Originalmy: decentralising notary and authenticity services with blockchain-based technology
Autor(a) principal: | |
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Data de Publicação: | 2019 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Institucional do FGV (FGV Repositório Digital) |
Texto Completo: | https://hdl.handle.net/10438/27657 |
Resumo: | Blockchain is the century’s most notable technological innovation that is reshaping all industries. Its potential is boundless. Notwithstanding, the technology needs to achieve maturity and address critical problems to generate real business value. Consequently, blockchain-based new ventures have been dealing with high-technology associated pressures to enter this modern market. Most of them are still in the platform proliferation stage, struggling to face serious blockchain regulation challenges. However, there are successful cases in which wise strategic choices allowed companies to overcome the challenges and leverage their business successfully. Therefore, I designed this Teaching Case with Teaching Notes to approachthe scenario of OriginalMy, which is a Brazilian born blockchain-based new venture aimingto decentralise notary and authenticity contributing to reduce excessive bureaucracy and eventually restrain corruption that is relatively common not only in their country but all over the world. To do so, the CEO and his team will have to strive against unpredictable and unfavourable situations to raise capital to fund their business. And through a complex decision-making process which encompasses the proper configuration of high-technology market entry and the inherent pressures of this kind of entrepreneurship, supported by the strategies and alliances that entrepreneurs can enact to address them; they will seek to establish their business amid such challenges and uncertainties concerning blockchain technology.This teaching case applies in undergraduate and postgraduate courses in Administration, Public and Business. |
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Moraes, Trícia Karla LacerdaEscolas::EAESPDiniz, Eduardo HenriqueJayo, MartinCernev, Adrian Kemmer2019-07-03T12:17:01Z2019-07-03T12:17:01Z2019-07https://hdl.handle.net/10438/27657Blockchain is the century’s most notable technological innovation that is reshaping all industries. Its potential is boundless. Notwithstanding, the technology needs to achieve maturity and address critical problems to generate real business value. Consequently, blockchain-based new ventures have been dealing with high-technology associated pressures to enter this modern market. Most of them are still in the platform proliferation stage, struggling to face serious blockchain regulation challenges. However, there are successful cases in which wise strategic choices allowed companies to overcome the challenges and leverage their business successfully. Therefore, I designed this Teaching Case with Teaching Notes to approachthe scenario of OriginalMy, which is a Brazilian born blockchain-based new venture aimingto decentralise notary and authenticity contributing to reduce excessive bureaucracy and eventually restrain corruption that is relatively common not only in their country but all over the world. To do so, the CEO and his team will have to strive against unpredictable and unfavourable situations to raise capital to fund their business. And through a complex decision-making process which encompasses the proper configuration of high-technology market entry and the inherent pressures of this kind of entrepreneurship, supported by the strategies and alliances that entrepreneurs can enact to address them; they will seek to establish their business amid such challenges and uncertainties concerning blockchain technology.This teaching case applies in undergraduate and postgraduate courses in Administration, Public and Business.Blockchain é a inovação tecnológica mais notável do século que está remodelando todas as indústrias. Seu potencial é ilimitado. Não obstante, a tecnologia precisa atingir maturidade e resolver problemas críticos para gerar valor real nos negócios. Consequentemente, novos empreendimentos baseados em blockchain têm lidado com pressões associadas à alta tecnologia para entrar neste moderno mercado. A maioria deles ainda está no estágio de proliferação de plataformas, enfrentando sérios desafios de regulamentação de blockchain. Contudo, há casos de sucesso onde escolhas estratégicas inteligentes permitiram às empresas superar os desafios e alavancar seus negócios com sucesso. Assim sendo, criei este Caso de Ensino com Notas de Ensino para abordar o cenário da OriginalMy, um novo empreendimento baseado em blockchain nascido no Brasil, que visa descentralizar serviços notariais e de autenticidade, contribuindo para reduzir o excesso de burocracia e eventualmente coibir a corrupção que é relativamente comum não apenas em seu país, mas em todo o mundo. Para tanto, o CEO e sua equipe lutarão contra situações imprevisíveis e desfavoráveis para levantar capital para financiar seus negócios. E através de um processo complexo de tomada de decisões que engloba a configuração adequada da entrada no mercado de alta tecnologia e pressões inerentes a esse tipo de empreendedorismo, apoiadas pelas estratégias e alianças que os empreendedores podem utilizar para suportá-los; eles procurarão estabelecer seus negócios em meio a tais desafios e incertezas em relação à tecnologia blockchain. Este caso de ensino aplica-se nos cursos de graduação e pós-graduação em Administração Pública e de Negócios.engBlockchainRegulation challengesAuthenticity market entry strategiesDesafios de regulaçãoAutenticidadeEstratégias de entrada em mercadoAdministração de empresasBlockchains (Base de dados)Inovações tecnológicas - LegislaçãoPlanejamento estratégicoEmpresasEmpreendedorismoOriginalmy: decentralising notary and authenticity services with blockchain-based technologyinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisinfo:eu-repo/semantics/openAccessreponame:Repositório Institucional do FGV (FGV Repositório Digital)instname:Fundação Getulio Vargas (FGV)instacron:FGVORIGINALTA_OriginalMy_v73_FGV_Teaching_Case_Teaching_Notes.pdfTA_OriginalMy_v73_FGV_Teaching_Case_Teaching_Notes.pdfPDFapplication/pdf1815164https://repositorio.fgv.br/bitstreams/898e0c1c-b0e0-4e53-bba7-4fd22e8dd435/download578d90c988c64916128c10a1057b7d32MD51LICENSElicense.txtlicense.txttext/plain; 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|
dc.title.por.fl_str_mv |
Originalmy: decentralising notary and authenticity services with blockchain-based technology |
title |
Originalmy: decentralising notary and authenticity services with blockchain-based technology |
spellingShingle |
Originalmy: decentralising notary and authenticity services with blockchain-based technology Moraes, Trícia Karla Lacerda Blockchain Regulation challenges Authenticity market entry strategies Desafios de regulação Autenticidade Estratégias de entrada em mercado Administração de empresas Blockchains (Base de dados) Inovações tecnológicas - Legislação Planejamento estratégico Empresas Empreendedorismo |
title_short |
Originalmy: decentralising notary and authenticity services with blockchain-based technology |
title_full |
Originalmy: decentralising notary and authenticity services with blockchain-based technology |
title_fullStr |
Originalmy: decentralising notary and authenticity services with blockchain-based technology |
title_full_unstemmed |
Originalmy: decentralising notary and authenticity services with blockchain-based technology |
title_sort |
Originalmy: decentralising notary and authenticity services with blockchain-based technology |
author |
Moraes, Trícia Karla Lacerda |
author_facet |
Moraes, Trícia Karla Lacerda |
author_role |
author |
dc.contributor.unidadefgv.por.fl_str_mv |
Escolas::EAESP |
dc.contributor.member.none.fl_str_mv |
Diniz, Eduardo Henrique Jayo, Martin |
dc.contributor.author.fl_str_mv |
Moraes, Trícia Karla Lacerda |
dc.contributor.advisor1.fl_str_mv |
Cernev, Adrian Kemmer |
contributor_str_mv |
Cernev, Adrian Kemmer |
dc.subject.eng.fl_str_mv |
Blockchain Regulation challenges Authenticity market entry strategies |
topic |
Blockchain Regulation challenges Authenticity market entry strategies Desafios de regulação Autenticidade Estratégias de entrada em mercado Administração de empresas Blockchains (Base de dados) Inovações tecnológicas - Legislação Planejamento estratégico Empresas Empreendedorismo |
dc.subject.por.fl_str_mv |
Desafios de regulação Autenticidade Estratégias de entrada em mercado |
dc.subject.area.por.fl_str_mv |
Administração de empresas |
dc.subject.bibliodata.por.fl_str_mv |
Blockchains (Base de dados) Inovações tecnológicas - Legislação Planejamento estratégico Empresas Empreendedorismo |
description |
Blockchain is the century’s most notable technological innovation that is reshaping all industries. Its potential is boundless. Notwithstanding, the technology needs to achieve maturity and address critical problems to generate real business value. Consequently, blockchain-based new ventures have been dealing with high-technology associated pressures to enter this modern market. Most of them are still in the platform proliferation stage, struggling to face serious blockchain regulation challenges. However, there are successful cases in which wise strategic choices allowed companies to overcome the challenges and leverage their business successfully. Therefore, I designed this Teaching Case with Teaching Notes to approachthe scenario of OriginalMy, which is a Brazilian born blockchain-based new venture aimingto decentralise notary and authenticity contributing to reduce excessive bureaucracy and eventually restrain corruption that is relatively common not only in their country but all over the world. To do so, the CEO and his team will have to strive against unpredictable and unfavourable situations to raise capital to fund their business. And through a complex decision-making process which encompasses the proper configuration of high-technology market entry and the inherent pressures of this kind of entrepreneurship, supported by the strategies and alliances that entrepreneurs can enact to address them; they will seek to establish their business amid such challenges and uncertainties concerning blockchain technology.This teaching case applies in undergraduate and postgraduate courses in Administration, Public and Business. |
publishDate |
2019 |
dc.date.accessioned.fl_str_mv |
2019-07-03T12:17:01Z |
dc.date.available.fl_str_mv |
2019-07-03T12:17:01Z |
dc.date.issued.fl_str_mv |
2019-07 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://hdl.handle.net/10438/27657 |
url |
https://hdl.handle.net/10438/27657 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.source.none.fl_str_mv |
reponame:Repositório Institucional do FGV (FGV Repositório Digital) instname:Fundação Getulio Vargas (FGV) instacron:FGV |
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Fundação Getulio Vargas (FGV) |
instacron_str |
FGV |
institution |
FGV |
reponame_str |
Repositório Institucional do FGV (FGV Repositório Digital) |
collection |
Repositório Institucional do FGV (FGV Repositório Digital) |
bitstream.url.fl_str_mv |
https://repositorio.fgv.br/bitstreams/898e0c1c-b0e0-4e53-bba7-4fd22e8dd435/download https://repositorio.fgv.br/bitstreams/914e91d1-aa3b-4bce-b391-81f84d5c3d8d/download https://repositorio.fgv.br/bitstreams/46623be7-6b36-43f3-b482-8347d312324a/download https://repositorio.fgv.br/bitstreams/2aff1483-2aad-4a40-98b3-026ea239959b/download |
bitstream.checksum.fl_str_mv |
578d90c988c64916128c10a1057b7d32 dfb340242cced38a6cca06c627998fa1 ae185c2ceb43bdec8ff444ba9c3b1e88 fd437a08d6e95b46017fc4208c4a9da6 |
bitstream.checksumAlgorithm.fl_str_mv |
MD5 MD5 MD5 MD5 |
repository.name.fl_str_mv |
Repositório Institucional do FGV (FGV Repositório Digital) - Fundação Getulio Vargas (FGV) |
repository.mail.fl_str_mv |
|
_version_ |
1824968175710633984 |