio Vargas2007-01-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.fgv.br/cadernosebape/article/view/5050Cadernos EBAPE.BR; Vol. 5 No. 4 (2007); 1 a 11Cadernos EBAPE.BR; Vol. 5 Núm. 4 (2007); 1 a 11Cadernos EBAPE.BR; v. 5 n. 4 (2007); 1 a 111679-3951reponame:Cadernos EBAPE.BRinstname:Fundação Getulio Vargas (FGV)instacron:FGVporhttps://periodicos.fgv.br/cadernosebape/article/view/5050/3784Mazza, Adriana Carla AvelinoIpiranga, Ana Sílvia RochaFreitas, Ana Augusta Ferreira deinfo:eu-repo/semantics/openAccess2016-10-10T17:10:57Zoai:ojs.periodicos.fgv.br:article/5050Revistahttps://periodicos.fgv.br/cadernosebapehttps://periodicos.fgv.br/cadernosebape/oaicadernosebape@fgv.br||cadernosebape@fgv.br1679-39511679-3951opendoar:2024-05-13T09:59:25.581752Cadernos EBAPE.BR - Fundação Getulio Vargas (FGV)true
dc.title.none.fl_str_mv Design, art and craftwork moving the center
O design, a arte e o artesanato deslocando o centro
title Design, art and craftwork moving the center
spellingShingle Design, art and craftwork moving the center
Mazza, Adriana Carla Avelino
title_short Design, art and craftwork moving the center
title_full Design, art and craftwork moving the center
title_fullStr Design, art and craftwork moving the center
title_full_unstemmed Design, art and craftwork moving the center
title_sort Design, art and craftwork moving the center
author Mazza, Adriana Carla Avelino
author_facet Mazza, Adriana Carla Avelino
Ipiranga, Ana Sílvia Rocha
Freitas, Ana Augusta Ferreira de
author_role author
author2 Ipiranga, Ana Sílvia Rocha
Freitas, Ana Augusta Ferreira de
author2_role author
author
dc.contributor.author.fl_str_mv Mazza, Adriana Carla Avelino
Ipiranga, Ana Sílvia Rocha
Freitas, Ana Augusta Ferreira de
description This work aims at producing examples of handcraft semantic repertoire in connection to indigenous folklore manufactured products. Research results might be useful for the design of regional folklore based products, giving them a better identity. A methodology based on a visual approach is used to observe and categorize evidences from a set of photographic images. It was found that manufactured product design reinforces meanings related to the original craftwork like their rough materials, manual production process and techniques. Little care is taken of innovative design induced procedures to allow large scale production. Given that, this paper explores in greater depth aspects related to functional and geometric characteristics of manufacture craftwork like products, stressing its esthetics, symbolic and artistic values imbedded in their Brazilian regional folklore semantic repertoire. A greater emphasis on the use of those design resources is suggested as a route for identity construction, lifestyle reinforcement, values expression and cultural dissemination by both producers and clients.
publishDate 2007
dc.date.none.fl_str_mv 2007-01-01
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.fgv.br/cadernosebape/article/view/5050
url https://periodicos.fgv.br/cadernosebape/article/view/5050
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.fgv.br/cadernosebape/article/view/5050/3784
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Escola Brasileira de Administração Pública e de Empresas da Fundação Getulio Vargas
publisher.none.fl_str_mv Escola Brasileira de Administração Pública e de Empresas da Fundação Getulio Vargas
dc.source.none.fl_str_mv Cadernos EBAPE.BR; Vol. 5 No. 4 (2007); 1 a 11
Cadernos EBAPE.BR; Vol. 5 Núm. 4 (2007); 1 a 11
Cadernos EBAPE.BR; v. 5 n. 4 (2007); 1 a 11
1679-3951
reponame:Cadernos EBAPE.BR
instname:Fundação Getulio Vargas (FGV)
instacron:FGV
instname_str Fundação Getulio Vargas (FGV)
instacron_str FGV
institution FGV
reponame_str Cadernos EBAPE.BR
collection Cadernos EBAPE.BR
repository.name.fl_str_mv Cadernos EBAPE.BR - Fundação Getulio Vargas (FGV)
repository.mail.fl_str_mv cadernosebape@fgv.br||cadernosebape@fgv.br
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