Ensaios em economia industrial e comportamental
Autor(a) principal: | |
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Data de Publicação: | 2017 |
Tipo de documento: | Tese |
Idioma: | por |
Título da fonte: | Repositório Institucional do FGV (FGV Repositório Digital) |
Texto Completo: | http://hdl.handle.net/10438/18326 |
Resumo: | Paper I – The paper shows that in bundle markets, when a monopolist faces sizeable constraints on supply capacity, implementing a two-part tariff is the optimal strategy for the firm. This contractual design allows the firm setting the consumers’ consumption level at the firm’s desired point. In this scenario, it is expected the final tariff of the contract to be smaller than it would be in a fixed tariff contract, what lead to the entrance of more consumers in the market. This equilibrium improves the welfare of producers and consumers. Paper II – The aim of this work is to study the optimal pricing strategy of a firm that introduces a new product and competes by quality and price in a market. In this environment, prices are not only able to signal quality, but can also change the quality perceived by the consumers. This work analyzes the problem in a theoretical dimension in an environment where firms are aware of their ability to change the consumers experience with its pricing policy. The paper analyzes the model fit to the empirical literature. Paper III – The third essay of this thesis empirically analyzes the relationship between perceived quality and the elements which form the consumers’ satisfaction: prices, market competition and product/service intrinsic quality. Using Brazilian data on mobile telecommunications, this study estimated these relationships. We found a robust connection between prices and satisfaction, endorsing the results found to others markets by the literature. As was expected, competition also seems to promote better services supply, what translates into better consumers’ evaluations. Finally, services with better operational quality appear to have substantial better consumers' rating. These results are especially important for markets where consumers evaluate the whole experience of consuming the service, as we verified in the robustness test. The analysis also found some evidence of the existence of important infrastructure bottlenecks in the sector. In an environment where the telecommunication services tend to converge, with high probability of demand growth, network sizing problems could become relevant. |
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Lucatelli, Hugo de AndradeEscolas::EESPMonte, DanielFurquim, PauloMoita, Rodrigo Menon SimõesFerraz, Lucas Pedreira do CoutoFerman, Bruno2017-06-12T13:04:48Z2017-06-12T13:04:48Z2017-05-23LUCATELLI, Hugo de Andrade. Ensaios em economia industrial e comportamental. Tese (Doutorado em Economia de Empresas) - FGV - Fundação Getúlio Vargas, São Paulo, 2017.http://hdl.handle.net/10438/18326Paper I – The paper shows that in bundle markets, when a monopolist faces sizeable constraints on supply capacity, implementing a two-part tariff is the optimal strategy for the firm. This contractual design allows the firm setting the consumers’ consumption level at the firm’s desired point. In this scenario, it is expected the final tariff of the contract to be smaller than it would be in a fixed tariff contract, what lead to the entrance of more consumers in the market. This equilibrium improves the welfare of producers and consumers. Paper II – The aim of this work is to study the optimal pricing strategy of a firm that introduces a new product and competes by quality and price in a market. In this environment, prices are not only able to signal quality, but can also change the quality perceived by the consumers. This work analyzes the problem in a theoretical dimension in an environment where firms are aware of their ability to change the consumers experience with its pricing policy. The paper analyzes the model fit to the empirical literature. Paper III – The third essay of this thesis empirically analyzes the relationship between perceived quality and the elements which form the consumers’ satisfaction: prices, market competition and product/service intrinsic quality. Using Brazilian data on mobile telecommunications, this study estimated these relationships. We found a robust connection between prices and satisfaction, endorsing the results found to others markets by the literature. As was expected, competition also seems to promote better services supply, what translates into better consumers’ evaluations. Finally, services with better operational quality appear to have substantial better consumers' rating. These results are especially important for markets where consumers evaluate the whole experience of consuming the service, as we verified in the robustness test. The analysis also found some evidence of the existence of important infrastructure bottlenecks in the sector. In an environment where the telecommunication services tend to converge, with high probability of demand growth, network sizing problems could become relevant.Ensaio I – O ensaio mostra que em mercados de pacotes, quando um monopolista enfrenta significativas restrições de capacidade de oferta, implementar contratos compostos por tarifas de duas partes é a estratégia ótima para a firma. Este desenho contratual permite a firma posicionar o nível de consumo dos consumidores no nível ótimo desejado. Neste cenário, espera-se que a tarifa final do contrato seja inferior à tarifa exercida em um contrato composto por uma tarifa fixa, o que implica na entrada de mais consumidores no mercado. Este equilíbrio melhora o bem-estar da firma e dos consumidores, de forma agregada. À luz do modelo apresentado, o trabalho discute o uso de franquias de consumo em contratos de provisão de internet fixa no Brasil. Ensaio II – O ensaio tem como objetivo estudar a estratégia ótima de preços de uma firma que introduz um produto novo em determinado mercado consumidor e compete em preços e qualidade em um ambiente onde os preços, não apenas sinalizam a qualidade do bem, mas também têm a possibilidade de alterar a percepção sensorial e a classificação de qualidade dos consumidores. Busca-se avaliar o problema em sua dimensão teórica, ao estudar o comportamento das firmas em um ambiente em que são conscientes quanto a sua capacidade de alterar a experiência dos consumidores e a sua reputação de mercado com a sua política de preços. O artigo avalia o ajuste do modelo a literatura empírica. Ensaio III – O terceiro ensaio da tese estuda, empiricamente, a relação entre qualidade percebida e os elementos formadores da satisfação do consumidor: preços, competição de mercado e qualidade intrínseca do produto ou serviço. Utilizando dados do mercado de telefonia móvel do Brasil, o trabalho estimou estas relações. Encontramos uma robusta associação entre preços e satisfação, em linha com os resultados estabelecidos pela literatura para outros mercados. Competição, como esperado, também parece promover a oferta de melhores serviços, o que se traduz em melhores avaliações dos consumidores. Por fim, serviços ofertados com melhor qualidade operacional apresentam sensíveis melhores notas dos usuários. Estes resultados são especialmente importantes em um mercado onde os consumidores avaliam toda a experiência de consumo com o serviço, conforme foi verificado no exercício de robustez deste artigo. O trabalho também encontrou evidências de que existem gargalos de infraestrutura importantes no setor. Em um ambiente onde há tendência de convergência de serviços de telecomunicações, com indicativo de crescente demanda, problemas de dimensionamento de rede podem se tornar relevantes.porBundle marketTwo-part tariffPricingQuality signalingPerceived qualityConsumer satisfaction modelTelecommunication infrastructureMercado de pacotesTarifa de duas partesPrecificaçãoSinalizaçãoPercepção de qualidadeModelo de satisfação do consumidorInfraestrutura de telecomunicaçõesCompetiçãoEconomiaComportamento do consumidorEconomia - Aspectos psicológicosOrganização industrial (Teoria econômica)MicroeconomiaEnsaios em economia industrial e comportamentalinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/doctoralThesisreponame:Repositório Institucional do FGV (FGV Repositório Digital)instname:Fundação Getulio Vargas (FGV)instacron:FGVinfo:eu-repo/semantics/openAccessTEXTTese_Hugo Lucatelli.pdf.txtTese_Hugo Lucatelli.pdf.txtExtracted 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|
dc.title.por.fl_str_mv |
Ensaios em economia industrial e comportamental |
title |
Ensaios em economia industrial e comportamental |
spellingShingle |
Ensaios em economia industrial e comportamental Lucatelli, Hugo de Andrade Bundle market Two-part tariff Pricing Quality signaling Perceived quality Consumer satisfaction model Telecommunication infrastructure Mercado de pacotes Tarifa de duas partes Precificação Sinalização Percepção de qualidade Modelo de satisfação do consumidor Infraestrutura de telecomunicações Competição Economia Comportamento do consumidor Economia - Aspectos psicológicos Organização industrial (Teoria econômica) Microeconomia |
title_short |
Ensaios em economia industrial e comportamental |
title_full |
Ensaios em economia industrial e comportamental |
title_fullStr |
Ensaios em economia industrial e comportamental |
title_full_unstemmed |
Ensaios em economia industrial e comportamental |
title_sort |
Ensaios em economia industrial e comportamental |
author |
Lucatelli, Hugo de Andrade |
author_facet |
Lucatelli, Hugo de Andrade |
author_role |
author |
dc.contributor.unidadefgv.por.fl_str_mv |
Escolas::EESP |
dc.contributor.member.none.fl_str_mv |
Monte, Daniel Furquim, Paulo Moita, Rodrigo Menon Simões Ferraz, Lucas Pedreira do Couto |
dc.contributor.author.fl_str_mv |
Lucatelli, Hugo de Andrade |
dc.contributor.advisor1.fl_str_mv |
Ferman, Bruno |
contributor_str_mv |
Ferman, Bruno |
dc.subject.eng.fl_str_mv |
Bundle market Two-part tariff Pricing Quality signaling Perceived quality Consumer satisfaction model Telecommunication infrastructure |
topic |
Bundle market Two-part tariff Pricing Quality signaling Perceived quality Consumer satisfaction model Telecommunication infrastructure Mercado de pacotes Tarifa de duas partes Precificação Sinalização Percepção de qualidade Modelo de satisfação do consumidor Infraestrutura de telecomunicações Competição Economia Comportamento do consumidor Economia - Aspectos psicológicos Organização industrial (Teoria econômica) Microeconomia |
dc.subject.por.fl_str_mv |
Mercado de pacotes Tarifa de duas partes Precificação Sinalização Percepção de qualidade Modelo de satisfação do consumidor Infraestrutura de telecomunicações Competição |
dc.subject.area.por.fl_str_mv |
Economia |
dc.subject.bibliodata.por.fl_str_mv |
Comportamento do consumidor Economia - Aspectos psicológicos Organização industrial (Teoria econômica) Microeconomia |
description |
Paper I – The paper shows that in bundle markets, when a monopolist faces sizeable constraints on supply capacity, implementing a two-part tariff is the optimal strategy for the firm. This contractual design allows the firm setting the consumers’ consumption level at the firm’s desired point. In this scenario, it is expected the final tariff of the contract to be smaller than it would be in a fixed tariff contract, what lead to the entrance of more consumers in the market. This equilibrium improves the welfare of producers and consumers. Paper II – The aim of this work is to study the optimal pricing strategy of a firm that introduces a new product and competes by quality and price in a market. In this environment, prices are not only able to signal quality, but can also change the quality perceived by the consumers. This work analyzes the problem in a theoretical dimension in an environment where firms are aware of their ability to change the consumers experience with its pricing policy. The paper analyzes the model fit to the empirical literature. Paper III – The third essay of this thesis empirically analyzes the relationship between perceived quality and the elements which form the consumers’ satisfaction: prices, market competition and product/service intrinsic quality. Using Brazilian data on mobile telecommunications, this study estimated these relationships. We found a robust connection between prices and satisfaction, endorsing the results found to others markets by the literature. As was expected, competition also seems to promote better services supply, what translates into better consumers’ evaluations. Finally, services with better operational quality appear to have substantial better consumers' rating. These results are especially important for markets where consumers evaluate the whole experience of consuming the service, as we verified in the robustness test. The analysis also found some evidence of the existence of important infrastructure bottlenecks in the sector. In an environment where the telecommunication services tend to converge, with high probability of demand growth, network sizing problems could become relevant. |
publishDate |
2017 |
dc.date.accessioned.fl_str_mv |
2017-06-12T13:04:48Z |
dc.date.available.fl_str_mv |
2017-06-12T13:04:48Z |
dc.date.issued.fl_str_mv |
2017-05-23 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/doctoralThesis |
format |
doctoralThesis |
status_str |
publishedVersion |
dc.identifier.citation.fl_str_mv |
LUCATELLI, Hugo de Andrade. Ensaios em economia industrial e comportamental. Tese (Doutorado em Economia de Empresas) - FGV - Fundação Getúlio Vargas, São Paulo, 2017. |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10438/18326 |
identifier_str_mv |
LUCATELLI, Hugo de Andrade. Ensaios em economia industrial e comportamental. Tese (Doutorado em Economia de Empresas) - FGV - Fundação Getúlio Vargas, São Paulo, 2017. |
url |
http://hdl.handle.net/10438/18326 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.source.none.fl_str_mv |
reponame:Repositório Institucional do FGV (FGV Repositório Digital) instname:Fundação Getulio Vargas (FGV) instacron:FGV |
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Fundação Getulio Vargas (FGV) |
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FGV |
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FGV |
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Repositório Institucional do FGV (FGV Repositório Digital) |
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Repositório Institucional do FGV (FGV Repositório Digital) |
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