One grain at a time: accelerating growth

• Autor(a) principal: Lopes, Thais de Carvalho
• Data de Publicação: 2021
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Institucional do FGV (FGV Repositório Digital)
• Texto Completo: https://hdl.handle.net/10438/31587
• topic: Microfinance; Fintech; Financial inclusion; Micro-investment; Financial education; Microfinanças; Inclusão financeira; Educação financeira; Microinvestimento; Administração de empresas; Microfinanças; Empresas novas; Finanças - Aspectos sociais; Educação financeira; Inovações tecnológicas

Digital platforms have democratized access to a variety of financial services. It is not different for microfinance. Digital technologies offer crucial tools for financial inclusion. Nevertheless, companies often encounter difficulties when working with a customer base more vulnerable to economic crises. In this context, this teaching case illustrates the trajectory of Grão, a B2C micro-investment fintech launched to simplify and promote saving habits through financial education. This teaching case aims to examine microfinance business models arising from technology-enabled solutions. Additionally, the case demonstrates the challenges of growing a business in the face of economic instability and the entrepreneurial decision-making process from the CEO's perspective.