Da tradição ao mercado: construção social e caprinovinocultura no semi-árido

Detalhes bibliográficos
Autor(a) principal: Gonçalves Junior, Oswaldo
Data de Publicação: 2010
Tipo de documento: Tese
Idioma: por
Título da fonte: Repositório Institucional do FGV (FGV Repositório Digital)
Texto Completo: http://hdl.handle.net/10438/4655
Resumo: The present study aims at understanding both the social construction of markets concerning sheep and goat raising in the Brazilian states of Rio Grande do Norte, Paraíba e Ceará and the relationship between this construction process and topics such as poverty and development. This case-study research is based on three current experiences in Mossoró (RN), Cabaceiras (PB) e Tejuçuoca (CE). The sheep and goat raising has its origin with the arrival of the Portuguese settlers in the 16th century. The traditional raising procedures and genetic problems that affected most part of these animals caused loss of productivity and profitability. It is also important to mention that the raising of those animals was judged as an inferior activity when compared to the cattle raising, the last enterprise was historically and socially associated with a privileged status. In practical terms, however, this is a preconception once sheep and goats are suitable for the kind of climate in the region (semi-arid). Besides, a culture of resistance has influence over the sheep and goats raising economical potential, and it is confronted with an ‘enthusiasts network’ comprised of key players associated with social institutions. Taking into consideration favorable market aspects, these actors are faithful to the cause of transmission of appropriate raising techniques to small family farmers in order to improve their life conditions. Apart from them, the federal government through a program to support financially the purchase of food (Programa de Aquisição de Alimentos) and milk (Programa do Leite), established public polices and partnership with some states in order to create a market to the products produced by the family farms and food safety to the beneficiaries of Fome Zero (program to eliminate hunger). This stimulated process brought a new productive arrangement that combined regional vocation, innovation and productive social inclusion of poor people. Furthermore, it is understood that the construction of socially oriented markets promotes the restablishment of social ties and bonds and amplifies the number of relationships with which the individuals had contact before living these practices.
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spelling Gonçalves Junior, OswaldoEscolas::EAESPWilkinson, JohnTeixeira, Marco Antonio CarvalhoBresler, Ricardo Rocha BritoMartes, Ana Cristina Braga2010-04-20T21:39:55Z2010-04-20T20:13:38Z2010-02-25GONÇALVES JUNIOR, Oswaldo. Da tradição ao mercado: construção social e caprinovinocultura no semi-árido. Tese (Doutorado em Administração Pública e Governo) - FGV - Fundação Getúlio Vargas, São Paulo, 2010.http://hdl.handle.net/10438/4655The present study aims at understanding both the social construction of markets concerning sheep and goat raising in the Brazilian states of Rio Grande do Norte, Paraíba e Ceará and the relationship between this construction process and topics such as poverty and development. This case-study research is based on three current experiences in Mossoró (RN), Cabaceiras (PB) e Tejuçuoca (CE). The sheep and goat raising has its origin with the arrival of the Portuguese settlers in the 16th century. The traditional raising procedures and genetic problems that affected most part of these animals caused loss of productivity and profitability. It is also important to mention that the raising of those animals was judged as an inferior activity when compared to the cattle raising, the last enterprise was historically and socially associated with a privileged status. In practical terms, however, this is a preconception once sheep and goats are suitable for the kind of climate in the region (semi-arid). Besides, a culture of resistance has influence over the sheep and goats raising economical potential, and it is confronted with an ‘enthusiasts network’ comprised of key players associated with social institutions. Taking into consideration favorable market aspects, these actors are faithful to the cause of transmission of appropriate raising techniques to small family farmers in order to improve their life conditions. Apart from them, the federal government through a program to support financially the purchase of food (Programa de Aquisição de Alimentos) and milk (Programa do Leite), established public polices and partnership with some states in order to create a market to the products produced by the family farms and food safety to the beneficiaries of Fome Zero (program to eliminate hunger). This stimulated process brought a new productive arrangement that combined regional vocation, innovation and productive social inclusion of poor people. Furthermore, it is understood that the construction of socially oriented markets promotes the restablishment of social ties and bonds and amplifies the number of relationships with which the individuals had contact before living these practices.O presente estudo procura compreender como vem se dando a construção social de mercados envolvendo a caprinovinocultura nos estados do Rio Grande do Norte, Paraíba e Ceará e de que forma esse processo incide sobre temas como pobreza e desenvolvimento, tomando como estudos de caso três experiências em curso nos municípios de Mossoró (RN), Cabaceiras (PB) e Tejuçuoca (CE). A criação de caprinos e ovinos remonta à chegada dos portugueses no século XVI, sendo que a forma tradicional de criação e a piora genética de boa parte desses animais a torna pouco produtiva em termos econômicos. Em comparação aos bovinos, cuja criação na região ligar-se-ia historicamente a status social, esses animais são vistos de maneira inferiorizada. Pragmaticamente, no entanto, essa hierarquização é contraditória na medida em que a criação desses animais é mais adaptada às condições do Semi-árido. Uma cultura de resistência incide sobre o potencial econômico da caprinovinocultura na região, sendo confrontada por uma “rede de entusiastas” formada por agentes-chave ligados a um conjunto de instituições. Diagnosticando aspectos mercadológicos favoráveis, esses atores são fiéis à causa da difusão de técnicas apropriadas de criação aos pequenos agricultores familiares para que estes alcancem melhores condições de vida. Além deles, o governo federal, por meio do Programa de Aquisição de Alimentos (PAA), em parceria com alguns estados, desenvolve Programas do Leite, política pública que visa garantir mercados para os produtos da agricultura familiar e segurança alimentar para os beneficiários do Fome Zero. Nesse processo induzido, um novo arranjo vem aliando tradição e vocação regional com inovação e inclusão social produtiva de parcelas pobres da população. Entre outras constatações, entende-se que a construção de mercados socialmente orientados venha promovendo reestruturação de laços e vínculos sociais, ampliando o rol de relações a que os indivíduos se submetiam anteriormente à vivência dessas práticas.porGoat and sheep raisingEconomic sociologySocial construction of marketsDevelopmentSemi-aridCaprinovinoculturaSociologia econômicaConstrução social de mercadosDesenvolvimentoSemiáridoAdministração públicaCaprino - CriaçãoOvino - CriaçãoDesenvolvimento socialDesenvolvimento rural - Brasil, NordesteEconomia - Aspectos sociológicosDa tradição ao mercado: construção social e caprinovinocultura no semi-áridoinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/doctoralThesisreponame:Repositório Institucional do FGV (FGV Repositório Digital)instname:Fundação Getulio Vargas (FGV)instacron:FGVinfo:eu-repo/semantics/openAccessORIGINAL72060100767.pdfapplication/pdf19130417https://repositorio.fgv.br/bitstreams/4d1257d8-56ab-4e38-b55a-0d342afe5bd3/download3b0ec0e539724d82b6f606ce6ddd6a9eMD51TEXT72060100767.pdf.txt72060100767.pdf.txtExtracted texttext/plain103195https://repositorio.fgv.br/bitstreams/4122e7bc-c1c1-46c0-b296-847661195f3e/download24f4e2b34d65cb010d201f1496a8d446MD56THUMBNAIL72060100767.pdf.jpg72060100767.pdf.jpgGenerated Thumbnailimage/jpeg2639https://repositorio.fgv.br/bitstreams/a51c0cd8-d663-4565-9622-8f5455fc2f12/download23214a0b0fc74dbeb812a72c89bac853MD5710438/46552023-11-08 17:36:58.872open.accessoai:repositorio.fgv.br:10438/4655https://repositorio.fgv.brRepositório InstitucionalPRIhttp://bibliotecadigital.fgv.br/dspace-oai/requestopendoar:39742023-11-08T17:36:58Repositório Institucional do FGV (FGV Repositório Digital) - Fundação Getulio Vargas (FGV)false
dc.title.por.fl_str_mv Da tradição ao mercado: construção social e caprinovinocultura no semi-árido
title Da tradição ao mercado: construção social e caprinovinocultura no semi-árido
spellingShingle Da tradição ao mercado: construção social e caprinovinocultura no semi-árido
Gonçalves Junior, Oswaldo
Goat and sheep raising
Economic sociology
Social construction of markets
Development
Semi-arid
Caprinovinocultura
Sociologia econômica
Construção social de mercados
Desenvolvimento
Semiárido
Administração pública
Caprino - Criação
Ovino - Criação
Desenvolvimento social
Desenvolvimento rural - Brasil, Nordeste
Economia - Aspectos sociológicos
title_short Da tradição ao mercado: construção social e caprinovinocultura no semi-árido
title_full Da tradição ao mercado: construção social e caprinovinocultura no semi-árido
title_fullStr Da tradição ao mercado: construção social e caprinovinocultura no semi-árido
title_full_unstemmed Da tradição ao mercado: construção social e caprinovinocultura no semi-árido
title_sort Da tradição ao mercado: construção social e caprinovinocultura no semi-árido
author Gonçalves Junior, Oswaldo
author_facet Gonçalves Junior, Oswaldo
author_role author
dc.contributor.unidadefgv.por.fl_str_mv Escolas::EAESP
dc.contributor.member.none.fl_str_mv Wilkinson, John
Teixeira, Marco Antonio Carvalho
Bresler, Ricardo Rocha Brito
dc.contributor.author.fl_str_mv Gonçalves Junior, Oswaldo
dc.contributor.advisor1.fl_str_mv Martes, Ana Cristina Braga
contributor_str_mv Martes, Ana Cristina Braga
dc.subject.eng.fl_str_mv Goat and sheep raising
Economic sociology
Social construction of markets
Development
Semi-arid
topic Goat and sheep raising
Economic sociology
Social construction of markets
Development
Semi-arid
Caprinovinocultura
Sociologia econômica
Construção social de mercados
Desenvolvimento
Semiárido
Administração pública
Caprino - Criação
Ovino - Criação
Desenvolvimento social
Desenvolvimento rural - Brasil, Nordeste
Economia - Aspectos sociológicos
dc.subject.por.fl_str_mv Caprinovinocultura
Sociologia econômica
Construção social de mercados
Desenvolvimento
Semiárido
dc.subject.area.por.fl_str_mv Administração pública
dc.subject.bibliodata.por.fl_str_mv Caprino - Criação
Ovino - Criação
Desenvolvimento social
Desenvolvimento rural - Brasil, Nordeste
Economia - Aspectos sociológicos
description The present study aims at understanding both the social construction of markets concerning sheep and goat raising in the Brazilian states of Rio Grande do Norte, Paraíba e Ceará and the relationship between this construction process and topics such as poverty and development. This case-study research is based on three current experiences in Mossoró (RN), Cabaceiras (PB) e Tejuçuoca (CE). The sheep and goat raising has its origin with the arrival of the Portuguese settlers in the 16th century. The traditional raising procedures and genetic problems that affected most part of these animals caused loss of productivity and profitability. It is also important to mention that the raising of those animals was judged as an inferior activity when compared to the cattle raising, the last enterprise was historically and socially associated with a privileged status. In practical terms, however, this is a preconception once sheep and goats are suitable for the kind of climate in the region (semi-arid). Besides, a culture of resistance has influence over the sheep and goats raising economical potential, and it is confronted with an ‘enthusiasts network’ comprised of key players associated with social institutions. Taking into consideration favorable market aspects, these actors are faithful to the cause of transmission of appropriate raising techniques to small family farmers in order to improve their life conditions. Apart from them, the federal government through a program to support financially the purchase of food (Programa de Aquisição de Alimentos) and milk (Programa do Leite), established public polices and partnership with some states in order to create a market to the products produced by the family farms and food safety to the beneficiaries of Fome Zero (program to eliminate hunger). This stimulated process brought a new productive arrangement that combined regional vocation, innovation and productive social inclusion of poor people. Furthermore, it is understood that the construction of socially oriented markets promotes the restablishment of social ties and bonds and amplifies the number of relationships with which the individuals had contact before living these practices.
publishDate 2010
dc.date.accessioned.fl_str_mv 2010-04-20T21:39:55Z
dc.date.available.fl_str_mv 2010-04-20T20:13:38Z
dc.date.issued.fl_str_mv 2010-02-25
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dc.identifier.citation.fl_str_mv GONÇALVES JUNIOR, Oswaldo. Da tradição ao mercado: construção social e caprinovinocultura no semi-árido. Tese (Doutorado em Administração Pública e Governo) - FGV - Fundação Getúlio Vargas, São Paulo, 2010.
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10438/4655
identifier_str_mv GONÇALVES JUNIOR, Oswaldo. Da tradição ao mercado: construção social e caprinovinocultura no semi-árido. Tese (Doutorado em Administração Pública e Governo) - FGV - Fundação Getúlio Vargas, São Paulo, 2010.
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