Fatores relevantes na adoção e difusão de televisores conectados no Brasil: um estudo exploratório

Detalhes bibliográficos
Autor(a) principal: Nascimento, Rodrigo Araujo do
Data de Publicação: 2011
Tipo de documento: Dissertação
Idioma: por
Título da fonte: Repositório Institucional do FGV (FGV Repositório Digital)
Texto Completo: http://hdl.handle.net/10438/8779
Resumo: This study aims to raise the relevant factors - both positively and negatively - to the adoption and diffusion of connected televisions in Brazil. The goal is to develop and test a meta-model, generated from existing models in the literature such as the 'TAM' (Technology Acceptance Model), Davis (1989) and diffusion of innovations 'DOI' (Diffusion of Innovations), Rogers (1995), together with the possibilities brought by this new connected television technology.
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spelling Nascimento, Rodrigo Araujo doEscolas::EBAPEMoreno, ValterLinhares, AlexandreJoia, Luiz Antonio2011-11-25T18:03:27Z2011-11-25T18:03:27Z2011NASCIMENTO, Rodrigo Araujo do. Fatores relevantes na adoção e difusão de televisores conectados no Brasil: um estudo exploratório. Dissertação (Mestrado em Gestão Empresarial) - FGV - Fundação Getúlio Vargas, Rio de Janeiro, 2011.http://hdl.handle.net/10438/8779This study aims to raise the relevant factors - both positively and negatively - to the adoption and diffusion of connected televisions in Brazil. The goal is to develop and test a meta-model, generated from existing models in the literature such as the 'TAM' (Technology Acceptance Model), Davis (1989) and diffusion of innovations 'DOI' (Diffusion of Innovations), Rogers (1995), together with the possibilities brought by this new connected television technology.Este estudo objetiva levantar os fatores relevantes – tanto positiva quanto negativamente - para a adoção e difusão dos televisores conectados no país. O objetivo é desenvolver e testar um metamodelo, gerado a partir de modelos já existentes na literatura, como o 'TAM' (Technology Acceptance Model), de Davis (1989) e difusão de inovações 'DOI' (Diffusion of Innovations), de Rogers (1995), em conjunto com as possibilidades trazidas pela nova tecnologia dos televisores conectados.porConnected televisionAcceptance modelDiffusion of innovations (DOI)Future of televisionTechnology acceptance model (TAM)Internet protocolo television (IPTV)Televisão conectadaModelos de aceitaçãoDifusão de inovaçõesFuturo de televisãoAdministração de empresasTelevisão - Inovações tecnológicasTelevisão digitalDifusão de inovaçõesMultimídia interativaInternetSistemas de comunicação em banda largaFatores relevantes na adoção e difusão de televisores conectados no Brasil: um estudo exploratórioinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisreponame:Repositório Institucional do FGV (FGV Repositório Digital)instname:Fundação Getulio 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dc.title.por.fl_str_mv Fatores relevantes na adoção e difusão de televisores conectados no Brasil: um estudo exploratório
title Fatores relevantes na adoção e difusão de televisores conectados no Brasil: um estudo exploratório
spellingShingle Fatores relevantes na adoção e difusão de televisores conectados no Brasil: um estudo exploratório
Nascimento, Rodrigo Araujo do
Connected television
Acceptance model
Diffusion of innovations (DOI)
Future of television
Technology acceptance model (TAM)
Internet protocolo television (IPTV)
Televisão conectada
Modelos de aceitação
Difusão de inovações
Futuro de televisão
Administração de empresas
Televisão - Inovações tecnológicas
Televisão digital
Difusão de inovações
Multimídia interativa
Internet
Sistemas de comunicação em banda larga
title_short Fatores relevantes na adoção e difusão de televisores conectados no Brasil: um estudo exploratório
title_full Fatores relevantes na adoção e difusão de televisores conectados no Brasil: um estudo exploratório
title_fullStr Fatores relevantes na adoção e difusão de televisores conectados no Brasil: um estudo exploratório
title_full_unstemmed Fatores relevantes na adoção e difusão de televisores conectados no Brasil: um estudo exploratório
title_sort Fatores relevantes na adoção e difusão de televisores conectados no Brasil: um estudo exploratório
author Nascimento, Rodrigo Araujo do
author_facet Nascimento, Rodrigo Araujo do
author_role author
dc.contributor.unidadefgv.por.fl_str_mv Escolas::EBAPE
dc.contributor.member.none.fl_str_mv Moreno, Valter
Linhares, Alexandre
dc.contributor.author.fl_str_mv Nascimento, Rodrigo Araujo do
dc.contributor.advisor1.fl_str_mv Joia, Luiz Antonio
contributor_str_mv Joia, Luiz Antonio
dc.subject.eng.fl_str_mv Connected television
Acceptance model
Diffusion of innovations (DOI)
Future of television
Technology acceptance model (TAM)
Internet protocolo television (IPTV)
topic Connected television
Acceptance model
Diffusion of innovations (DOI)
Future of television
Technology acceptance model (TAM)
Internet protocolo television (IPTV)
Televisão conectada
Modelos de aceitação
Difusão de inovações
Futuro de televisão
Administração de empresas
Televisão - Inovações tecnológicas
Televisão digital
Difusão de inovações
Multimídia interativa
Internet
Sistemas de comunicação em banda larga
dc.subject.por.fl_str_mv Televisão conectada
Modelos de aceitação
Difusão de inovações
Futuro de televisão
dc.subject.area.por.fl_str_mv Administração de empresas
dc.subject.bibliodata.por.fl_str_mv Televisão - Inovações tecnológicas
Televisão digital
Difusão de inovações
Multimídia interativa
Internet
Sistemas de comunicação em banda larga
description This study aims to raise the relevant factors - both positively and negatively - to the adoption and diffusion of connected televisions in Brazil. The goal is to develop and test a meta-model, generated from existing models in the literature such as the 'TAM' (Technology Acceptance Model), Davis (1989) and diffusion of innovations 'DOI' (Diffusion of Innovations), Rogers (1995), together with the possibilities brought by this new connected television technology.
publishDate 2011
dc.date.accessioned.fl_str_mv 2011-11-25T18:03:27Z
dc.date.available.fl_str_mv 2011-11-25T18:03:27Z
dc.date.issued.fl_str_mv 2011
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.citation.fl_str_mv NASCIMENTO, Rodrigo Araujo do. Fatores relevantes na adoção e difusão de televisores conectados no Brasil: um estudo exploratório. Dissertação (Mestrado em Gestão Empresarial) - FGV - Fundação Getúlio Vargas, Rio de Janeiro, 2011.
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10438/8779
identifier_str_mv NASCIMENTO, Rodrigo Araujo do. Fatores relevantes na adoção e difusão de televisores conectados no Brasil: um estudo exploratório. Dissertação (Mestrado em Gestão Empresarial) - FGV - Fundação Getúlio Vargas, Rio de Janeiro, 2011.
url http://hdl.handle.net/10438/8779
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dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.source.none.fl_str_mv reponame:Repositório Institucional do FGV (FGV Repositório Digital)
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institution FGV
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collection Repositório Institucional do FGV (FGV Repositório Digital)
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