Integração vertical versus horizontal: oportunidades nas cadeias de suprimentos de garrafas PET das indústrias de refrigerantes e águas minerais do Estado do Rio de Janeiro

Detalhes bibliográficos
Autor(a) principal: Freitag, Alberto Eduardo Besser
Data de Publicação: 2002
Tipo de documento: Dissertação
Idioma: por
Título da fonte: Repositório Institucional do FGV (FGV Repositório Digital)
Texto Completo: http://hdl.handle.net/10438/7933
Resumo: The proposed study aims to provide general management and shareholders from mineral water and softdrink companies from the state of Rio de Janeiro, with knowledge about new business opportunities and also support them in the decision making of vertical or horizontal integration in the production supply chain of PET and plastic bottle operations in their plants. The data for the research was collected through bibliography and a questionnaire applied to 28 companies. The study contributes for competitiveness increase from the mineral water and softdrink industry, presenting results based on technological, economic, strategic, social and environmental aspects. The conclusions show that there are many improvement opportunities on the PET and plastic bottle supply chain at mineral water and softdrink industries from Rio de Janeiro state, within a sustainable development concept.
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spelling Freitag, Alberto Eduardo BesserEscolas::EBAPELinhares, AlexandreCarmo, Luiz Carlos Scavarda doOliveira, José Antônio Puppim de2011-04-27T17:42:31Z2011-04-27T17:42:31Z2002-01-01FREITAG, Alberto Eduardo Besser. Integração vertical versus horizontal: oportunidades nas cadeias de suprimentos de garrafas PET das indústrias de refrigerantes e águas minerais do Estado do Rio de Janeiro. Dissertação (Mestrado em Gestão Empresarial) - FGV - Fundação Getúlio Vargas, Rio de Janeiro, 2002.http://hdl.handle.net/10438/7933The proposed study aims to provide general management and shareholders from mineral water and softdrink companies from the state of Rio de Janeiro, with knowledge about new business opportunities and also support them in the decision making of vertical or horizontal integration in the production supply chain of PET and plastic bottle operations in their plants. The data for the research was collected through bibliography and a questionnaire applied to 28 companies. The study contributes for competitiveness increase from the mineral water and softdrink industry, presenting results based on technological, economic, strategic, social and environmental aspects. The conclusions show that there are many improvement opportunities on the PET and plastic bottle supply chain at mineral water and softdrink industries from Rio de Janeiro state, within a sustainable development concept.O objetivo do estudo aqui proposto é municiar os dirigentes e acionistas do segmento industrial de refrigerantes e águas minerais do Estado do Rio de Janeiro, com conhecimentos que possam lhes oferecer novas oportunidades de negócios e auxiliá-los na decisão pela integração horizontal ou vertical na cadeia de suprimentos de embalagens PET e de outros materiais plásticos na área produtiva de suas fábricas. Para tanto, foi realizada uma pesquisa com coleta de dados por meio de bibliografia e questionário aplicado a 28 empresas. O estudo contribui para o aumento da competitividade do segmento, apresentando resultados baseados em aspectos tecnológicos, econômicos, estratégicos, sociais e de meio ambiente. As conclusões mostram que há oportunidades para melhorias na cadeia industrial de embalagens PET e de outros materiais plásticos no segmento de refrigerantes e águas minerais no Estado do Rio de Janeiro, dentro do conceito de desenvolvimento sustentável.porTodo cuidado foi dispensado para respeitar os direitos autorais deste trabalho. Entretanto, caso esta obra aqui depositada seja protegida por direitos autorais externos a esta instituição, contamos com a compreensão do autor e solicitamos que o mesmo faça contato através do Fale Conosco para que possamos tomar as providências cabíveis.info:eu-repo/semantics/openAccessIntegração vertical versus horizontal: oportunidades nas cadeias de suprimentos de garrafas PET das indústrias de refrigerantes e águas minerais do Estado do Rio de Janeiroinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisAdministração de empresasIntegração verticalGarrafas PETEmbalagens - Indústriareponame:Repositório Institucional do FGV (FGV Repositório Digital)instname:Fundação Getulio Vargas (FGV)instacron:FGVORIGINAL000306413.pdf000306413.pdfapplication/pdf6567782https://repositorio.fgv.br/bitstreams/2526c500-8cb8-4b09-81ba-7776788c32ff/downloadb0342950e2edce96cabdcbf3bf415597MD51LICENSElicense.txtlicense.txttext/plain; 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dc.title.por.fl_str_mv Integração vertical versus horizontal: oportunidades nas cadeias de suprimentos de garrafas PET das indústrias de refrigerantes e águas minerais do Estado do Rio de Janeiro
title Integração vertical versus horizontal: oportunidades nas cadeias de suprimentos de garrafas PET das indústrias de refrigerantes e águas minerais do Estado do Rio de Janeiro
spellingShingle Integração vertical versus horizontal: oportunidades nas cadeias de suprimentos de garrafas PET das indústrias de refrigerantes e águas minerais do Estado do Rio de Janeiro
Freitag, Alberto Eduardo Besser
Administração de empresas
Integração vertical
Garrafas PET
Embalagens - Indústria
title_short Integração vertical versus horizontal: oportunidades nas cadeias de suprimentos de garrafas PET das indústrias de refrigerantes e águas minerais do Estado do Rio de Janeiro
title_full Integração vertical versus horizontal: oportunidades nas cadeias de suprimentos de garrafas PET das indústrias de refrigerantes e águas minerais do Estado do Rio de Janeiro
title_fullStr Integração vertical versus horizontal: oportunidades nas cadeias de suprimentos de garrafas PET das indústrias de refrigerantes e águas minerais do Estado do Rio de Janeiro
title_full_unstemmed Integração vertical versus horizontal: oportunidades nas cadeias de suprimentos de garrafas PET das indústrias de refrigerantes e águas minerais do Estado do Rio de Janeiro
title_sort Integração vertical versus horizontal: oportunidades nas cadeias de suprimentos de garrafas PET das indústrias de refrigerantes e águas minerais do Estado do Rio de Janeiro
author Freitag, Alberto Eduardo Besser
author_facet Freitag, Alberto Eduardo Besser
author_role author
dc.contributor.unidadefgv.por.fl_str_mv Escolas::EBAPE
dc.contributor.member.none.fl_str_mv Linhares, Alexandre
Carmo, Luiz Carlos Scavarda do
dc.contributor.author.fl_str_mv Freitag, Alberto Eduardo Besser
dc.contributor.advisor1.fl_str_mv Oliveira, José Antônio Puppim de
contributor_str_mv Oliveira, José Antônio Puppim de
dc.subject.area.por.fl_str_mv Administração de empresas
topic Administração de empresas
Integração vertical
Garrafas PET
Embalagens - Indústria
dc.subject.bibliodata.por.fl_str_mv Integração vertical
Garrafas PET
Embalagens - Indústria
description The proposed study aims to provide general management and shareholders from mineral water and softdrink companies from the state of Rio de Janeiro, with knowledge about new business opportunities and also support them in the decision making of vertical or horizontal integration in the production supply chain of PET and plastic bottle operations in their plants. The data for the research was collected through bibliography and a questionnaire applied to 28 companies. The study contributes for competitiveness increase from the mineral water and softdrink industry, presenting results based on technological, economic, strategic, social and environmental aspects. The conclusions show that there are many improvement opportunities on the PET and plastic bottle supply chain at mineral water and softdrink industries from Rio de Janeiro state, within a sustainable development concept.
publishDate 2002
dc.date.issued.fl_str_mv 2002-01-01
dc.date.accessioned.fl_str_mv 2011-04-27T17:42:31Z
dc.date.available.fl_str_mv 2011-04-27T17:42:31Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.citation.fl_str_mv FREITAG, Alberto Eduardo Besser. Integração vertical versus horizontal: oportunidades nas cadeias de suprimentos de garrafas PET das indústrias de refrigerantes e águas minerais do Estado do Rio de Janeiro. Dissertação (Mestrado em Gestão Empresarial) - FGV - Fundação Getúlio Vargas, Rio de Janeiro, 2002.
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10438/7933
identifier_str_mv FREITAG, Alberto Eduardo Besser. Integração vertical versus horizontal: oportunidades nas cadeias de suprimentos de garrafas PET das indústrias de refrigerantes e águas minerais do Estado do Rio de Janeiro. Dissertação (Mestrado em Gestão Empresarial) - FGV - Fundação Getúlio Vargas, Rio de Janeiro, 2002.
url http://hdl.handle.net/10438/7933
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dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
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