Pagamentos por meio de aplicativo de mensagens
Autor(a) principal: | |
---|---|
Data de Publicação: | 2017 |
Tipo de documento: | Dissertação |
Idioma: | por |
Título da fonte: | Repositório Institucional do FGV (FGV Repositório Digital) |
Texto Completo: | http://hdl.handle.net/10438/19948 |
Resumo: | This project seeks to investigate the Paggi case, the first and only company that currently adopts payments through the messaging application in Brazil. This payment model leveraged the critical mass of messaging application users and thus achieved a lot of success in China. Besides China, countries like the United States and India are also beginning to implement this payment model. Thus, it is interesting to study this pioneering case in Brazil, where there is a high demand for the use of messaging applications. The main objective of this work is to discover the similarities and differences in the evolution of the payment model through the messaging application between the two companies selected from Brazil and China through the short-term evolutionary metrics. To Achieve this objective, interviews, documents, and publications analyzes were carried out to compare the similarities and differences regarding the evolution of the payment model of the two companies. It is hoped that the results found in this study could contribute to those interested in the Mobile Payments market, including those called Fintechs and also the messaging application companies that are looking to expand their platform and service lines, as follows: (1) to better understand the similarities and differences in the business model and the evolution of payment through messaging application between suppliers in these countries, (2) to offer recommendations for new entrants in this market in Brazil, to better structure their value propositions to customers, and (3) to identify the difficulties and facilities to implement this mobile payment model in the Brazilian market. |
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Liu, XuguiEscolas::EAESPDiniz, Eduardo HenriqueIizuka, Edson SadaoCernev, Adrian Kemmer2018-01-22T17:39:43Z2018-01-22T17:39:43Z2017-12-18http://hdl.handle.net/10438/19948This project seeks to investigate the Paggi case, the first and only company that currently adopts payments through the messaging application in Brazil. This payment model leveraged the critical mass of messaging application users and thus achieved a lot of success in China. Besides China, countries like the United States and India are also beginning to implement this payment model. Thus, it is interesting to study this pioneering case in Brazil, where there is a high demand for the use of messaging applications. The main objective of this work is to discover the similarities and differences in the evolution of the payment model through the messaging application between the two companies selected from Brazil and China through the short-term evolutionary metrics. To Achieve this objective, interviews, documents, and publications analyzes were carried out to compare the similarities and differences regarding the evolution of the payment model of the two companies. It is hoped that the results found in this study could contribute to those interested in the Mobile Payments market, including those called Fintechs and also the messaging application companies that are looking to expand their platform and service lines, as follows: (1) to better understand the similarities and differences in the business model and the evolution of payment through messaging application between suppliers in these countries, (2) to offer recommendations for new entrants in this market in Brazil, to better structure their value propositions to customers, and (3) to identify the difficulties and facilities to implement this mobile payment model in the Brazilian market.Este projeto busca investigar o caso Paggi, a primeira e a única empresa que, atualmente, adota pagamentos por meio de aplicativo de mensagens no Brasil. Esse modelo de pagamento aproveitou a massa crítica de usuários dos aplicativos de mensagens e, assim, obteve muito sucessos na China. Além da China, países como Estados Unidos e Índia também estão começando a implantar esse modelo de pagamento. Dessa forma, é interessante estudar esse caso pioneiro no Brasil, onde há uma alta demanda de uso de aplicativos de mensagens. O objetivo central deste trabalho é descobrir as similaridades e as diferenças em relação à evolução do modelo de pagamento por meio de aplicativo de mensagens entre as duas empresas selecionadas no Brasil e na China, com base em métricas evolucionais de curto prazo. Para atingir esse objetivo, foram realizadas entrevistas, análises de documentos e publicações, com a finalidade de comparar e analisar as similaridades e diferenças em relação ao modelo de negócios e a evolução do modelo de pagamento das duas empresas. Espera-se que os resultados encontrados neste estudo possam contribuir para os interessados no mercado de Mobile Payments, inclusive, as denominados Fintechs e também, as empresas de aplicativos de mensagens que buscam expandir sua plataforma e linhas de serviços, da seguinte maneira: (1) compreender melhor as similaridades e diferenças no modelo de negócios e na evolução do pagamento por meio de aplicativo de mensagens entre fornecedores desses países, (2) oferecer recomendações para novos entrantes nesse mercado, no Brasil, a melhor estruturar suas propostas de valor a clientes e (3) identificar as dificuldades e facilidades de implantar desse modelo de pagamento móvel no mercado brasileiro.porMobile paymentsMessaging applicationsTwo-sided marketEvolutionary metricsNetwork effectAplicativos de mensagensMercado de dois ladosMétricas evolucionáriasEfeito redeAdministração de empresasAplicativos móveisComércio móvelPagamentoSistemas de comunicação móvelTelefonia celularPagamentos por 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|
dc.title.por.fl_str_mv |
Pagamentos por meio de aplicativo de mensagens |
title |
Pagamentos por meio de aplicativo de mensagens |
spellingShingle |
Pagamentos por meio de aplicativo de mensagens Liu, Xugui Mobile payments Messaging applications Two-sided market Evolutionary metrics Network effect Aplicativos de mensagens Mercado de dois lados Métricas evolucionárias Efeito rede Administração de empresas Aplicativos móveis Comércio móvel Pagamento Sistemas de comunicação móvel Telefonia celular |
title_short |
Pagamentos por meio de aplicativo de mensagens |
title_full |
Pagamentos por meio de aplicativo de mensagens |
title_fullStr |
Pagamentos por meio de aplicativo de mensagens |
title_full_unstemmed |
Pagamentos por meio de aplicativo de mensagens |
title_sort |
Pagamentos por meio de aplicativo de mensagens |
author |
Liu, Xugui |
author_facet |
Liu, Xugui |
author_role |
author |
dc.contributor.unidadefgv.por.fl_str_mv |
Escolas::EAESP |
dc.contributor.member.none.fl_str_mv |
Diniz, Eduardo Henrique Iizuka, Edson Sadao |
dc.contributor.author.fl_str_mv |
Liu, Xugui |
dc.contributor.advisor1.fl_str_mv |
Cernev, Adrian Kemmer |
contributor_str_mv |
Cernev, Adrian Kemmer |
dc.subject.eng.fl_str_mv |
Mobile payments Messaging applications Two-sided market Evolutionary metrics Network effect |
topic |
Mobile payments Messaging applications Two-sided market Evolutionary metrics Network effect Aplicativos de mensagens Mercado de dois lados Métricas evolucionárias Efeito rede Administração de empresas Aplicativos móveis Comércio móvel Pagamento Sistemas de comunicação móvel Telefonia celular |
dc.subject.por.fl_str_mv |
Aplicativos de mensagens Mercado de dois lados Métricas evolucionárias Efeito rede |
dc.subject.area.por.fl_str_mv |
Administração de empresas |
dc.subject.bibliodata.por.fl_str_mv |
Aplicativos móveis Comércio móvel Pagamento Sistemas de comunicação móvel Telefonia celular |
description |
This project seeks to investigate the Paggi case, the first and only company that currently adopts payments through the messaging application in Brazil. This payment model leveraged the critical mass of messaging application users and thus achieved a lot of success in China. Besides China, countries like the United States and India are also beginning to implement this payment model. Thus, it is interesting to study this pioneering case in Brazil, where there is a high demand for the use of messaging applications. The main objective of this work is to discover the similarities and differences in the evolution of the payment model through the messaging application between the two companies selected from Brazil and China through the short-term evolutionary metrics. To Achieve this objective, interviews, documents, and publications analyzes were carried out to compare the similarities and differences regarding the evolution of the payment model of the two companies. It is hoped that the results found in this study could contribute to those interested in the Mobile Payments market, including those called Fintechs and also the messaging application companies that are looking to expand their platform and service lines, as follows: (1) to better understand the similarities and differences in the business model and the evolution of payment through messaging application between suppliers in these countries, (2) to offer recommendations for new entrants in this market in Brazil, to better structure their value propositions to customers, and (3) to identify the difficulties and facilities to implement this mobile payment model in the Brazilian market. |
publishDate |
2017 |
dc.date.issued.fl_str_mv |
2017-12-18 |
dc.date.accessioned.fl_str_mv |
2018-01-22T17:39:43Z |
dc.date.available.fl_str_mv |
2018-01-22T17:39:43Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10438/19948 |
url |
http://hdl.handle.net/10438/19948 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.source.none.fl_str_mv |
reponame:Repositório Institucional do FGV (FGV Repositório Digital) instname:Fundação Getulio Vargas (FGV) instacron:FGV |
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Fundação Getulio Vargas (FGV) |
instacron_str |
FGV |
institution |
FGV |
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collection |
Repositório Institucional do FGV (FGV Repositório Digital) |
bitstream.url.fl_str_mv |
https://repositorio.fgv.br/bitstreams/01c3ca55-cd26-403a-bb31-42436af0d559/download https://repositorio.fgv.br/bitstreams/52802605-3e15-4208-8ff2-96582fbc79d6/download https://repositorio.fgv.br/bitstreams/abbf770a-0985-49a2-ae95-7ea7f7576907/download https://repositorio.fgv.br/bitstreams/07e159de-2240-4810-8650-ee0ccc3a4932/download |
bitstream.checksum.fl_str_mv |
4991cc71f7203d982c75bcadff52fea8 0c9b17276caa45a594380235ef6f1354 dfb340242cced38a6cca06c627998fa1 1dc82ebdc2827b5c1335bdc1953f8f86 |
bitstream.checksumAlgorithm.fl_str_mv |
MD5 MD5 MD5 MD5 |
repository.name.fl_str_mv |
Repositório Institucional do FGV (FGV Repositório Digital) - Fundação Getulio Vargas (FGV) |
repository.mail.fl_str_mv |
|
_version_ |
1810024069283708928 |