Facilitadores e barreiras existentes na implantação das estratégias: o caso do pré-sal na Petrobras
Autor(a) principal: | |
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Data de Publicação: | 2016 |
Tipo de documento: | Dissertação |
Idioma: | por |
Título da fonte: | Repositório Institucional do FGV (FGV Repositório Digital) |
Texto Completo: | http://hdl.handle.net/10438/17988 |
Resumo: | Market is dominated by the books and articles that teach us how to develop a strategy. Very few about how to actually implement one. This is a case study of Petrobras between 2008 and 2013 when the organization had developed strategic initiatives and projects to enable pre-salt exploration. The objective of this case study is to verify during the implementation the main facilitators and barriers that transform strategies into results inside de organization. In the first phase, the research adopted as a reference model the facilitators and barriers identified by D. Sull, Homkes and C. Sull (2015) for strategies implementation. It was also reviewed the main authors who addressed the issue of strategies implementation and the potential factors that influence this process. In the second phase, there was a qualitative research with ten Petrobras employees that worked in strategic projects related to the pre-salt exploration. It was identified that the main factors that influenced the strategy implementation of the case study were the 'lack of activities prioritization,' 'inadequate or confusing communication', 'existence of organizational silos' and 'unclear strategic objectives'. The culture of using processes, technical knowledge and tools to implement strategies, it was identified during interviews but the existence of organizational silos and lack of activities prioritization between departments were factors that represent significant barriers to implementation of strategies. One of the factors identified in the research field and on the research work of D. Sull, Homkes and C. Sull (2015) but does not appear in the rest of the literature reviewed is that companies fail to kill unsuccessful strategies during their execution with the objective of reallocating resources and efforts. This new fact in strategies implementation research field may represent a new metric to be monitored by national companies for the success of a strategy implementation. |
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Castello Branco, André Bastos VieiraEscolas::EBAPECyrino, Álvaro BrunoWanderley, Sergio Eduardo de Pinho VelhoFerreira, Luís Fernando FilardiVasconcelos, Flávio Carvalho de2017-03-02T18:50:03Z2017-03-02T18:50:03Z2016-12-05CASTELLO BRANCO, André Bastos Vieira. Facilitadores e barreiras existentes na implantação das estratégias: o caso do pré-sal na Petrobras. Dissertação (Mestrado em Gestão Empresarial) - FGV - Fundação Getúlio Vargas, Rio de Janeiro, 2016.http://hdl.handle.net/10438/17988Market is dominated by the books and articles that teach us how to develop a strategy. Very few about how to actually implement one. This is a case study of Petrobras between 2008 and 2013 when the organization had developed strategic initiatives and projects to enable pre-salt exploration. The objective of this case study is to verify during the implementation the main facilitators and barriers that transform strategies into results inside de organization. In the first phase, the research adopted as a reference model the facilitators and barriers identified by D. Sull, Homkes and C. Sull (2015) for strategies implementation. It was also reviewed the main authors who addressed the issue of strategies implementation and the potential factors that influence this process. In the second phase, there was a qualitative research with ten Petrobras employees that worked in strategic projects related to the pre-salt exploration. It was identified that the main factors that influenced the strategy implementation of the case study were the 'lack of activities prioritization,' 'inadequate or confusing communication', 'existence of organizational silos' and 'unclear strategic objectives'. The culture of using processes, technical knowledge and tools to implement strategies, it was identified during interviews but the existence of organizational silos and lack of activities prioritization between departments were factors that represent significant barriers to implementation of strategies. One of the factors identified in the research field and on the research work of D. Sull, Homkes and C. Sull (2015) but does not appear in the rest of the literature reviewed is that companies fail to kill unsuccessful strategies during their execution with the objective of reallocating resources and efforts. This new fact in strategies implementation research field may represent a new metric to be monitored by national companies for the success of a strategy implementation.Predominam no mercado os livros e artigos acadêmicos de estratégia que nos ensinam a formular estratégias. Pouco são aqueles que ensinam a transformar estratégias em ação, em como implementa-las. Esse é um estudo de caso que analisa a Petrobras durante o período de 2008 e 2013 quando a empresa desenvolveu as iniciativas estratégicas para a exploração do pré-sal. É o objetivo desse estudo de caso analisar dentro das estratégias iniciais formuladas pela Petrobras para a exploração e produção do pré-sal, o que facilitou e o que representou barreiras à implantação. Na primeira fase, a pesquisa adotou como modelo referencial os facilitadores e as barreiras identificados por D. Sull, Homkes e C. Sull (2015) no processo de implantação das estratégias. Foi também realizado uma revisão dos principais autores que abordaram o tema de implantação das estratégias e seus fatores potenciais que influenciam esse processo. Na segunda fase, realizou-se uma pesquisa qualitativa com funcionários da Petrobras escolhidos por acessibilidade e envolvidos com projetos estratégicos relacionados ao pré-sal. Concluiu-se que os principais fatores identificados e que influenciaram o processo de implementação das estratégias do estudo de caso foram a 'ausência de priorização de atividades', 'comunicação inadequada ou confusa', 'existência de silos organizacionais' e 'falta de clareza dos objetivos estratégicos'. Apesar da cultura de processos e o conhecimento técnico para implantar as estratégias permeasse a organização, foi identificado nas entrevistas que a existência de silos organizacionais e a ausência da priorização das atividades de forma coordenada entre as gerencias foram fatores que representaram barreiras significativas à implantação das estratégias. Um dos fatores identificados em campo e no trabalho de pesquisa de D. Sull, Homkes e C. Sull (2015) mas que não aparece no restante da revisão bibliográfica, é de que as estratégias que falhavam ao longo da sua execução não eram abortadas, com o objetivo de realocar recursos e esforços. Esse fato novo no âmbito da implementação de estratégias para empresas nacionais pode representar uma nova métrica a ser monitorada para o sucesso das implantações.porImplantação de estratégiasImplementação de estratégiasPré-salPETROBRASFacilitadores e barreirasAdministração de empresasPlanejamento estratégicoPré-salPETROBRASFacilitadores e barreiras existentes na implantação das estratégias: o caso do pré-sal na Petrobrasinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisreponame:Repositório Institucional do FGV (FGV Repositório Digital)instname:Fundação Getulio Vargas (FGV)instacron:FGVinfo:eu-repo/semantics/openAccessTEXTDissertação André Castello Branco.pdf.txtDissertação André Castello Branco.pdf.txtExtracted texttext/plain102913https://repositorio.fgv.br/bitstreams/95cfd07a-5568-4b1b-90b8-813040059319/downloadfdafa2035bcb24d2a982d3883c776c30MD57ORIGINALDissertação André Castello Branco.pdfDissertação André Castello Branco.pdfDissertação 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|
dc.title.por.fl_str_mv |
Facilitadores e barreiras existentes na implantação das estratégias: o caso do pré-sal na Petrobras |
title |
Facilitadores e barreiras existentes na implantação das estratégias: o caso do pré-sal na Petrobras |
spellingShingle |
Facilitadores e barreiras existentes na implantação das estratégias: o caso do pré-sal na Petrobras Castello Branco, André Bastos Vieira Implantação de estratégias Implementação de estratégias Pré-sal PETROBRAS Facilitadores e barreiras Administração de empresas Planejamento estratégico Pré-sal PETROBRAS |
title_short |
Facilitadores e barreiras existentes na implantação das estratégias: o caso do pré-sal na Petrobras |
title_full |
Facilitadores e barreiras existentes na implantação das estratégias: o caso do pré-sal na Petrobras |
title_fullStr |
Facilitadores e barreiras existentes na implantação das estratégias: o caso do pré-sal na Petrobras |
title_full_unstemmed |
Facilitadores e barreiras existentes na implantação das estratégias: o caso do pré-sal na Petrobras |
title_sort |
Facilitadores e barreiras existentes na implantação das estratégias: o caso do pré-sal na Petrobras |
author |
Castello Branco, André Bastos Vieira |
author_facet |
Castello Branco, André Bastos Vieira |
author_role |
author |
dc.contributor.unidadefgv.por.fl_str_mv |
Escolas::EBAPE |
dc.contributor.member.none.fl_str_mv |
Cyrino, Álvaro Bruno Wanderley, Sergio Eduardo de Pinho Velho Ferreira, Luís Fernando Filardi |
dc.contributor.author.fl_str_mv |
Castello Branco, André Bastos Vieira |
dc.contributor.advisor1.fl_str_mv |
Vasconcelos, Flávio Carvalho de |
contributor_str_mv |
Vasconcelos, Flávio Carvalho de |
dc.subject.por.fl_str_mv |
Implantação de estratégias Implementação de estratégias Pré-sal PETROBRAS Facilitadores e barreiras |
topic |
Implantação de estratégias Implementação de estratégias Pré-sal PETROBRAS Facilitadores e barreiras Administração de empresas Planejamento estratégico Pré-sal PETROBRAS |
dc.subject.area.por.fl_str_mv |
Administração de empresas |
dc.subject.bibliodata.por.fl_str_mv |
Planejamento estratégico Pré-sal PETROBRAS |
description |
Market is dominated by the books and articles that teach us how to develop a strategy. Very few about how to actually implement one. This is a case study of Petrobras between 2008 and 2013 when the organization had developed strategic initiatives and projects to enable pre-salt exploration. The objective of this case study is to verify during the implementation the main facilitators and barriers that transform strategies into results inside de organization. In the first phase, the research adopted as a reference model the facilitators and barriers identified by D. Sull, Homkes and C. Sull (2015) for strategies implementation. It was also reviewed the main authors who addressed the issue of strategies implementation and the potential factors that influence this process. In the second phase, there was a qualitative research with ten Petrobras employees that worked in strategic projects related to the pre-salt exploration. It was identified that the main factors that influenced the strategy implementation of the case study were the 'lack of activities prioritization,' 'inadequate or confusing communication', 'existence of organizational silos' and 'unclear strategic objectives'. The culture of using processes, technical knowledge and tools to implement strategies, it was identified during interviews but the existence of organizational silos and lack of activities prioritization between departments were factors that represent significant barriers to implementation of strategies. One of the factors identified in the research field and on the research work of D. Sull, Homkes and C. Sull (2015) but does not appear in the rest of the literature reviewed is that companies fail to kill unsuccessful strategies during their execution with the objective of reallocating resources and efforts. This new fact in strategies implementation research field may represent a new metric to be monitored by national companies for the success of a strategy implementation. |
publishDate |
2016 |
dc.date.issued.fl_str_mv |
2016-12-05 |
dc.date.accessioned.fl_str_mv |
2017-03-02T18:50:03Z |
dc.date.available.fl_str_mv |
2017-03-02T18:50:03Z |
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publishedVersion |
dc.identifier.citation.fl_str_mv |
CASTELLO BRANCO, André Bastos Vieira. Facilitadores e barreiras existentes na implantação das estratégias: o caso do pré-sal na Petrobras. Dissertação (Mestrado em Gestão Empresarial) - FGV - Fundação Getúlio Vargas, Rio de Janeiro, 2016. |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10438/17988 |
identifier_str_mv |
CASTELLO BRANCO, André Bastos Vieira. Facilitadores e barreiras existentes na implantação das estratégias: o caso do pré-sal na Petrobras. Dissertação (Mestrado em Gestão Empresarial) - FGV - Fundação Getúlio Vargas, Rio de Janeiro, 2016. |
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http://hdl.handle.net/10438/17988 |
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por |
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por |
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info:eu-repo/semantics/openAccess |
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openAccess |
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Fundação Getulio Vargas (FGV) |
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FGV |
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FGV |
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Repositório Institucional do FGV (FGV Repositório Digital) |
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Repositório Institucional do FGV (FGV Repositório Digital) |
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Repositório Institucional do FGV (FGV Repositório Digital) - Fundação Getulio Vargas (FGV) |
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