Paixão empreendedora: neoliberalismo, capital humano e processos seletivos de trainees

• Autor(a) principal: Manzoli, Ana Carolina
• Data de Publicação: 2016
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: Repositório Institucional do FGV (FGV Repositório Digital)
• Texto Completo: http://hdl.handle.net/10438/16666
• topic: Organizations; Neoliberal discourse; Trainee; Human capital; Entrepreneurial passion; Engagement; Discurso neoliberal; Paixão empreendedora; Engajamento; Organizações; Administração de empresas; Capital humano; Empreendedorismo; Organização - Aspectos sociológicos; Neoliberalismo

Neoliberalism, from an economic and social point of view, can be understood as the establishment, in society, of strictly market relations, making the logic of maximizing profit and revenue to be extended to all fields, promoting the economic rationality as way of rationality in general. The US neoliberal governmentality, with its claim to transmute the individuals into enterprises and human relations in competitive type of relations, makes individuals as “human capital”. Originally, the term “human capital” refers to a theory that developed under the influence of neo-classical economic paradigm and leadership of Theodore Schultz. The assimilating and transferring of economic principles to a reality previously free of meanings of this nature, giving rise to a speech that associates human to capital, where it should be managed as a company. Thus, the company is promoted to a subjectivity model, each individual is a capital to be managed and valued according to market demands. That’s why the entrepreneurial role model, speech coming from the human capital of neoliberal inspiration and classical theories proposed by Werner Sombart and Joseph A. Schumpeter, affects professionals from organizations based in capitalist countries. This fact is quite significant among young people looking to enter into the labor market, particularly in strategic positions within organizations, such as trainee. In Brazil, trainee programs are considered a search strategy of youth attraction with different profile, and a solution found by many organizations since 1970 to gain an advantage in a highly competitive economic environment. These professionals are seen as “the talent” of the organization, being trained to assume strategic positions in a short time. In order to clarify how the entrepreneurial role model is present in the selection process of a trainee, an analysis of the texts that describe the skills required in the selection of these young people was carried out from the Critical Discourse Analysis (CDA) of Fairclough (2001, 2003), from the analytical categories “mode” and “evaluation”, and reflections about neoliberal ideology. As a conclusion, the entrepreneurial role model that is present in selection processes trainee is marked by the expression of a passionate behavior, which, in the management field, it is understood from the concept of “entrepreneurial passion”. The research is relevant to the Management field for the academic field (since there are few studies that have as research object the selection of trainees and that understood it from a critical bias using the analysis the human capital discourse), and for those inside organizations that works with the difficulties and challenges of selecting young trainee programs, since raises important questions about the impacts of these initiatives both for young people and for the organizations.