A relação subsidiária-matriz no mercado brasileiro de cosméticos
Autor(a) principal: | |
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Data de Publicação: | 2006 |
Tipo de documento: | Dissertação |
Idioma: | por |
Título da fonte: | Repositório Institucional do FGV (FGV Repositório Digital) |
Texto Completo: | http://hdl.handle.net/10438/3964 |
Resumo: | The objective of this work is to analyze the headquarters-subsidiary relation of a multinational company in the segment of cosmetics located in Brazil. In order to reach this objective, a revision of the literature on the international business area subject was carried, since this work aims to understand the different factors that influence the role of the subsidiaries in relation to the headquarters and to the markets they are installed. From this literature, some typologies were selected for the empirical analysis inside the selected company. The methodology used is a single case of study split in two sub-units of analysis, the subsidiary and the headquarters. For a better understanding of the research result, the characteristics of the multinational in the world, of the Brazilian cosmetic market and of the subsidiary are presented. This last one was divided in description of the operations, autonomy in relation to the headquarters and strategy. Finally, an analysis of the results combined with the literature explored in the typology is done, as well as an analysis in relation to the other authors not selected in the typology, but who were also considered in this work. The conclusion of this work makes possible to confirm that the subsidiary has no international responsibility and low autonomy in relation to its headquarters. |
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Rocha, Juliana Alves daEscolas::EBAPEFaria, Alexandre de A.Fonseca, Ana Carolina Pimentel Duarte daGuedes, Ana Lúcia2009-11-18T19:01:24Z2009-11-18T19:01:24Z2006ROCHA, Juliana Alves da. A relação subsidiária-matriz no mercado brasileiro de cosméticos. Dissertação (Mestrado em Gestão Empresarial) - FGV - Fundação Getúlio Vargas, Rio de Janeiro, 2006.http://hdl.handle.net/10438/3964The objective of this work is to analyze the headquarters-subsidiary relation of a multinational company in the segment of cosmetics located in Brazil. In order to reach this objective, a revision of the literature on the international business area subject was carried, since this work aims to understand the different factors that influence the role of the subsidiaries in relation to the headquarters and to the markets they are installed. From this literature, some typologies were selected for the empirical analysis inside the selected company. The methodology used is a single case of study split in two sub-units of analysis, the subsidiary and the headquarters. For a better understanding of the research result, the characteristics of the multinational in the world, of the Brazilian cosmetic market and of the subsidiary are presented. This last one was divided in description of the operations, autonomy in relation to the headquarters and strategy. Finally, an analysis of the results combined with the literature explored in the typology is done, as well as an analysis in relation to the other authors not selected in the typology, but who were also considered in this work. The conclusion of this work makes possible to confirm that the subsidiary has no international responsibility and low autonomy in relation to its headquarters.Este trabalho tem como principal objetivo analisar a relação matriz-subsidiária de uma empresa do setor de cosméticos no Brasil. Para atender ao objetivo deste trabalho, foi realizada uma revisão da literatura sobre o tema na área de gestão e negócios internacionais, a fim de compreender os diferentes fatores que influenciam os papéis desempenhados pelas subsidiárias com relação às matrizes e aos mercados em que se encontram instaladas. A partir deste referencial teórico, foram selecionadas algumas tipologias como critérios de análise para a investigação empírica das práticas na empresa selecionada. A metodologia utilizada engloba um estudo de caso único com duas sub unidades de análise, a subsidiária e a matriz. Para a compreensão dos resultados da pesquisa, foram apresentadas as características da empresa no mundo, do mercado brasileiro de cosméticos e da subsidiária no País, sendo que esta última foi dividida em histórico das operações, autonomia em relação à matriz e a sua estratégia utilizada. Por fim, é feita uma análise dos resultados encontrados na pesquisa frente ao referencial teórico selecionado na tipologia e, posteriormente, os resultados são analisados em relação aos outros autores não selecionados na tipologia, mas também abordados neste trabalho. Com base na análise, é possível afirmar que a subsidiária não possui responsabilidade internacional e possui baixa autonomia em relação à matriz.porA relação subsidiária-matriz no mercado brasileiro de cosméticosinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisAdministração de empresasEmpresas subsidiárias - Brasilreponame:Repositório Institucional do FGV (FGV Repositório Digital)instname:Fundação Getulio Vargas (FGV)instacron:FGVinfo:eu-repo/semantics/openAccessORIGINALJuliana-Alves.pdfapplication/pdf196462https://repositorio.fgv.br/bitstreams/b840a146-c91f-48aa-89f1-7cf8e5e5fcef/downloadeb3567d17b40a2557d994f52af639b76MD51TEXTJuliana-Alves.pdf.txtJuliana-Alves.pdf.txtExtracted texttext/plain103127https://repositorio.fgv.br/bitstreams/1bceda66-2535-4b49-84df-8713d5069501/download39462e930a40214670343703f8030080MD56THUMBNAILJuliana-Alves.pdf.jpgJuliana-Alves.pdf.jpgGenerated Thumbnailimage/jpeg3616https://repositorio.fgv.br/bitstreams/1275d628-f708-46b5-97af-860b01698ce4/download5b95d17d7461d35d977ae009270e45a9MD5710438/39642023-11-08 22:45:40.114open.accessoai:repositorio.fgv.br:10438/3964https://repositorio.fgv.brRepositório InstitucionalPRIhttp://bibliotecadigital.fgv.br/dspace-oai/requestopendoar:39742023-11-08T22:45:40Repositório Institucional do FGV (FGV Repositório Digital) - Fundação Getulio Vargas (FGV)false |
dc.title.por.fl_str_mv |
A relação subsidiária-matriz no mercado brasileiro de cosméticos |
title |
A relação subsidiária-matriz no mercado brasileiro de cosméticos |
spellingShingle |
A relação subsidiária-matriz no mercado brasileiro de cosméticos Rocha, Juliana Alves da Administração de empresas Empresas subsidiárias - Brasil |
title_short |
A relação subsidiária-matriz no mercado brasileiro de cosméticos |
title_full |
A relação subsidiária-matriz no mercado brasileiro de cosméticos |
title_fullStr |
A relação subsidiária-matriz no mercado brasileiro de cosméticos |
title_full_unstemmed |
A relação subsidiária-matriz no mercado brasileiro de cosméticos |
title_sort |
A relação subsidiária-matriz no mercado brasileiro de cosméticos |
author |
Rocha, Juliana Alves da |
author_facet |
Rocha, Juliana Alves da |
author_role |
author |
dc.contributor.unidadefgv.por.fl_str_mv |
Escolas::EBAPE |
dc.contributor.member.none.fl_str_mv |
Faria, Alexandre de A. Fonseca, Ana Carolina Pimentel Duarte da |
dc.contributor.author.fl_str_mv |
Rocha, Juliana Alves da |
dc.contributor.advisor1.fl_str_mv |
Guedes, Ana Lúcia |
contributor_str_mv |
Guedes, Ana Lúcia |
dc.subject.area.por.fl_str_mv |
Administração de empresas |
topic |
Administração de empresas Empresas subsidiárias - Brasil |
dc.subject.bibliodata.por.fl_str_mv |
Empresas subsidiárias - Brasil |
description |
The objective of this work is to analyze the headquarters-subsidiary relation of a multinational company in the segment of cosmetics located in Brazil. In order to reach this objective, a revision of the literature on the international business area subject was carried, since this work aims to understand the different factors that influence the role of the subsidiaries in relation to the headquarters and to the markets they are installed. From this literature, some typologies were selected for the empirical analysis inside the selected company. The methodology used is a single case of study split in two sub-units of analysis, the subsidiary and the headquarters. For a better understanding of the research result, the characteristics of the multinational in the world, of the Brazilian cosmetic market and of the subsidiary are presented. This last one was divided in description of the operations, autonomy in relation to the headquarters and strategy. Finally, an analysis of the results combined with the literature explored in the typology is done, as well as an analysis in relation to the other authors not selected in the typology, but who were also considered in this work. The conclusion of this work makes possible to confirm that the subsidiary has no international responsibility and low autonomy in relation to its headquarters. |
publishDate |
2006 |
dc.date.issued.fl_str_mv |
2006 |
dc.date.accessioned.fl_str_mv |
2009-11-18T19:01:24Z |
dc.date.available.fl_str_mv |
2009-11-18T19:01:24Z |
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info:eu-repo/semantics/masterThesis |
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ROCHA, Juliana Alves da. A relação subsidiária-matriz no mercado brasileiro de cosméticos. Dissertação (Mestrado em Gestão Empresarial) - FGV - Fundação Getúlio Vargas, Rio de Janeiro, 2006. |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10438/3964 |
identifier_str_mv |
ROCHA, Juliana Alves da. A relação subsidiária-matriz no mercado brasileiro de cosméticos. Dissertação (Mestrado em Gestão Empresarial) - FGV - Fundação Getúlio Vargas, Rio de Janeiro, 2006. |
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http://hdl.handle.net/10438/3964 |
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