Assessorias e coberturas jornalísticas na administração pública municipal
Autor(a) principal: | |
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Data de Publicação: | 2015 |
Tipo de documento: | Dissertação |
Idioma: | por |
Título da fonte: | Repositório Institucional do FGV (FGV Repositório Digital) |
Texto Completo: | http://hdl.handle.net/10438/14185 |
Resumo: | The purpose of this dissertation is to analyze the interaction between press offices of Brazilian municipalities and local newspapers. To this end, two municipalities are analyzed, observing the relationship between the public relations arm of mayoral offices and salient press vehicles. The study evaluates how often newspapers publish government releases on their pages - which may suggest the extent of press independence. Case studies examine the cities of Bauru and Piracicaba, - which, besides being prosperous cities, located in the state of São Paulo, have several characteristics in common, such as the number of inhabitants, the municipal budget, economic output and human development Index scores. The study thus uses a similar systems, controlled comparison to understand variation in local media independence in one of Brazil`s wealthier regions. The analysis broaches the theory of agenda setting, and the relationship between media and democracy. Research shows that there is a high degree of correspondence between governmental press releases and local newspaper coverage in the city of Bauru. Whereas the Jornal da Cidade aired matters related to City Hall, including identical to full or partial releases, 48% of the time, in the case of the Jornal de Piracicaba, only 5% of the news items contained text partially or completely related to releases published by the mayor`s office. The evidence thus indicates a high degree of governmental media capture in Bauru and high independence in Piracicaba. An analysis of both cities illustrates that the most likely explanation has to do with media competition or the lack thereof. |
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Machado, Bruno SoaresEscolas::EBAPELattman-Weltman, FernandoPimenta, Roberto da CostaMichener, Robert Gregory2015-10-30T11:25:46Z2015-10-30T11:25:46Z2015-09-25MACHADO, Bruno Soares. Assessorias e coberturas jornalísticas na administração pública municipal. Dissertação (Mestrado Profissional em Administração Pública) - FGV - Fundação Getúlio Vargas, Rio de Janeiro, 2015.http://hdl.handle.net/10438/14185The purpose of this dissertation is to analyze the interaction between press offices of Brazilian municipalities and local newspapers. To this end, two municipalities are analyzed, observing the relationship between the public relations arm of mayoral offices and salient press vehicles. The study evaluates how often newspapers publish government releases on their pages - which may suggest the extent of press independence. Case studies examine the cities of Bauru and Piracicaba, - which, besides being prosperous cities, located in the state of São Paulo, have several characteristics in common, such as the number of inhabitants, the municipal budget, economic output and human development Index scores. The study thus uses a similar systems, controlled comparison to understand variation in local media independence in one of Brazil`s wealthier regions. The analysis broaches the theory of agenda setting, and the relationship between media and democracy. Research shows that there is a high degree of correspondence between governmental press releases and local newspaper coverage in the city of Bauru. Whereas the Jornal da Cidade aired matters related to City Hall, including identical to full or partial releases, 48% of the time, in the case of the Jornal de Piracicaba, only 5% of the news items contained text partially or completely related to releases published by the mayor`s office. The evidence thus indicates a high degree of governmental media capture in Bauru and high independence in Piracicaba. An analysis of both cities illustrates that the most likely explanation has to do with media competition or the lack thereof.O objetivo dessa dissertação consiste em analisar a interação entre assessorias de imprensa de prefeituras brasileiras e jornais locais. Para tal, dois municípios são analisados, observando a relação existente entre as assessorias e os veículos. É verificado, por exemplo, a frequência com que estes publicam releases governamentais em suas páginas, o que fornece um indício chave do grau de independência da mídia local. Apresentam-se dois estudos de caso, realizado com as cidades de Bauru e Piracicaba - que, além de serem cidades prósperas, localizadas no interior do Estado de São Paulo, apresentam diversas características que as aproximam, como: número de habitantes, orçamento municipal, PIB e IDH - permitindo comparar e analisar a relação das assessorias de comunicação de suas prefeituras, com um jornal impresso local diário, de cada uma das cidades. Embasa o trabalho na teoria do agenda setting, e da relação entre mídia e democracia. Procura-se compreender ainda, de acordo com a literatura, os outros papéis da mídia, como watchdog e gatekeeper. A pesquisa demonstra que existe alto grau de correspondência na cidade de Bauru, onde 48% das vezes em que o Jornal da Cidade veiculou matérias relacionadas a prefeitura, ele o fez aproveitando de forma integral, ou parcial (com pequenas alterações), os releases enviados pela assessoria de comunicação da prefeitura. Já no caso de Piracicaba, apenas 5% das vezes em que o Jornal de Piracicaba veiculou matérias relacionadas à prefeitura, ele o fez aproveitando de forma integral, ou parcial (com pequenas alterações), os releases enviados pela assessoria de comunicação da prefeitura. Quando publica matérias sobre a prefeitura, o Jornal de Piracicaba publica matérias com 1773 caracteres, em média. Enquanto o Jornal da Cidade apresenta uma média de 2453 caracteres.porPress officeLocal newspaperDemocracyAgenda settingCity HallAssessoria de imprensaDemocraciaJornal localAgenda settingPrefeitura municipalAdministração públicaAdministração municipalPrefeituras municipaisAssessores de imprensaDemocraciaJornalismo - Aspectos políticosComunicação de massa e opinião públicaAssessorias e coberturas jornalísticas na administração pública municipalinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisreponame:Repositório Institucional do FGV (FGV Repositório Digital)instname:Fundação Getulio Vargas (FGV)instacron:FGVinfo:eu-repo/semantics/openAccessORIGINALDissertaFinalBM.pdfDissertaFinalBM.pdfArquivo Únicoapplication/pdf15822313https://repositorio.fgv.br/bitstreams/9d840eb9-27ca-4215-b9cf-9b2484dcea40/downloada1551da3adb21fcc0c057e00c84b4e9fMD51LICENSElicense.txtlicense.txttext/plain; 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|
dc.title.por.fl_str_mv |
Assessorias e coberturas jornalísticas na administração pública municipal |
title |
Assessorias e coberturas jornalísticas na administração pública municipal |
spellingShingle |
Assessorias e coberturas jornalísticas na administração pública municipal Machado, Bruno Soares Press office Local newspaper Democracy Agenda setting City Hall Assessoria de imprensa Democracia Jornal local Agenda setting Prefeitura municipal Administração pública Administração municipal Prefeituras municipais Assessores de imprensa Democracia Jornalismo - Aspectos políticos Comunicação de massa e opinião pública |
title_short |
Assessorias e coberturas jornalísticas na administração pública municipal |
title_full |
Assessorias e coberturas jornalísticas na administração pública municipal |
title_fullStr |
Assessorias e coberturas jornalísticas na administração pública municipal |
title_full_unstemmed |
Assessorias e coberturas jornalísticas na administração pública municipal |
title_sort |
Assessorias e coberturas jornalísticas na administração pública municipal |
author |
Machado, Bruno Soares |
author_facet |
Machado, Bruno Soares |
author_role |
author |
dc.contributor.unidadefgv.por.fl_str_mv |
Escolas::EBAPE |
dc.contributor.member.none.fl_str_mv |
Lattman-Weltman, Fernando Pimenta, Roberto da Costa |
dc.contributor.author.fl_str_mv |
Machado, Bruno Soares |
dc.contributor.advisor1.fl_str_mv |
Michener, Robert Gregory |
contributor_str_mv |
Michener, Robert Gregory |
dc.subject.eng.fl_str_mv |
Press office Local newspaper |
topic |
Press office Local newspaper Democracy Agenda setting City Hall Assessoria de imprensa Democracia Jornal local Agenda setting Prefeitura municipal Administração pública Administração municipal Prefeituras municipais Assessores de imprensa Democracia Jornalismo - Aspectos políticos Comunicação de massa e opinião pública |
dc.subject.por.fl_str_mv |
Democracy Agenda setting City Hall Assessoria de imprensa Democracia Jornal local Agenda setting Prefeitura municipal |
dc.subject.area.por.fl_str_mv |
Administração pública |
dc.subject.bibliodata.por.fl_str_mv |
Administração municipal Prefeituras municipais Assessores de imprensa Democracia Jornalismo - Aspectos políticos Comunicação de massa e opinião pública |
description |
The purpose of this dissertation is to analyze the interaction between press offices of Brazilian municipalities and local newspapers. To this end, two municipalities are analyzed, observing the relationship between the public relations arm of mayoral offices and salient press vehicles. The study evaluates how often newspapers publish government releases on their pages - which may suggest the extent of press independence. Case studies examine the cities of Bauru and Piracicaba, - which, besides being prosperous cities, located in the state of São Paulo, have several characteristics in common, such as the number of inhabitants, the municipal budget, economic output and human development Index scores. The study thus uses a similar systems, controlled comparison to understand variation in local media independence in one of Brazil`s wealthier regions. The analysis broaches the theory of agenda setting, and the relationship between media and democracy. Research shows that there is a high degree of correspondence between governmental press releases and local newspaper coverage in the city of Bauru. Whereas the Jornal da Cidade aired matters related to City Hall, including identical to full or partial releases, 48% of the time, in the case of the Jornal de Piracicaba, only 5% of the news items contained text partially or completely related to releases published by the mayor`s office. The evidence thus indicates a high degree of governmental media capture in Bauru and high independence in Piracicaba. An analysis of both cities illustrates that the most likely explanation has to do with media competition or the lack thereof. |
publishDate |
2015 |
dc.date.accessioned.fl_str_mv |
2015-10-30T11:25:46Z |
dc.date.available.fl_str_mv |
2015-10-30T11:25:46Z |
dc.date.issued.fl_str_mv |
2015-09-25 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.citation.fl_str_mv |
MACHADO, Bruno Soares. Assessorias e coberturas jornalísticas na administração pública municipal. Dissertação (Mestrado Profissional em Administração Pública) - FGV - Fundação Getúlio Vargas, Rio de Janeiro, 2015. |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10438/14185 |
identifier_str_mv |
MACHADO, Bruno Soares. Assessorias e coberturas jornalísticas na administração pública municipal. Dissertação (Mestrado Profissional em Administração Pública) - FGV - Fundação Getúlio Vargas, Rio de Janeiro, 2015. |
url |
http://hdl.handle.net/10438/14185 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.source.none.fl_str_mv |
reponame:Repositório Institucional do FGV (FGV Repositório Digital) instname:Fundação Getulio Vargas (FGV) instacron:FGV |
instname_str |
Fundação Getulio Vargas (FGV) |
instacron_str |
FGV |
institution |
FGV |
reponame_str |
Repositório Institucional do FGV (FGV Repositório Digital) |
collection |
Repositório Institucional do FGV (FGV Repositório Digital) |
bitstream.url.fl_str_mv |
https://repositorio.fgv.br/bitstreams/9d840eb9-27ca-4215-b9cf-9b2484dcea40/download https://repositorio.fgv.br/bitstreams/5e31e522-91d2-4144-8d56-89c99b580f3e/download https://repositorio.fgv.br/bitstreams/bb1108fd-c9dd-4225-9764-8cfed717fe8c/download https://repositorio.fgv.br/bitstreams/cae5d03e-bd75-4e2a-b6d0-6f3c25fdcc2d/download |
bitstream.checksum.fl_str_mv |
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bitstream.checksumAlgorithm.fl_str_mv |
MD5 MD5 MD5 MD5 |
repository.name.fl_str_mv |
Repositório Institucional do FGV (FGV Repositório Digital) - Fundação Getulio Vargas (FGV) |
repository.mail.fl_str_mv |
|
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1810023945717415936 |