Digital Social Medias Impact on the Firms’ Organizational Communication
Autor(a) principal: | |
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Data de Publicação: | 2014 |
Outros Autores: | , , , |
Tipo de documento: | Artigo |
Idioma: | eng por |
Título da fonte: | Future Studies Research Journal: Trends and Strategies |
Texto Completo: | https://www.revistafuture.org/FSRJ/article/view/119 |
Resumo: | This study investigates the impacts caused by the adoption of the so-called digital social media on strategy and on organizational communication processes of Brazilian companies. To this exploratory study´s effect, key organizational communication executives of varied sectors, large-sized companies were interviewed. The 11 in-depth interviews were based on a semi-structured script and processed applying NVivo software. Results revealed the yet incipient adoption of digital social media in organizational communication strategy shaped in the form of a process undergoing evolution thus posing a corporate challenge. The absence of knowledge concerning platform dynamics, of benchmarks and of specialized professionals were mentioned by interviewees as factors that inhibit said adoption. Despite declaring that digital social media is an irreversible phenomenon, executives fear the potential amplification of communication crises, when sprung from web-based blunders. |
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Digital Social Medias Impact on the Firms’ Organizational CommunicationO Impacto das Mídias Sociais Digitais na Comunicação Organizacional das EmpresasOrganizational communication. Social media. Strategy. Online communication. Social networks.This study investigates the impacts caused by the adoption of the so-called digital social media on strategy and on organizational communication processes of Brazilian companies. To this exploratory study´s effect, key organizational communication executives of varied sectors, large-sized companies were interviewed. The 11 in-depth interviews were based on a semi-structured script and processed applying NVivo software. Results revealed the yet incipient adoption of digital social media in organizational communication strategy shaped in the form of a process undergoing evolution thus posing a corporate challenge. The absence of knowledge concerning platform dynamics, of benchmarks and of specialized professionals were mentioned by interviewees as factors that inhibit said adoption. Despite declaring that digital social media is an irreversible phenomenon, executives fear the potential amplification of communication crises, when sprung from web-based blunders. O presente estudo investiga os impactos na Estratégia e nos processos de Comunicação Organizacional das empresas brasileiras provocados pela adoção das chamadas Mídias Sociais Digitais. Para esse estudo exploratório foram entrevistados executivos de Comunicação Organizacional de empresas de grande porte de diversos setores. As onze entrevistas em profundidade tiveram como base um roteiro semi-estruturado e foram processadas por meio da Análise de Conteúdo, com a identificação de categorias, por meio do software NVIVO. Os resultados revelaram a incipiente adoção das Mídias Sociais Digitais na Estratégia de Comunicação Organizacional. Ela se mostra como um processo em evolução e que representa um desafio para as organizações. Como fatores inibidores da adoção foram citados o desconhecimento sobre a dinâmica das plataformas, a ausência de benchmarks e a carência de profissionais especializados. Embora declarem que as Mídias Sociais Digitais são um fenômeno irreversível, os executivos receiam à potencial amplificação de crises de Comunicação decorrentes de possíveis “erros” cometidos na Web.Future Studies Research Journal: Trends and Strategies2014-06-30info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionPeer-reviewed Articleapplication/pdfapplication/pdfhttps://www.revistafuture.org/FSRJ/article/view/11910.24023/FutureJournal/2175-5825/2014.v6i1.119Future Studies Research Journal: Trends and Strategies; Vol. 6 No. 1 (2014): Future Studies Research Journal; 53-82Future Studies Research Journal: Trends and Strategies [FSRJ]; v. 6 n. 1 (2014): Future Studies Research Journal; 53-822175-5825reponame:Future Studies Research Journal: Trends and Strategiesinstname:Fundação Instituto de Administração (FIA)instacron:FIAengporhttps://www.revistafuture.org/FSRJ/article/view/119/256https://www.revistafuture.org/FSRJ/article/view/119/255Copyright (c) 2014 Future Studies Research Journal: Trends and Strategiesinfo:eu-repo/semantics/openAccessRomano, Fernanda MartinsChimenti, PaulaRodrigues, Marco Aurelio de SouzaHupsel Vaz, Luiz FelipeNogueira, Roberto2015-06-16T15:52:37Zoai:ojs.future.emnuvens.com.br:article/119Revistahttps://www.revistafuture.org/FSRJ/oai2175-58252175-5825opendoar:2015-06-16T15:52:37Future Studies Research Journal: Trends and Strategies - Fundação Instituto de Administração (FIA)false |
dc.title.none.fl_str_mv |
Digital Social Medias Impact on the Firms’ Organizational Communication O Impacto das Mídias Sociais Digitais na Comunicação Organizacional das Empresas |
title |
Digital Social Medias Impact on the Firms’ Organizational Communication |
spellingShingle |
Digital Social Medias Impact on the Firms’ Organizational Communication Romano, Fernanda Martins Organizational communication. Social media. Strategy. Online communication. Social networks. |
title_short |
Digital Social Medias Impact on the Firms’ Organizational Communication |
title_full |
Digital Social Medias Impact on the Firms’ Organizational Communication |
title_fullStr |
Digital Social Medias Impact on the Firms’ Organizational Communication |
title_full_unstemmed |
Digital Social Medias Impact on the Firms’ Organizational Communication |
title_sort |
Digital Social Medias Impact on the Firms’ Organizational Communication |
author |
Romano, Fernanda Martins |
author_facet |
Romano, Fernanda Martins Chimenti, Paula Rodrigues, Marco Aurelio de Souza Hupsel Vaz, Luiz Felipe Nogueira, Roberto |
author_role |
author |
author2 |
Chimenti, Paula Rodrigues, Marco Aurelio de Souza Hupsel Vaz, Luiz Felipe Nogueira, Roberto |
author2_role |
author author author author |
dc.contributor.author.fl_str_mv |
Romano, Fernanda Martins Chimenti, Paula Rodrigues, Marco Aurelio de Souza Hupsel Vaz, Luiz Felipe Nogueira, Roberto |
dc.subject.por.fl_str_mv |
Organizational communication. Social media. Strategy. Online communication. Social networks. |
topic |
Organizational communication. Social media. Strategy. Online communication. Social networks. |
description |
This study investigates the impacts caused by the adoption of the so-called digital social media on strategy and on organizational communication processes of Brazilian companies. To this exploratory study´s effect, key organizational communication executives of varied sectors, large-sized companies were interviewed. The 11 in-depth interviews were based on a semi-structured script and processed applying NVivo software. Results revealed the yet incipient adoption of digital social media in organizational communication strategy shaped in the form of a process undergoing evolution thus posing a corporate challenge. The absence of knowledge concerning platform dynamics, of benchmarks and of specialized professionals were mentioned by interviewees as factors that inhibit said adoption. Despite declaring that digital social media is an irreversible phenomenon, executives fear the potential amplification of communication crises, when sprung from web-based blunders. |
publishDate |
2014 |
dc.date.none.fl_str_mv |
2014-06-30 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://www.revistafuture.org/FSRJ/article/view/119 10.24023/FutureJournal/2175-5825/2014.v6i1.119 |
url |
https://www.revistafuture.org/FSRJ/article/view/119 |
identifier_str_mv |
10.24023/FutureJournal/2175-5825/2014.v6i1.119 |
dc.language.iso.fl_str_mv |
eng por |
language |
eng por |
dc.relation.none.fl_str_mv |
https://www.revistafuture.org/FSRJ/article/view/119/256 https://www.revistafuture.org/FSRJ/article/view/119/255 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2014 Future Studies Research Journal: Trends and Strategies info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2014 Future Studies Research Journal: Trends and Strategies |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf application/pdf |
dc.publisher.none.fl_str_mv |
Future Studies Research Journal: Trends and Strategies |
publisher.none.fl_str_mv |
Future Studies Research Journal: Trends and Strategies |
dc.source.none.fl_str_mv |
Future Studies Research Journal: Trends and Strategies; Vol. 6 No. 1 (2014): Future Studies Research Journal; 53-82 Future Studies Research Journal: Trends and Strategies [FSRJ]; v. 6 n. 1 (2014): Future Studies Research Journal; 53-82 2175-5825 reponame:Future Studies Research Journal: Trends and Strategies instname:Fundação Instituto de Administração (FIA) instacron:FIA |
instname_str |
Fundação Instituto de Administração (FIA) |
instacron_str |
FIA |
institution |
FIA |
reponame_str |
Future Studies Research Journal: Trends and Strategies |
collection |
Future Studies Research Journal: Trends and Strategies |
repository.name.fl_str_mv |
Future Studies Research Journal: Trends and Strategies - Fundação Instituto de Administração (FIA) |
repository.mail.fl_str_mv |
|
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1798045835386159104 |