Challenging the status quo - car ownership and the Generation Y: An analysis of the German market
Autor(a) principal: | |
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Data de Publicação: | 2018 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Institucional do FGV (FGV Repositório Digital) |
Texto Completo: | http://hdl.handle.net/10438/24460 |
Resumo: | Purpose – This work aims to identify how people of the Generation Y in Germany see the future of mobility with a special focus on car ownership. Furthermore, determinants influencing car ownership are analyzed and implications for the automotive industry are drawn. Design/Methodology – The research relies on primary data collected through an online survey among 20 – 27 years old people in Germany. In order to draw valid conclusions, the data was analyzed carrying out logistic regressions. Findings – Two main factors that influence the likelihood if people own a car were identified. Living in rural areas and being employed are positively associated with car possession, while no significant relationship between environmental attitude and car ownership could be identified. Research limitations – The older part of the Generation Y, those above 27 years, was not covered by the data, therefore no general conclusions on the behavior of the whole generation and international differences can be drawn. Practical implications – This research can help corporations in the automotive and mobility industries to further understand and differentiate their target segment. People of the Generation Y cannot be seen as one homogenous group but need to be identified as fragmented subgroups with entirely different needs and desires. Originality – To the knowledge of the author, this is the first study that combines the topics of Generation Y and sharing economy with the trends in the automotive industry to identify peoples’ perception of mobility. |
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Wesselmann, JonasEscolas::EBAPECyrino, Álvaro BrunoConti, RaffaeleParente, Ronaldo Couto2018-07-25T13:15:32Z2018-07-25T13:15:32Z2018-06-19http://hdl.handle.net/10438/24460Purpose – This work aims to identify how people of the Generation Y in Germany see the future of mobility with a special focus on car ownership. Furthermore, determinants influencing car ownership are analyzed and implications for the automotive industry are drawn. Design/Methodology – The research relies on primary data collected through an online survey among 20 – 27 years old people in Germany. In order to draw valid conclusions, the data was analyzed carrying out logistic regressions. Findings – Two main factors that influence the likelihood if people own a car were identified. Living in rural areas and being employed are positively associated with car possession, while no significant relationship between environmental attitude and car ownership could be identified. Research limitations – The older part of the Generation Y, those above 27 years, was not covered by the data, therefore no general conclusions on the behavior of the whole generation and international differences can be drawn. Practical implications – This research can help corporations in the automotive and mobility industries to further understand and differentiate their target segment. People of the Generation Y cannot be seen as one homogenous group but need to be identified as fragmented subgroups with entirely different needs and desires. Originality – To the knowledge of the author, this is the first study that combines the topics of Generation Y and sharing economy with the trends in the automotive industry to identify peoples’ perception of mobility.Proposta – O objetivo deste trabalho é identificar como a geração Y alemã vê o futuro da mobilidade com especial atenção na compra de automóveis. Além disso, os fatores que influenciam a compra de carro privado são analisados assim como o impacto que causam na indústria automóvel. Metodologia – A pesquisa é baseada em dados primários que foram recolhidos através de um questionário online. A população alvo são alemães entre os 20-27 anos. Com o objetivo de obter conclusões válidas, a data foi analisada através de regressões logísticas. Resultados – Os dois fatores que influenciam a probabilidade de as pessoas comprarem carro privado foram identificadas. Viver em áreas rurais e ter um emprego estão associadas positivamente à posse de carro, no entanto não existe uma relação significativa entre atitude ambiental e ter carro. Limitações de Pesquisa – A parte mais velha da geração Y, ou seja, acima dos 27 não foi usada para a data, o que significa que não é possível tirar conclusões gerais no comportamento completo da geração Y e pode haver diferenças internacionais. Implicações práticas – Esta pesquisa pode ajudar empresas na indústria automóvel e de mobilidade a perceberem melhor e diferenciar o seu segmento objetivo. A população da geração Y não pode ser vista como um grupo homogéneo, tem que ser identificado como um grupo fragmentado com diferentes necessidades e objetivos. Originalidade – Para conhecimento do autor, esta pesquisa é o primeiro estudo que combina tópicos sobre a geração Y e economia da partilha com as tendências da indústria automóvel para identificar a perceção que as pessoas tem sobre mobilidadeengGeneration YCar ownershipAutomotiveSharing economyConsumer behaviorGeração YAutomóvel particularAutomóvelEconomia da partilhaComportamento do consumidorAdministração de empresasGeração YAutomóveisComportamento do consumidorChallenging the status quo - car ownership and the Generation Y: An analysis of the German marketinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisreponame:Repositório Institucional do FGV (FGV Repositório Digital)instname:Fundação Getulio Vargas (FGV)instacron:FGVinfo:eu-repo/semantics/openAccessTEXTThesis Jonas Wesselmann.pdf.txtThesis Jonas Wesselmann.pdf.txtExtracted 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Repositório Digital) - Fundação Getulio Vargas 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|
dc.title.eng.fl_str_mv |
Challenging the status quo - car ownership and the Generation Y: An analysis of the German market |
title |
Challenging the status quo - car ownership and the Generation Y: An analysis of the German market |
spellingShingle |
Challenging the status quo - car ownership and the Generation Y: An analysis of the German market Wesselmann, Jonas Generation Y Car ownership Automotive Sharing economy Consumer behavior Geração Y Automóvel particular Automóvel Economia da partilha Comportamento do consumidor Administração de empresas Geração Y Automóveis Comportamento do consumidor |
title_short |
Challenging the status quo - car ownership and the Generation Y: An analysis of the German market |
title_full |
Challenging the status quo - car ownership and the Generation Y: An analysis of the German market |
title_fullStr |
Challenging the status quo - car ownership and the Generation Y: An analysis of the German market |
title_full_unstemmed |
Challenging the status quo - car ownership and the Generation Y: An analysis of the German market |
title_sort |
Challenging the status quo - car ownership and the Generation Y: An analysis of the German market |
author |
Wesselmann, Jonas |
author_facet |
Wesselmann, Jonas |
author_role |
author |
dc.contributor.unidadefgv.por.fl_str_mv |
Escolas::EBAPE |
dc.contributor.member.none.fl_str_mv |
Cyrino, Álvaro Bruno Conti, Raffaele |
dc.contributor.author.fl_str_mv |
Wesselmann, Jonas |
dc.contributor.advisor1.fl_str_mv |
Parente, Ronaldo Couto |
contributor_str_mv |
Parente, Ronaldo Couto |
dc.subject.eng.fl_str_mv |
Generation Y Car ownership Automotive Sharing economy Consumer behavior |
topic |
Generation Y Car ownership Automotive Sharing economy Consumer behavior Geração Y Automóvel particular Automóvel Economia da partilha Comportamento do consumidor Administração de empresas Geração Y Automóveis Comportamento do consumidor |
dc.subject.por.fl_str_mv |
Geração Y Automóvel particular Automóvel Economia da partilha Comportamento do consumidor |
dc.subject.area.por.fl_str_mv |
Administração de empresas |
dc.subject.bibliodata.por.fl_str_mv |
Geração Y Automóveis Comportamento do consumidor |
description |
Purpose – This work aims to identify how people of the Generation Y in Germany see the future of mobility with a special focus on car ownership. Furthermore, determinants influencing car ownership are analyzed and implications for the automotive industry are drawn. Design/Methodology – The research relies on primary data collected through an online survey among 20 – 27 years old people in Germany. In order to draw valid conclusions, the data was analyzed carrying out logistic regressions. Findings – Two main factors that influence the likelihood if people own a car were identified. Living in rural areas and being employed are positively associated with car possession, while no significant relationship between environmental attitude and car ownership could be identified. Research limitations – The older part of the Generation Y, those above 27 years, was not covered by the data, therefore no general conclusions on the behavior of the whole generation and international differences can be drawn. Practical implications – This research can help corporations in the automotive and mobility industries to further understand and differentiate their target segment. People of the Generation Y cannot be seen as one homogenous group but need to be identified as fragmented subgroups with entirely different needs and desires. Originality – To the knowledge of the author, this is the first study that combines the topics of Generation Y and sharing economy with the trends in the automotive industry to identify peoples’ perception of mobility. |
publishDate |
2018 |
dc.date.accessioned.fl_str_mv |
2018-07-25T13:15:32Z |
dc.date.available.fl_str_mv |
2018-07-25T13:15:32Z |
dc.date.issued.fl_str_mv |
2018-06-19 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10438/24460 |
url |
http://hdl.handle.net/10438/24460 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.source.none.fl_str_mv |
reponame:Repositório Institucional do FGV (FGV Repositório Digital) instname:Fundação Getulio Vargas (FGV) instacron:FGV |
instname_str |
Fundação Getulio Vargas (FGV) |
instacron_str |
FGV |
institution |
FGV |
reponame_str |
Repositório Institucional do FGV (FGV Repositório Digital) |
collection |
Repositório Institucional do FGV (FGV Repositório Digital) |
bitstream.url.fl_str_mv |
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repository.name.fl_str_mv |
Repositório Institucional do FGV (FGV Repositório Digital) - Fundação Getulio Vargas (FGV) |
repository.mail.fl_str_mv |
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1810024084948385792 |