Sustainability in the sneakers industry
Autor(a) principal: | |
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Data de Publicação: | 2021 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Institucional do FGV (FGV Repositório Digital) |
Texto Completo: | https://hdl.handle.net/10438/30337 |
Resumo: | Sustainability is a trendy concept. It is used and abused daily by many companies regardless of the industry. However, in the face of rising climate change issues and growing consumer awareness, sustainability has become more than a marketing strategy. It is crucial for the sake of the planet and the people living on it. As a result, it is necessary to comprehend the concept and its implications. The multi-billion dollars industry that is fashion is known for its highly detrimental business model. Unsustainable practices are characteristics of the sector: volumes over quality, overexploitation of natural resources, environmental pollution, unethical labor practices that go against human rights and basic human decency, etc. The increasingly popular sneakers industry is no exception. Lead by business giants such as Nike, Adidas, or Puma, it is the fastest-growing segment of the footwear industry. Today, everyone wears sneakers, men, women, children, etc. In recent years, many questionable practices have been revealed, sparking global scandals and outrage among consumers. And, at the same time, tarnishing the reputation of these historically strong brands. This paper aims at assessing the environmental and social impact of the industry while analyzing the implementation of sustainability. The main objective was to understand the possibility of having a sustainable sneakers industry and to develop a framework of best practices for managers. The link between competitive advantage and sustainability is at the center of this study. The paper also tackles the concept of brand equity as a strength to establish new industry standards. Relying on literature as a conceptual background and on a comparative case study between three brands, the study showed that despite various initiatives from the market leaders and other actors, harmful practices remain the industry standard. Transformative and innovative business models are needed to create a truly sustainable industry. |
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Towa, OcéaneEscolas::EAESPCarvalho, André Pereira deGomes, Marcus Vinícius PeinadoAlves, Mário Aquino2021-04-12T20:24:20Z2021-04-12T20:24:20Z2021-01-15https://hdl.handle.net/10438/30337Sustainability is a trendy concept. It is used and abused daily by many companies regardless of the industry. However, in the face of rising climate change issues and growing consumer awareness, sustainability has become more than a marketing strategy. It is crucial for the sake of the planet and the people living on it. As a result, it is necessary to comprehend the concept and its implications. The multi-billion dollars industry that is fashion is known for its highly detrimental business model. Unsustainable practices are characteristics of the sector: volumes over quality, overexploitation of natural resources, environmental pollution, unethical labor practices that go against human rights and basic human decency, etc. The increasingly popular sneakers industry is no exception. Lead by business giants such as Nike, Adidas, or Puma, it is the fastest-growing segment of the footwear industry. Today, everyone wears sneakers, men, women, children, etc. In recent years, many questionable practices have been revealed, sparking global scandals and outrage among consumers. And, at the same time, tarnishing the reputation of these historically strong brands. This paper aims at assessing the environmental and social impact of the industry while analyzing the implementation of sustainability. The main objective was to understand the possibility of having a sustainable sneakers industry and to develop a framework of best practices for managers. The link between competitive advantage and sustainability is at the center of this study. The paper also tackles the concept of brand equity as a strength to establish new industry standards. Relying on literature as a conceptual background and on a comparative case study between three brands, the study showed that despite various initiatives from the market leaders and other actors, harmful practices remain the industry standard. Transformative and innovative business models are needed to create a truly sustainable industry.A sustentabilidade é um conceito que está em alta. É usada e abusada diariamente por muitas empresas, independente do setor. Entretanto, diante das crescentes questões das mudanças climáticas e da crescente conscientização dos consumidores, a sustentabilidade tornou-se mais do que uma estratégia de marketing. Ela é crucial para o bem do planeta e das pessoas que nele vivem. Como resultado, é necessário compreender o conceito e suas implicações. A indústria multibilionária da moda é conhecida por seu modelo de negócios altamente prejudicial. Práticas insustentáveis são características do setor como: volume sobrepondo qualidade, superexploração dos recursos naturais, poluição ambiental, práticas de trabalho antiéticas que vão contra os direitos humanos e a decência humana básica, etc. A indústria de tênis, cada vez mais popular, não é exceção. Liderada por gigantes empresariais como Nike, Adidas ou Puma, é o segmento da indústria calçadista que mais cresce. Hoje em dia, todos usam tênis. Nos últimos anos, muitas práticas duvidosas foram reveladas, provocando escândalos e ultrajes globais entre os consumidores e ao mesmo tempo, prejudicando a reputação dessas marcas historicamente fortes. Este documento visa avaliar o impacto ambiental e social da indústria enquanto se analisa a implementação da sustentabilidade. O principal objetivo desse estudo foi compreender a possibilidade de ter uma indústria de tênis sustentável e desenvolver uma estrutura de melhores práticas para os gerentes. A ligação entre vantagem competitiva e sustentabilidade está no centro desse estudo. O documento também aborda o conceito de valor da marca como um ponto forte para estabelecer novos padrões da indústria. Baseando-se na literatura como um fundo conceitual e em um estudo de caso comparativo entre três marcas, conclui-se que apesar de várias iniciativas dos líderes de mercado e outros atores, as práticas nocivas continuam sendo o padrão da indústria. Modelos comerciais transformadores e inovadores são necessários para criar uma indústria verdadeiramente sustentável.engSustainabilitySneakers IndustrySustainable Business ModelCompetitive AdvantageSustainable Management PracticesCSRSustentabilidadeIndústria de tênisVantagem competitivaModelo empresarial sustentávelPráticas de gestão sustentávelRSEAdministração de empresasAgroindústria - BrasilAdministração de riscoMercado futuro de mercadoriasPreçosPequenas e médias empresasSustainability in the sneakers industryinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisinfo:eu-repo/semantics/openAccessreponame:Repositório Institucional do FGV (FGV Repositório Digital)instname:Fundação Getulio Vargas (FGV)instacron:FGVTEXTMPGI_THESIS OCEANE TOWA.pdf.txtMPGI_THESIS OCEANE TOWA.pdf.txtExtracted texttext/plain100615https://repositorio.fgv.br/bitstreams/29a577e9-ace9-4f0b-8c6d-8d112f1b9e3b/downloadb4c17a91d67d4ae134f005a6717b521eMD55THUMBNAILMPGI_THESIS OCEANE 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 |
dc.title.eng.fl_str_mv |
Sustainability in the sneakers industry |
title |
Sustainability in the sneakers industry |
spellingShingle |
Sustainability in the sneakers industry Towa, Océane Sustainability Sneakers Industry Sustainable Business Model Competitive Advantage Sustainable Management Practices CSR Sustentabilidade Indústria de tênis Vantagem competitiva Modelo empresarial sustentável Práticas de gestão sustentável RSE Administração de empresas Agroindústria - Brasil Administração de risco Mercado futuro de mercadorias Preços Pequenas e médias empresas |
title_short |
Sustainability in the sneakers industry |
title_full |
Sustainability in the sneakers industry |
title_fullStr |
Sustainability in the sneakers industry |
title_full_unstemmed |
Sustainability in the sneakers industry |
title_sort |
Sustainability in the sneakers industry |
author |
Towa, Océane |
author_facet |
Towa, Océane |
author_role |
author |
dc.contributor.unidadefgv.por.fl_str_mv |
Escolas::EAESP |
dc.contributor.member.none.fl_str_mv |
Carvalho, André Pereira de Gomes, Marcus Vinícius Peinado |
dc.contributor.author.fl_str_mv |
Towa, Océane |
dc.contributor.advisor1.fl_str_mv |
Alves, Mário Aquino |
contributor_str_mv |
Alves, Mário Aquino |
dc.subject.eng.fl_str_mv |
Sustainability Sneakers Industry Sustainable Business Model Competitive Advantage Sustainable Management Practices CSR |
topic |
Sustainability Sneakers Industry Sustainable Business Model Competitive Advantage Sustainable Management Practices CSR Sustentabilidade Indústria de tênis Vantagem competitiva Modelo empresarial sustentável Práticas de gestão sustentável RSE Administração de empresas Agroindústria - Brasil Administração de risco Mercado futuro de mercadorias Preços Pequenas e médias empresas |
dc.subject.por.fl_str_mv |
Sustentabilidade Indústria de tênis Vantagem competitiva Modelo empresarial sustentável Práticas de gestão sustentável RSE |
dc.subject.area.por.fl_str_mv |
Administração de empresas |
dc.subject.bibliodata.por.fl_str_mv |
Agroindústria - Brasil Administração de risco Mercado futuro de mercadorias Preços Pequenas e médias empresas |
description |
Sustainability is a trendy concept. It is used and abused daily by many companies regardless of the industry. However, in the face of rising climate change issues and growing consumer awareness, sustainability has become more than a marketing strategy. It is crucial for the sake of the planet and the people living on it. As a result, it is necessary to comprehend the concept and its implications. The multi-billion dollars industry that is fashion is known for its highly detrimental business model. Unsustainable practices are characteristics of the sector: volumes over quality, overexploitation of natural resources, environmental pollution, unethical labor practices that go against human rights and basic human decency, etc. The increasingly popular sneakers industry is no exception. Lead by business giants such as Nike, Adidas, or Puma, it is the fastest-growing segment of the footwear industry. Today, everyone wears sneakers, men, women, children, etc. In recent years, many questionable practices have been revealed, sparking global scandals and outrage among consumers. And, at the same time, tarnishing the reputation of these historically strong brands. This paper aims at assessing the environmental and social impact of the industry while analyzing the implementation of sustainability. The main objective was to understand the possibility of having a sustainable sneakers industry and to develop a framework of best practices for managers. The link between competitive advantage and sustainability is at the center of this study. The paper also tackles the concept of brand equity as a strength to establish new industry standards. Relying on literature as a conceptual background and on a comparative case study between three brands, the study showed that despite various initiatives from the market leaders and other actors, harmful practices remain the industry standard. Transformative and innovative business models are needed to create a truly sustainable industry. |
publishDate |
2021 |
dc.date.accessioned.fl_str_mv |
2021-04-12T20:24:20Z |
dc.date.available.fl_str_mv |
2021-04-12T20:24:20Z |
dc.date.issued.fl_str_mv |
2021-01-15 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://hdl.handle.net/10438/30337 |
url |
https://hdl.handle.net/10438/30337 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.source.none.fl_str_mv |
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Fundação Getulio Vargas (FGV) |
instacron_str |
FGV |
institution |
FGV |
reponame_str |
Repositório Institucional do FGV (FGV Repositório Digital) |
collection |
Repositório Institucional do FGV (FGV Repositório Digital) |
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bitstream.checksumAlgorithm.fl_str_mv |
MD5 MD5 MD5 MD5 |
repository.name.fl_str_mv |
Repositório Institucional do FGV (FGV Repositório Digital) - Fundação Getulio Vargas (FGV) |
repository.mail.fl_str_mv |
|
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1810023709366288384 |