Originalmy: decentralising notary and authenticity services with blockchain-based technology

Detalhes bibliográficos
Autor(a) principal: Moraes, Trícia Karla Lacerda
Data de Publicação: 2019
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Institucional do FGV (FGV Repositório Digital)
Texto Completo: https://hdl.handle.net/10438/27657
Resumo: Blockchain is the century’s most notable technological innovation that is reshaping all industries. Its potential is boundless. Notwithstanding, the technology needs to achieve maturity and address critical problems to generate real business value. Consequently, blockchain-based new ventures have been dealing with high-technology associated pressures to enter this modern market. Most of them are still in the platform proliferation stage, struggling to face serious blockchain regulation challenges. However, there are successful cases in which wise strategic choices allowed companies to overcome the challenges and leverage their business successfully. Therefore, I designed this Teaching Case with Teaching Notes to approachthe scenario of OriginalMy, which is a Brazilian born blockchain-based new venture aimingto decentralise notary and authenticity contributing to reduce excessive bureaucracy and eventually restrain corruption that is relatively common not only in their country but all over the world. To do so, the CEO and his team will have to strive against unpredictable and unfavourable situations to raise capital to fund their business. And through a complex decision-making process which encompasses the proper configuration of high-technology market entry and the inherent pressures of this kind of entrepreneurship, supported by the strategies and alliances that entrepreneurs can enact to address them; they will seek to establish their business amid such challenges and uncertainties concerning blockchain technology.This teaching case applies in undergraduate and postgraduate courses in Administration, Public and Business.
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spelling Moraes, Trícia Karla LacerdaEscolas::EAESPDiniz, Eduardo HenriqueJayo, MartinCernev, Adrian Kemmer2019-07-03T12:17:01Z2019-07-03T12:17:01Z2019-07https://hdl.handle.net/10438/27657Blockchain is the century’s most notable technological innovation that is reshaping all industries. Its potential is boundless. Notwithstanding, the technology needs to achieve maturity and address critical problems to generate real business value. Consequently, blockchain-based new ventures have been dealing with high-technology associated pressures to enter this modern market. Most of them are still in the platform proliferation stage, struggling to face serious blockchain regulation challenges. However, there are successful cases in which wise strategic choices allowed companies to overcome the challenges and leverage their business successfully. Therefore, I designed this Teaching Case with Teaching Notes to approachthe scenario of OriginalMy, which is a Brazilian born blockchain-based new venture aimingto decentralise notary and authenticity contributing to reduce excessive bureaucracy and eventually restrain corruption that is relatively common not only in their country but all over the world. To do so, the CEO and his team will have to strive against unpredictable and unfavourable situations to raise capital to fund their business. And through a complex decision-making process which encompasses the proper configuration of high-technology market entry and the inherent pressures of this kind of entrepreneurship, supported by the strategies and alliances that entrepreneurs can enact to address them; they will seek to establish their business amid such challenges and uncertainties concerning blockchain technology.This teaching case applies in undergraduate and postgraduate courses in Administration, Public and Business.Blockchain é a inovação tecnológica mais notável do século que está remodelando todas as indústrias. Seu potencial é ilimitado. Não obstante, a tecnologia precisa atingir maturidade e resolver problemas críticos para gerar valor real nos negócios. Consequentemente, novos empreendimentos baseados em blockchain têm lidado com pressões associadas à alta tecnologia para entrar neste moderno mercado. A maioria deles ainda está no estágio de proliferação de plataformas, enfrentando sérios desafios de regulamentação de blockchain. Contudo, há casos de sucesso onde escolhas estratégicas inteligentes permitiram às empresas superar os desafios e alavancar seus negócios com sucesso. Assim sendo, criei este Caso de Ensino com Notas de Ensino para abordar o cenário da OriginalMy, um novo empreendimento baseado em blockchain nascido no Brasil, que visa descentralizar serviços notariais e de autenticidade, contribuindo para reduzir o excesso de burocracia e eventualmente coibir a corrupção que é relativamente comum não apenas em seu país, mas em todo o mundo. Para tanto, o CEO e sua equipe lutarão contra situações imprevisíveis e desfavoráveis para levantar capital para financiar seus negócios. E através de um processo complexo de tomada de decisões que engloba a configuração adequada da entrada no mercado de alta tecnologia e pressões inerentes a esse tipo de empreendedorismo, apoiadas pelas estratégias e alianças que os empreendedores podem utilizar para suportá-los; eles procurarão estabelecer seus negócios em meio a tais desafios e incertezas em relação à tecnologia blockchain. Este caso de ensino aplica-se nos cursos de graduação e pós-graduação em Administração Pública e de Negócios.engBlockchainRegulation challengesAuthenticity market entry strategiesDesafios de regulaçãoAutenticidadeEstratégias de entrada em mercadoAdministração de empresasBlockchains (Base de dados)Inovações tecnológicas - LegislaçãoPlanejamento estratégicoEmpresasEmpreendedorismoOriginalmy: decentralising notary and authenticity services with blockchain-based technologyinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisinfo:eu-repo/semantics/openAccessreponame:Repositório Institucional do FGV (FGV Repositório Digital)instname:Fundação Getulio Vargas (FGV)instacron:FGVORIGINALTA_OriginalMy_v73_FGV_Teaching_Case_Teaching_Notes.pdfTA_OriginalMy_v73_FGV_Teaching_Case_Teaching_Notes.pdfPDFapplication/pdf1815164https://repositorio.fgv.br/bitstreams/898e0c1c-b0e0-4e53-bba7-4fd22e8dd435/download578d90c988c64916128c10a1057b7d32MD51LICENSElicense.txtlicense.txttext/plain; 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dc.title.por.fl_str_mv Originalmy: decentralising notary and authenticity services with blockchain-based technology
title Originalmy: decentralising notary and authenticity services with blockchain-based technology
spellingShingle Originalmy: decentralising notary and authenticity services with blockchain-based technology
Moraes, Trícia Karla Lacerda
Blockchain
Regulation challenges
Authenticity market entry strategies
Desafios de regulação
Autenticidade
Estratégias de entrada em mercado
Administração de empresas
Blockchains (Base de dados)
Inovações tecnológicas - Legislação
Planejamento estratégico
Empresas
Empreendedorismo
title_short Originalmy: decentralising notary and authenticity services with blockchain-based technology
title_full Originalmy: decentralising notary and authenticity services with blockchain-based technology
title_fullStr Originalmy: decentralising notary and authenticity services with blockchain-based technology
title_full_unstemmed Originalmy: decentralising notary and authenticity services with blockchain-based technology
title_sort Originalmy: decentralising notary and authenticity services with blockchain-based technology
author Moraes, Trícia Karla Lacerda
author_facet Moraes, Trícia Karla Lacerda
author_role author
dc.contributor.unidadefgv.por.fl_str_mv Escolas::EAESP
dc.contributor.member.none.fl_str_mv Diniz, Eduardo Henrique
Jayo, Martin
dc.contributor.author.fl_str_mv Moraes, Trícia Karla Lacerda
dc.contributor.advisor1.fl_str_mv Cernev, Adrian Kemmer
contributor_str_mv Cernev, Adrian Kemmer
dc.subject.eng.fl_str_mv Blockchain
Regulation challenges
Authenticity market entry strategies
topic Blockchain
Regulation challenges
Authenticity market entry strategies
Desafios de regulação
Autenticidade
Estratégias de entrada em mercado
Administração de empresas
Blockchains (Base de dados)
Inovações tecnológicas - Legislação
Planejamento estratégico
Empresas
Empreendedorismo
dc.subject.por.fl_str_mv Desafios de regulação
Autenticidade
Estratégias de entrada em mercado
dc.subject.area.por.fl_str_mv Administração de empresas
dc.subject.bibliodata.por.fl_str_mv Blockchains (Base de dados)
Inovações tecnológicas - Legislação
Planejamento estratégico
Empresas
Empreendedorismo
description Blockchain is the century’s most notable technological innovation that is reshaping all industries. Its potential is boundless. Notwithstanding, the technology needs to achieve maturity and address critical problems to generate real business value. Consequently, blockchain-based new ventures have been dealing with high-technology associated pressures to enter this modern market. Most of them are still in the platform proliferation stage, struggling to face serious blockchain regulation challenges. However, there are successful cases in which wise strategic choices allowed companies to overcome the challenges and leverage their business successfully. Therefore, I designed this Teaching Case with Teaching Notes to approachthe scenario of OriginalMy, which is a Brazilian born blockchain-based new venture aimingto decentralise notary and authenticity contributing to reduce excessive bureaucracy and eventually restrain corruption that is relatively common not only in their country but all over the world. To do so, the CEO and his team will have to strive against unpredictable and unfavourable situations to raise capital to fund their business. And through a complex decision-making process which encompasses the proper configuration of high-technology market entry and the inherent pressures of this kind of entrepreneurship, supported by the strategies and alliances that entrepreneurs can enact to address them; they will seek to establish their business amid such challenges and uncertainties concerning blockchain technology.This teaching case applies in undergraduate and postgraduate courses in Administration, Public and Business.
publishDate 2019
dc.date.accessioned.fl_str_mv 2019-07-03T12:17:01Z
dc.date.available.fl_str_mv 2019-07-03T12:17:01Z
dc.date.issued.fl_str_mv 2019-07
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://hdl.handle.net/10438/27657
url https://hdl.handle.net/10438/27657
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.source.none.fl_str_mv reponame:Repositório Institucional do FGV (FGV Repositório Digital)
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instacron:FGV
instname_str Fundação Getulio Vargas (FGV)
instacron_str FGV
institution FGV
reponame_str Repositório Institucional do FGV (FGV Repositório Digital)
collection Repositório Institucional do FGV (FGV Repositório Digital)
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bitstream.checksumAlgorithm.fl_str_mv MD5
MD5
MD5
MD5
repository.name.fl_str_mv Repositório Institucional do FGV (FGV Repositório Digital) - Fundação Getulio Vargas (FGV)
repository.mail.fl_str_mv
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