Competição e entrada de empresas de TV por assinatura em municípios brasileiros

Detalhes bibliográficos
Autor(a) principal: Escudeiro, Fulvia Hessel
Data de Publicação: 2009
Tipo de documento: Dissertação
Idioma: por
Título da fonte: Repositório Institucional do FGV (FGV Repositório Digital)
Texto Completo: http://hdl.handle.net/10438/2784
Resumo: This study aims to analyze the competition on cable TV industry in Brazilian municipalities. Last decade, the technological convergence permitted the cable TV companies offers other products like broadband and phone. This changed the competition on sector. To explain the entry choice, we estimated the size market that attracts cable TV, broadband and 'triple-play' companies. Ours results show that 94.4% of Brazilian municipalities haven’t economical conditions to attract any kind of companies. When we assumed that markets are inter-related, it’s easier to entry two 'triple-play' companies than two cable TV companies. Besides, the presence of cable TV companies or broadband companies expands the 'tripe-play' consumption.
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spelling Escudeiro, Fulvia HesselEscolas::EESPAzevedo, Paulo Furquim deFarina, Elizabeth Maria Mercier QueridoLucinda, Cláudio Ribeiro de2010-04-20T20:58:14Z2009-06-29ESCUDEIRO, Fulvia Hessel. Competição e entrada de empresas de TV por assinatura em municípios brasileiros. Dissertação (Mestrado em Economia de Empresas) - FGV - Fundação Getúlio Vargas, São Paulo, 2009.http://hdl.handle.net/10438/2784This study aims to analyze the competition on cable TV industry in Brazilian municipalities. Last decade, the technological convergence permitted the cable TV companies offers other products like broadband and phone. This changed the competition on sector. To explain the entry choice, we estimated the size market that attracts cable TV, broadband and 'triple-play' companies. Ours results show that 94.4% of Brazilian municipalities haven’t economical conditions to attract any kind of companies. When we assumed that markets are inter-related, it’s easier to entry two 'triple-play' companies than two cable TV companies. Besides, the presence of cable TV companies or broadband companies expands the 'tripe-play' consumption.O objetivo dessa dissertação é analisar a concorrência no serviço de TV por assinatura, no Brasil, destacando as decisões de entrada. Com os avanços tecnológicos, da última década, as empresas de TV por Assinatura tornaram-se capazes de enviar quaisquer informações por meio dos cabos (TV, banda larga, telefonia) e a comercializar os pacotes 'combos' (cesta com os três serviços) modificando a concorrência no setor. Nesse trabalho, estimou-se o tamanho mínimo de um mercado para as empresas de TV por Assinatura, de Banda Larga e empresas 'combo' prestarem seus serviços, sob duas hipóteses: mercados independentes e mercados inter-relacionados. Os resultados da parte empírica revelam o pequeno tamanho do mercado doméstico brasileiro: 94,4% dos municípios do Brasil não possuem atratividade econômica para a entrada de empresas de Banda Larga ou de TV a Cabo. Quando assumimos a existência de mercados relacionados, o fornecimento de banda larga ou de TV por Assinatura por um concorrente beneficia a entrada de uma empresa 'combo'. Os produtos separados seriam um chamariz para o produto mais sofisticado. Outro resultado é que a entrada de duas empresas de produtos 'combo' ocorre mais facilmente que a entrada de duas empresas de TV por Assinatura – o que também foi encontrado em um estudo norte-americano para o mercado dos EUA.porModelos de entrada de empresasModelos de escolha discretaServiços de TV a caboTelecomunicaçõesEconomiaTelevisão por assinaturaConcorrência - BrasilIndústria de serviços - ComercializaçãoSistemas de comunicação em banda largaCompetição e entrada de empresas de TV por assinatura em municípios brasileirosinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisforever10000-01-01reponame:Repositório Institucional do FGV (FGV Repositório Digital)instname:Fundação Getulio Vargas (FGV)instacron:FGVinfo:eu-repo/semantics/openAccessTHUMBNAIL1_63070100002.pdf.jpg1_63070100002.pdf.jpgGenerated 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dc.title.por.fl_str_mv Competição e entrada de empresas de TV por assinatura em municípios brasileiros
title Competição e entrada de empresas de TV por assinatura em municípios brasileiros
spellingShingle Competição e entrada de empresas de TV por assinatura em municípios brasileiros
Escudeiro, Fulvia Hessel
Modelos de entrada de empresas
Modelos de escolha discreta
Serviços de TV a cabo
Telecomunicações
Economia
Televisão por assinatura
Concorrência - Brasil
Indústria de serviços - Comercialização
Sistemas de comunicação em banda larga
title_short Competição e entrada de empresas de TV por assinatura em municípios brasileiros
title_full Competição e entrada de empresas de TV por assinatura em municípios brasileiros
title_fullStr Competição e entrada de empresas de TV por assinatura em municípios brasileiros
title_full_unstemmed Competição e entrada de empresas de TV por assinatura em municípios brasileiros
title_sort Competição e entrada de empresas de TV por assinatura em municípios brasileiros
author Escudeiro, Fulvia Hessel
author_facet Escudeiro, Fulvia Hessel
author_role author
dc.contributor.unidadefgv.por.fl_str_mv Escolas::EESP
dc.contributor.member.none.fl_str_mv Azevedo, Paulo Furquim de
Farina, Elizabeth Maria Mercier Querido
dc.contributor.author.fl_str_mv Escudeiro, Fulvia Hessel
dc.contributor.advisor1.fl_str_mv Lucinda, Cláudio Ribeiro de
contributor_str_mv Lucinda, Cláudio Ribeiro de
dc.subject.por.fl_str_mv Modelos de entrada de empresas
Modelos de escolha discreta
Serviços de TV a cabo
Telecomunicações
topic Modelos de entrada de empresas
Modelos de escolha discreta
Serviços de TV a cabo
Telecomunicações
Economia
Televisão por assinatura
Concorrência - Brasil
Indústria de serviços - Comercialização
Sistemas de comunicação em banda larga
dc.subject.area.por.fl_str_mv Economia
dc.subject.bibliodata.por.fl_str_mv Televisão por assinatura
Concorrência - Brasil
Indústria de serviços - Comercialização
Sistemas de comunicação em banda larga
description This study aims to analyze the competition on cable TV industry in Brazilian municipalities. Last decade, the technological convergence permitted the cable TV companies offers other products like broadband and phone. This changed the competition on sector. To explain the entry choice, we estimated the size market that attracts cable TV, broadband and 'triple-play' companies. Ours results show that 94.4% of Brazilian municipalities haven’t economical conditions to attract any kind of companies. When we assumed that markets are inter-related, it’s easier to entry two 'triple-play' companies than two cable TV companies. Besides, the presence of cable TV companies or broadband companies expands the 'tripe-play' consumption.
publishDate 2009
dc.date.issued.fl_str_mv 2009-06-29
dc.date.accessioned.fl_str_mv 2010-04-20T20:58:14Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
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dc.identifier.citation.fl_str_mv ESCUDEIRO, Fulvia Hessel. Competição e entrada de empresas de TV por assinatura em municípios brasileiros. Dissertação (Mestrado em Economia de Empresas) - FGV - Fundação Getúlio Vargas, São Paulo, 2009.
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10438/2784
identifier_str_mv ESCUDEIRO, Fulvia Hessel. Competição e entrada de empresas de TV por assinatura em municípios brasileiros. Dissertação (Mestrado em Economia de Empresas) - FGV - Fundação Getúlio Vargas, São Paulo, 2009.
url http://hdl.handle.net/10438/2784
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