Purpose-built accommodations: what attributes do students value more when choosing where to live?
Autor(a) principal: | |
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Data de Publicação: | 2018 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Institucional do FGV (FGV Repositório Digital) |
Texto Completo: | http://hdl.handle.net/10438/20231 |
Resumo: | This research reveals what attributes and services student housings and purpose-built accommodations provide their target groups with. It analyzes not only the developing and growing student housing market in Brazil but also its trends with the goal of establishing which characteristics students from four specific private institutions (FGV-Eaesp, FAAP, Mackenzie and PUC) value more when choosing their accommodation. By studying what is a student housing and offered attributes, analyzing benchmarks, competitors and market tendencies, one was able to gather information that allowed to define what aspects are considered a priority during a renting decision making process. The qualitative and quantitative field researches enhanced the analysis by distinguishing what is of basic provision and what adds value to the business as well. The expected result of this study is to provide the real estate company which will develop the purpose-built residency for students with their target group profile and preferences, linking the findings from the carried research to the academic information on the subject and the market assessment of the sector. |
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spelling |
Giannella, Marcela GomesEscolas::EAESPPereira, Luís HenriqueSantos, Heloísa Mônaco dosCurado, Isabela Baleeiro2018-02-26T13:23:35Z2018-02-26T13:23:35Z2018-01-10http://hdl.handle.net/10438/20231This research reveals what attributes and services student housings and purpose-built accommodations provide their target groups with. It analyzes not only the developing and growing student housing market in Brazil but also its trends with the goal of establishing which characteristics students from four specific private institutions (FGV-Eaesp, FAAP, Mackenzie and PUC) value more when choosing their accommodation. By studying what is a student housing and offered attributes, analyzing benchmarks, competitors and market tendencies, one was able to gather information that allowed to define what aspects are considered a priority during a renting decision making process. The qualitative and quantitative field researches enhanced the analysis by distinguishing what is of basic provision and what adds value to the business as well. The expected result of this study is to provide the real estate company which will develop the purpose-built residency for students with their target group profile and preferences, linking the findings from the carried research to the academic information on the subject and the market assessment of the sector.Este estudo revela os atributos, serviços e espaços tanto moradias genéricas onde estudantes podem morar quanto residências feitas especialmente para estudantes, oferecem ao seu público-alvo. Analisa o mercado em desenvolvimento e crescente de residências estudantis no Brasil assim como as tendências com o objetivo de estabelecer quais características estudantes de quatro instituições privadas especificas (FGV-Eaesp, FAAP, Mackenzie e PUC) são mais valorizadas quando escolhem suas moradias. Através da análise do que compõe uma residência estudantil e suas características, a analise de benchmark e das tendências de mercado, é possível angariar informações as quais, junto com as pesquisas qualitativa e quantitativa, permitem a definição de quais aspectos são considerados prioridade durante o processo de decisão de qual acomodação alugar – o que é deve ser serviço de provisão básico e o que adiciona valor à acomodação quando oferecido à parte também. O resultado esperado deste estudo é prover à empresa construtora a qual desenvolverá a residência com propósito único de atender estudantes o perfil do seu público-alvo e suas preferências, ligando as descobertas feitas com as pesquisas à informação contida em estudos acadêmicos sobre o assunto e na análise de mercado realizada.engStudent housingPurpose-built accommodationReal estateShared amenitiesResidência estudantilMoradias com propósitoConstrutoraEspaços comunitáriosCiência políticaLocação de imóveisEstudantes - HabitaçõesMercado imobiliárioPurpose-built accommodations: what attributes do students value more when choosing where to live?info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisinfo:eu-repo/semantics/openAccessreponame:Repositório Institucional do FGV (FGV Repositório Digital)instname:Fundação Getulio Vargas (FGV)instacron:FGVTEXTFinalThesis_MarcelaGiannella.pdf.txtFinalThesis_MarcelaGiannella.pdf.txtExtracted 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|
dc.title.eng.fl_str_mv |
Purpose-built accommodations: what attributes do students value more when choosing where to live? |
title |
Purpose-built accommodations: what attributes do students value more when choosing where to live? |
spellingShingle |
Purpose-built accommodations: what attributes do students value more when choosing where to live? Giannella, Marcela Gomes Student housing Purpose-built accommodation Real estate Shared amenities Residência estudantil Moradias com propósito Construtora Espaços comunitários Ciência política Locação de imóveis Estudantes - Habitações Mercado imobiliário |
title_short |
Purpose-built accommodations: what attributes do students value more when choosing where to live? |
title_full |
Purpose-built accommodations: what attributes do students value more when choosing where to live? |
title_fullStr |
Purpose-built accommodations: what attributes do students value more when choosing where to live? |
title_full_unstemmed |
Purpose-built accommodations: what attributes do students value more when choosing where to live? |
title_sort |
Purpose-built accommodations: what attributes do students value more when choosing where to live? |
author |
Giannella, Marcela Gomes |
author_facet |
Giannella, Marcela Gomes |
author_role |
author |
dc.contributor.unidadefgv.por.fl_str_mv |
Escolas::EAESP |
dc.contributor.member.none.fl_str_mv |
Pereira, Luís Henrique Santos, Heloísa Mônaco dos |
dc.contributor.author.fl_str_mv |
Giannella, Marcela Gomes |
dc.contributor.advisor1.fl_str_mv |
Curado, Isabela Baleeiro |
contributor_str_mv |
Curado, Isabela Baleeiro |
dc.subject.eng.fl_str_mv |
Student housing Purpose-built accommodation Real estate Shared amenities |
topic |
Student housing Purpose-built accommodation Real estate Shared amenities Residência estudantil Moradias com propósito Construtora Espaços comunitários Ciência política Locação de imóveis Estudantes - Habitações Mercado imobiliário |
dc.subject.por.fl_str_mv |
Residência estudantil Moradias com propósito Construtora Espaços comunitários |
dc.subject.area.por.fl_str_mv |
Ciência política |
dc.subject.bibliodata.por.fl_str_mv |
Locação de imóveis Estudantes - Habitações Mercado imobiliário |
description |
This research reveals what attributes and services student housings and purpose-built accommodations provide their target groups with. It analyzes not only the developing and growing student housing market in Brazil but also its trends with the goal of establishing which characteristics students from four specific private institutions (FGV-Eaesp, FAAP, Mackenzie and PUC) value more when choosing their accommodation. By studying what is a student housing and offered attributes, analyzing benchmarks, competitors and market tendencies, one was able to gather information that allowed to define what aspects are considered a priority during a renting decision making process. The qualitative and quantitative field researches enhanced the analysis by distinguishing what is of basic provision and what adds value to the business as well. The expected result of this study is to provide the real estate company which will develop the purpose-built residency for students with their target group profile and preferences, linking the findings from the carried research to the academic information on the subject and the market assessment of the sector. |
publishDate |
2018 |
dc.date.accessioned.fl_str_mv |
2018-02-26T13:23:35Z |
dc.date.available.fl_str_mv |
2018-02-26T13:23:35Z |
dc.date.issued.fl_str_mv |
2018-01-10 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10438/20231 |
url |
http://hdl.handle.net/10438/20231 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.source.none.fl_str_mv |
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