Empresas fabricantes de revestimentos cerâmicos e a gestão de seus sistemas produtivos: proposição de um modelo

• Autor(a) principal: Nogueira, Edemilson
• Data de Publicação: 2002
• Tipo de documento: Tese
• Idioma: por
• Título da fonte: Repositório Institucional do FGV (FGV Repositório Digital)
• Texto Completo: https://hdl.handle.net/10438/4452
• topic: Estratégia competitiva; Estratégia de produção; Qualidade total; Modelo de gestão; Empresas de revestimentos cerâmicos; Administração de empresas; Administração da produção; Gestão da qualidade total; Concorrência; Modelos em administração; Cerâmica - Indústria - Brasil - Estudo de casos

The administration of the production system of a group of ceramic tile manufacturers was studied with the purpose of proposing a conceptual administration model that can be used as a reference for the· management of companies in this important segment of Brazilian industry. To this end, twelve case studies were carried out at companies located in the states of Sao Paulo and Santa Catarina, Brazil. The data were collected from three sources, i.e., interviews, direct observation, and documents, and the final report was drawn up based on an overall analysis of these cases. The findings of this field survey allowed for the preparation of an analytical picture of the production management of ceramic tile manufacturers which, added to a theoretical study based on a bibliographic review - involving production strategies, competitive strategies and total quality - led to the formulation of the model. In addition, the survey allowed for an analysis, and the subsequent acceptance or refutation, of a set of proposals drawn up for this study.