Public and private art funding in Brazil
Autor(a) principal: | |
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Data de Publicação: | 2000 |
Tipo de documento: | Relatório |
Idioma: | eng |
Título da fonte: | Repositório Institucional do FGV (FGV Repositório Digital) |
Texto Completo: | http://hdl.handle.net/10438/3081 |
Resumo: | Tax incentives to fuel corporate sponsorship for the arts have been introduced in many countries, during the 80's and 90's. Brazil is one of them. To better understand symbolic, political and economic interests involved with such support, this article emphasizes both macro and micro perspectives. From a macro perspective, it examines the impact of neoliberalism on the Brazilian society, and also how economic and political life shape a climate appropriate to business sponsorship. From the micro perspective it analyses the pros and cons in the debate involving artists, public and private cultural managers, and other groups. Using Weberian categories, and avoiding naïve enthusiasm toward business in the arts, the article opposes the modern 'neoliberal privatization' of culture to the 'patrimonial privatization', as can historically be seen in the socially restricted, unaccountable and often low effective government performance in the area. |
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Durand, José Carlos GarciaEscolas::EAESP2009-10-27T17:28:51Z2009-10-27T17:28:51Z2000-01-01T00:00:00Z20002000;3http://hdl.handle.net/10438/3081Tax incentives to fuel corporate sponsorship for the arts have been introduced in many countries, during the 80's and 90's. Brazil is one of them. To better understand symbolic, political and economic interests involved with such support, this article emphasizes both macro and micro perspectives. From a macro perspective, it examines the impact of neoliberalism on the Brazilian society, and also how economic and political life shape a climate appropriate to business sponsorship. From the micro perspective it analyses the pros and cons in the debate involving artists, public and private cultural managers, and other groups. Using Weberian categories, and avoiding naïve enthusiasm toward business in the arts, the article opposes the modern 'neoliberal privatization' of culture to the 'patrimonial privatization', as can historically be seen in the socially restricted, unaccountable and often low effective government performance in the area.Este projeto examina a recente experiência (1992-1997) de incentivos fiscais para estimular o patrocínio empresarial à cultura. Uma lei federal ('Lei Rouanet'), e aproximadamente 20 leis, entre estaduais e municipais, estão em vigor atualmente. Elas fornecem um indispensável complemento ao dispêndio governamental em cultura. Constituem uma experiência a ser encorajada e avaliada em seus aspectos quantitativos e qualitativos. Esta pesquisa poderá servir como o primeiro passo para se construir uma ferramenta para acompanhamento dessa política pública, que vem sendo hoje, aliás, adotada em quase todos os países desenvolvidos, em qualquer parte do mundo.engRelatório de pesquisa FGV/EAESP/NPP;n.3Corporate sponsorshipIncentivo fiscalPatrocínio empresarialAdministração de empresasPolítica culturalPublic and private art funding in BrazilParceria público-privado na área culturalinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/reportreponame:Repositório Institucional do FGV (FGV Repositório Digital)instname:Fundação Getulio Vargas (FGV)instacron:FGVinfo:eu-repo/semantics/openAccessORIGINALRel03-2000.pdfapplication/pdf176502https://repositorio.fgv.br/bitstreams/701ae27f-6355-4a84-baf3-e4bcff573370/download0725dbf1516b51211c13838e58e5f5aeMD51TEXTRel03-2000.pdf.txtRel03-2000.pdf.txtExtracted texttext/plain84597https://repositorio.fgv.br/bitstreams/12f05748-5bdd-4dc6-82b4-d30404510d2b/download5084088273073866b822b84f2d8b94c9MD56THUMBNAILRel03-2000.pdf.jpgRel03-2000.pdf.jpgGenerated Thumbnailimage/jpeg3100https://repositorio.fgv.br/bitstreams/d6ef2da4-a563-4d4c-87c0-3db33c1bbf7d/download5e9647126f4cf034f9dae07afcff5e1dMD5710438/30812023-11-09 23:18:27.418open.accessoai:repositorio.fgv.br:10438/3081https://repositorio.fgv.brRepositório InstitucionalPRIhttp://bibliotecadigital.fgv.br/dspace-oai/requestopendoar:39742023-11-09T23:18:27Repositório Institucional do FGV (FGV Repositório Digital) - Fundação Getulio Vargas (FGV)false |
dc.title.eng.fl_str_mv |
Public and private art funding in Brazil |
dc.title.alternative.por.fl_str_mv |
Parceria público-privado na área cultural |
title |
Public and private art funding in Brazil |
spellingShingle |
Public and private art funding in Brazil Durand, José Carlos Garcia Corporate sponsorship Incentivo fiscal Patrocínio empresarial Administração de empresas Política cultural |
title_short |
Public and private art funding in Brazil |
title_full |
Public and private art funding in Brazil |
title_fullStr |
Public and private art funding in Brazil |
title_full_unstemmed |
Public and private art funding in Brazil |
title_sort |
Public and private art funding in Brazil |
author |
Durand, José Carlos Garcia |
author_facet |
Durand, José Carlos Garcia |
author_role |
author |
dc.contributor.unidadefgv.por.fl_str_mv |
Escolas::EAESP |
dc.contributor.author.fl_str_mv |
Durand, José Carlos Garcia |
dc.subject.eng.fl_str_mv |
Corporate sponsorship |
topic |
Corporate sponsorship Incentivo fiscal Patrocínio empresarial Administração de empresas Política cultural |
dc.subject.por.fl_str_mv |
Incentivo fiscal Patrocínio empresarial |
dc.subject.area.por.fl_str_mv |
Administração de empresas |
dc.subject.bibliodata.por.fl_str_mv |
Política cultural |
description |
Tax incentives to fuel corporate sponsorship for the arts have been introduced in many countries, during the 80's and 90's. Brazil is one of them. To better understand symbolic, political and economic interests involved with such support, this article emphasizes both macro and micro perspectives. From a macro perspective, it examines the impact of neoliberalism on the Brazilian society, and also how economic and political life shape a climate appropriate to business sponsorship. From the micro perspective it analyses the pros and cons in the debate involving artists, public and private cultural managers, and other groups. Using Weberian categories, and avoiding naïve enthusiasm toward business in the arts, the article opposes the modern 'neoliberal privatization' of culture to the 'patrimonial privatization', as can historically be seen in the socially restricted, unaccountable and often low effective government performance in the area. |
publishDate |
2000 |
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2000-01-01T00:00:00Z |
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2000 |
dc.date.accessioned.fl_str_mv |
2009-10-27T17:28:51Z |
dc.date.available.fl_str_mv |
2009-10-27T17:28:51Z |
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eng |
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Relatório de pesquisa FGV/EAESP/NPP;n.3 |
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openAccess |
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