Subsídios para o fundraising de um hospital público oncológico do Estado de São Paulo

• Autor(a) principal: Fernandes, Simone Aparecida
• Data de Publicação: 2018
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: Repositório Institucional do FGV (FGV Repositório Digital)
• Texto Completo: https://hdl.handle.net/10438/25682
• topic: Fundraising; Philanthropy; Fundraising; Cheers; Third sector; Captação de recursos; Filantropia; Saúde; Terceiro setor; Administração de empresas; Levantamento de fundos; Hospitais filantrópicos - Financiamento - São Paulo (Estado); Associações sem fins lucrativos - Financiamento

Fundraising is one of the main mechanisms for attracting philanthropic organizations, knowing that they depend on financial resources from third parties for the creation and maintenance of their activities, in order to meet the demands and / or needs of the organization. target population. The present study sought to identify ways to improve fundraising practices in a public oncological hospital in the State of São Paulo, with a view to contributing to the budgetary constraint to which it is subject. To do so, the main aspects related to fundraising were identified in the literature: main definitions, types of fundraising, legal issues, investment profile and investors, an overview of this mechanism in Brazil and in other regions of the world. Three philanthropic organizations of the Health area were also analyzed, emphasizing the Hospital de Cancer de Barretos, for the recognized success in the fundraising. An interview was then held with the managers responsible for fundraising practices at the selected philanthropic organizations and at the public hospital analyzed. With the testimonies obtained and data collected, after analysis, proposals were proposed for the implementation of fundraising at the institute studied in order to increase the budget.