Omnichannel: a transformação na logística

Detalhes bibliográficos
Autor(a) principal: Menezes, Cristina Rodrigues de
Data de Publicação: 2023
Outros Autores: Chaer, Márcio, Miguel, Priscila Laczynski de Souza
Tipo de documento: Artigo
Idioma: por
Título da fonte: Repositório Institucional do FGV (FGV Repositório Digital)
Texto Completo: https://hdl.handle.net/10438/34790
Resumo: A omnicanalidade é a nova realidade do varejo e, para que ela possa ser efetivamente implementada, é necessário que as organizações se preparem tanto para a transformação digital como para a transformação do ponto de vista físico. O presente artigo discute a necessidade de adaptação das operações físicas do varejo, apresenta estratégias de atendimento de pedidos que podem ser utilizadas e discute possíveis caminhos para a transição das operações de um fluxo físico apenas para uma estratégia totalmente integrada e sincronizada entre diferentes canais.
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spelling Menezes, Cristina Rodrigues deChaer, MárcioMiguel, Priscila Laczynski de SouzaEscolas::EAESP2024-01-30T12:28:57Z2024-01-30T12:28:57Z2023-10-29https://hdl.handle.net/10438/34790A omnicanalidade é a nova realidade do varejo e, para que ela possa ser efetivamente implementada, é necessário que as organizações se preparem tanto para a transformação digital como para a transformação do ponto de vista físico. O presente artigo discute a necessidade de adaptação das operações físicas do varejo, apresenta estratégias de atendimento de pedidos que podem ser utilizadas e discute possíveis caminhos para a transição das operações de um fluxo físico apenas para uma estratégia totalmente integrada e sincronizada entre diferentes canais.porRevista Mundo LogísticaOmnichannelVarejoCanaisAdministração de empresasOmnichannel: a transformação na logísticainfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleinfo:eu-repo/semantics/openAccessreponame:Repositório Institucional do FGV (FGV Repositório Digital)instname:Fundação Getulio Vargas (FGV)instacron:FGVLICENSElicense.txtlicense.txttext/plain; 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dc.title.por.fl_str_mv Omnichannel: a transformação na logística
title Omnichannel: a transformação na logística
spellingShingle Omnichannel: a transformação na logística
Menezes, Cristina Rodrigues de
Omnichannel
Varejo
Canais
Administração de empresas
title_short Omnichannel: a transformação na logística
title_full Omnichannel: a transformação na logística
title_fullStr Omnichannel: a transformação na logística
title_full_unstemmed Omnichannel: a transformação na logística
title_sort Omnichannel: a transformação na logística
author Menezes, Cristina Rodrigues de
author_facet Menezes, Cristina Rodrigues de
Chaer, Márcio
Miguel, Priscila Laczynski de Souza
author_role author
author2 Chaer, Márcio
Miguel, Priscila Laczynski de Souza
author2_role author
author
dc.contributor.unidadefgv.por.fl_str_mv Escolas::EAESP
dc.contributor.author.fl_str_mv Menezes, Cristina Rodrigues de
Chaer, Márcio
Miguel, Priscila Laczynski de Souza
dc.subject.por.fl_str_mv Omnichannel
Varejo
Canais
topic Omnichannel
Varejo
Canais
Administração de empresas
dc.subject.area.por.fl_str_mv Administração de empresas
description A omnicanalidade é a nova realidade do varejo e, para que ela possa ser efetivamente implementada, é necessário que as organizações se preparem tanto para a transformação digital como para a transformação do ponto de vista físico. O presente artigo discute a necessidade de adaptação das operações físicas do varejo, apresenta estratégias de atendimento de pedidos que podem ser utilizadas e discute possíveis caminhos para a transição das operações de um fluxo físico apenas para uma estratégia totalmente integrada e sincronizada entre diferentes canais.
publishDate 2023
dc.date.issued.fl_str_mv 2023-10-29
dc.date.accessioned.fl_str_mv 2024-01-30T12:28:57Z
dc.date.available.fl_str_mv 2024-01-30T12:28:57Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://hdl.handle.net/10438/34790
url https://hdl.handle.net/10438/34790
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dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.publisher.none.fl_str_mv Revista Mundo Logística
publisher.none.fl_str_mv Revista Mundo Logística
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