The image of executives in the media: a study of newspapers in Québec

Detalhes bibliográficos
Autor(a) principal: Rodrigues, Andrea Leite
Data de Publicação: 2009
Outros Autores: Morin, Estelle, Strehlau, Suzane
Tipo de documento: Artigo
Idioma: por
Título da fonte: Cadernos EBAPE.BR
Texto Completo: https://periodicos.fgv.br/cadernosebape/article/view/5117
Resumo: Morin, Giroux e Pauchant (2001) researched professional recognition identification practices among Health and Social Services’ executives from Quebec, CA. Interviewees reported a lack of recognition by the population, partially influenced by midia content, which caused demotivation and contributed to their burn out and loss of meaning of work. Upon this, a study was carried on to identify the image built by the 10 most important newspapers in this province between 1993-2003. The qualitative method applied was supported by corpus design and content analysis. Results indicate that newspapers presented executives as victims, resources and claimers. Finally, we proposed brief actions that can be taken in order to transform newspapers in positive meaning co-producers for executives.
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spelling The image of executives in the media: a study of newspapers in QuébecA imagem de executivos na mídia: um estudo com jornais de QuébecMorin, Giroux e Pauchant (2001) researched professional recognition identification practices among Health and Social Services’ executives from Quebec, CA. Interviewees reported a lack of recognition by the population, partially influenced by midia content, which caused demotivation and contributed to their burn out and loss of meaning of work. Upon this, a study was carried on to identify the image built by the 10 most important newspapers in this province between 1993-2003. The qualitative method applied was supported by corpus design and content analysis. Results indicate that newspapers presented executives as victims, resources and claimers. Finally, we proposed brief actions that can be taken in order to transform newspapers in positive meaning co-producers for executives.Morin, Giroux e Pauchant (2001) elaboraram uma pesquisa sobre a identificação de práticas de reconhecimento profissional com executivos do Ministério da Saúde e Serviço Social da Província de Québec, no Canadá. No estudo, os executivos revelaram não sentirem reconhecimento pela sua atuação profissional por parte da população, a qual seria influenciada tanto pela mídia eletrônica quanto impressa, fato que os desmotivava, corroborando, assim, processos de esgotamento psíquico e de perda de sentido do trabalho. A partir dessa constatação, realizamos um estudo para identificar a imagem veiculada pelos jornais sobre trabalho dos executivos de alto nível da Rede de Saúde e Serviço Social de Québec (RSSSQ). Analisamos as notícias de 10 jornais quebequenses publicadas no período 1993-2003. O método empregado foi o de natureza qualitativa, utilizando-se duas técnicas de pesquisa: a construção de corpus de textos e a análise de conteúdo. A constatação foi a de que os jornais veicularam uma imagem pública dos executivos associada às idéias de vítima, de recursos e de reivindicação. Ao final, este artigo oferece breves sugestões para que a mídia possa ser uma co-produtora de significados positivos em relação aos executivos da RSSSQ.Escola Brasileira de Administração Pública e de Empresas da Fundação Getulio Vargas2009-01-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.fgv.br/cadernosebape/article/view/5117Cadernos EBAPE.BR; Vol. 7 No. 2 (2009); 232 a 251Cadernos EBAPE.BR; Vol. 7 Núm. 2 (2009); 232 a 251Cadernos EBAPE.BR; v. 7 n. 2 (2009); 232 a 2511679-3951reponame:Cadernos EBAPE.BRinstname:Fundação Getulio Vargas (FGV)instacron:FGVporhttps://periodicos.fgv.br/cadernosebape/article/view/5117/3851Rodrigues, Andrea LeiteMorin, EstelleStrehlau, Suzaneinfo:eu-repo/semantics/openAccess2016-10-10T17:20:01Zoai:ojs.periodicos.fgv.br:article/5117Revistahttps://periodicos.fgv.br/cadernosebapehttps://periodicos.fgv.br/cadernosebape/oaicadernosebape@fgv.br||cadernosebape@fgv.br1679-39511679-3951opendoar:2024-05-13T09:59:29.334964Cadernos EBAPE.BR - Fundação Getulio Vargas (FGV)true
dc.title.none.fl_str_mv The image of executives in the media: a study of newspapers in Québec
A imagem de executivos na mídia: um estudo com jornais de Québec
title The image of executives in the media: a study of newspapers in Québec
spellingShingle The image of executives in the media: a study of newspapers in Québec
Rodrigues, Andrea Leite
title_short The image of executives in the media: a study of newspapers in Québec
title_full The image of executives in the media: a study of newspapers in Québec
title_fullStr The image of executives in the media: a study of newspapers in Québec
title_full_unstemmed The image of executives in the media: a study of newspapers in Québec
title_sort The image of executives in the media: a study of newspapers in Québec
author Rodrigues, Andrea Leite
author_facet Rodrigues, Andrea Leite
Morin, Estelle
Strehlau, Suzane
author_role author
author2 Morin, Estelle
Strehlau, Suzane
author2_role author
author
dc.contributor.author.fl_str_mv Rodrigues, Andrea Leite
Morin, Estelle
Strehlau, Suzane
description Morin, Giroux e Pauchant (2001) researched professional recognition identification practices among Health and Social Services’ executives from Quebec, CA. Interviewees reported a lack of recognition by the population, partially influenced by midia content, which caused demotivation and contributed to their burn out and loss of meaning of work. Upon this, a study was carried on to identify the image built by the 10 most important newspapers in this province between 1993-2003. The qualitative method applied was supported by corpus design and content analysis. Results indicate that newspapers presented executives as victims, resources and claimers. Finally, we proposed brief actions that can be taken in order to transform newspapers in positive meaning co-producers for executives.
publishDate 2009
dc.date.none.fl_str_mv 2009-01-01
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.fgv.br/cadernosebape/article/view/5117
url https://periodicos.fgv.br/cadernosebape/article/view/5117
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.fgv.br/cadernosebape/article/view/5117/3851
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Escola Brasileira de Administração Pública e de Empresas da Fundação Getulio Vargas
publisher.none.fl_str_mv Escola Brasileira de Administração Pública e de Empresas da Fundação Getulio Vargas
dc.source.none.fl_str_mv Cadernos EBAPE.BR; Vol. 7 No. 2 (2009); 232 a 251
Cadernos EBAPE.BR; Vol. 7 Núm. 2 (2009); 232 a 251
Cadernos EBAPE.BR; v. 7 n. 2 (2009); 232 a 251
1679-3951
reponame:Cadernos EBAPE.BR
instname:Fundação Getulio Vargas (FGV)
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instname_str Fundação Getulio Vargas (FGV)
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institution FGV
reponame_str Cadernos EBAPE.BR
collection Cadernos EBAPE.BR
repository.name.fl_str_mv Cadernos EBAPE.BR - Fundação Getulio Vargas (FGV)
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