THE INTERNATIONALIZATION OF JBS AND A DISCUSSION OF PORTER´S DIAMOND

Detalhes bibliográficos
Autor(a) principal: Teixeira, Carlos Honorato
Data de Publicação: 2010
Outros Autores: Carvalho, Daniel Estima de, Feldmann, Paulo Roberto
Tipo de documento: Artigo
Idioma: eng
por
Título da fonte: Future Studies Research Journal: Trends and Strategies
Texto Completo: https://www.revistafuture.org/FSRJ/article/view/48
Resumo: This paper aims to discuss the theories of internationalization and competitiveness, the positioning of a Brazilian company from agribusiness industry, exporting meat and food that has become a major global player in this industry JBS - Friboi. This company has been internationalized very fast in recent years and become a global leader in beef production, the second to the production of chicken meat and third largest producer of pork in the U.S. (JBS, 2010). The case is emblematic of JBS when analyzed under the concept of Porter's diamond applied to Brazil. This company gained scale and competitiveness with the access to natural resources of prodution (condition factor), but now it is necessary for maintenance its leading position, it requires a strategy grounded in innovation beyond just scale and operational excellence).
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spelling THE INTERNATIONALIZATION OF JBS AND A DISCUSSION OF PORTER´S DIAMONDA INTERNACIONALIZAÇÃO DA JBS E UMA DISCUSSÃO SOBRE O DIAMANTE DE PORTER DOI:10.7444/fsrj.v2i1.48This paper aims to discuss the theories of internationalization and competitiveness, the positioning of a Brazilian company from agribusiness industry, exporting meat and food that has become a major global player in this industry JBS - Friboi. This company has been internationalized very fast in recent years and become a global leader in beef production, the second to the production of chicken meat and third largest producer of pork in the U.S. (JBS, 2010). The case is emblematic of JBS when analyzed under the concept of Porter's diamond applied to Brazil. This company gained scale and competitiveness with the access to natural resources of prodution (condition factor), but now it is necessary for maintenance its leading position, it requires a strategy grounded in innovation beyond just scale and operational excellence).Este artigo tem como objetivo discutir à luz das teorias de internacionalização e competitividade, o posicionamento de uma empresa genuinamente brasileira exportadora de carnes e alimentos que se tornou um grande player global nessa indústria a JBS – Friboi que possui hoje 140 unidades de produção no mundo e mais de 120 mil colaboradores. Esta empresa que se internacionalizou de forma muito veloz nos últimos anos, se tornou líder global na produção de carne bovina, segundo maior produtor de carne de frango e terceiro maior produtor de carne suína nos EUA (JBS, 2010). O caso da JBS é emblemático quando analisado sob o conceito do diamante de Porter aplicado ao Brasil. As vantagens advindas dos recursos naturais no Brasil ajudaram a criar o expertise da JBS, e das demais empresas do setor, culminando na sua liderança neste mercado e criando escala para concorrer no exterior. A empresa ganhou escala e competitividade com a vantagem da produção pecuária em recursos naturais (condição de fatores), mas se supõe que para a manutenção da sua posição de liderança é necessária uma estratégia pautada em inovação que transcenda apenas o aumento da escala e excelência operacional.Future Studies Research Journal: Trends and Strategies2010-06-09info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionPeer-reviewed Articleapplication/pdfapplication/pdfhttps://www.revistafuture.org/FSRJ/article/view/4810.24023/FutureJournal/2175-5825/2010.v2i1.48Future Studies Research Journal: Trends and Strategies; Vol. 2 No. 1 (2010): Future Studies Research Journal; 175-194Future Studies Research Journal: Trends and Strategies [FSRJ]; v. 2 n. 1 (2010): Future Studies Research Journal; 175-1942175-5825reponame:Future Studies Research Journal: Trends and Strategiesinstname:Fundação Instituto de Administração (FIA)instacron:FIAengporhttps://www.revistafuture.org/FSRJ/article/view/48/84https://www.revistafuture.org/FSRJ/article/view/48/76Copyright (c) 2010 Future Studies Research Journal: Trends and Strategiesinfo:eu-repo/semantics/openAccessTeixeira, Carlos HonoratoCarvalho, Daniel Estima deFeldmann, Paulo Roberto2018-07-19T15:46:27Zoai:ojs.future.emnuvens.com.br:article/48Revistahttps://www.revistafuture.org/FSRJ/oai2175-58252175-5825opendoar:2018-07-19T15:46:27Future Studies Research Journal: Trends and Strategies - Fundação Instituto de Administração (FIA)false
dc.title.none.fl_str_mv THE INTERNATIONALIZATION OF JBS AND A DISCUSSION OF PORTER´S DIAMOND
A INTERNACIONALIZAÇÃO DA JBS E UMA DISCUSSÃO SOBRE O DIAMANTE DE PORTER DOI:10.7444/fsrj.v2i1.48
title THE INTERNATIONALIZATION OF JBS AND A DISCUSSION OF PORTER´S DIAMOND
spellingShingle THE INTERNATIONALIZATION OF JBS AND A DISCUSSION OF PORTER´S DIAMOND
Teixeira, Carlos Honorato
title_short THE INTERNATIONALIZATION OF JBS AND A DISCUSSION OF PORTER´S DIAMOND
title_full THE INTERNATIONALIZATION OF JBS AND A DISCUSSION OF PORTER´S DIAMOND
title_fullStr THE INTERNATIONALIZATION OF JBS AND A DISCUSSION OF PORTER´S DIAMOND
title_full_unstemmed THE INTERNATIONALIZATION OF JBS AND A DISCUSSION OF PORTER´S DIAMOND
title_sort THE INTERNATIONALIZATION OF JBS AND A DISCUSSION OF PORTER´S DIAMOND
author Teixeira, Carlos Honorato
author_facet Teixeira, Carlos Honorato
Carvalho, Daniel Estima de
Feldmann, Paulo Roberto
author_role author
author2 Carvalho, Daniel Estima de
Feldmann, Paulo Roberto
author2_role author
author
dc.contributor.author.fl_str_mv Teixeira, Carlos Honorato
Carvalho, Daniel Estima de
Feldmann, Paulo Roberto
description This paper aims to discuss the theories of internationalization and competitiveness, the positioning of a Brazilian company from agribusiness industry, exporting meat and food that has become a major global player in this industry JBS - Friboi. This company has been internationalized very fast in recent years and become a global leader in beef production, the second to the production of chicken meat and third largest producer of pork in the U.S. (JBS, 2010). The case is emblematic of JBS when analyzed under the concept of Porter's diamond applied to Brazil. This company gained scale and competitiveness with the access to natural resources of prodution (condition factor), but now it is necessary for maintenance its leading position, it requires a strategy grounded in innovation beyond just scale and operational excellence).
publishDate 2010
dc.date.none.fl_str_mv 2010-06-09
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://www.revistafuture.org/FSRJ/article/view/48
10.24023/FutureJournal/2175-5825/2010.v2i1.48
url https://www.revistafuture.org/FSRJ/article/view/48
identifier_str_mv 10.24023/FutureJournal/2175-5825/2010.v2i1.48
dc.language.iso.fl_str_mv eng
por
language eng
por
dc.relation.none.fl_str_mv https://www.revistafuture.org/FSRJ/article/view/48/84
https://www.revistafuture.org/FSRJ/article/view/48/76
dc.rights.driver.fl_str_mv Copyright (c) 2010 Future Studies Research Journal: Trends and Strategies
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2010 Future Studies Research Journal: Trends and Strategies
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv Future Studies Research Journal: Trends and Strategies
publisher.none.fl_str_mv Future Studies Research Journal: Trends and Strategies
dc.source.none.fl_str_mv Future Studies Research Journal: Trends and Strategies; Vol. 2 No. 1 (2010): Future Studies Research Journal; 175-194
Future Studies Research Journal: Trends and Strategies [FSRJ]; v. 2 n. 1 (2010): Future Studies Research Journal; 175-194
2175-5825
reponame:Future Studies Research Journal: Trends and Strategies
instname:Fundação Instituto de Administração (FIA)
instacron:FIA
instname_str Fundação Instituto de Administração (FIA)
instacron_str FIA
institution FIA
reponame_str Future Studies Research Journal: Trends and Strategies
collection Future Studies Research Journal: Trends and Strategies
repository.name.fl_str_mv Future Studies Research Journal: Trends and Strategies - Fundação Instituto de Administração (FIA)
repository.mail.fl_str_mv
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