STRATEGIC ENTREPRENEURSHIP: A CASE IN THE BRAZILIAN AUTOMOBILE INDUSTRY

Detalhes bibliográficos
Autor(a) principal: Lima, Afonso Carneiro
Data de Publicação: 2009
Outros Autores: Polo, Edison Fernandes, Matos, Fátima Regina Ney
Tipo de documento: Artigo
Idioma: eng
por
Título da fonte: Future Studies Research Journal: Trends and Strategies
Texto Completo: https://www.revistafuture.org/FSRJ/article/view/38
Resumo: This work addresses an entrepreneurial phenomenon of strategic administration within the automobile industry: the creation of the automaker Troller Veículos Especiais (TVE). The case study at hand is justified by the positioning of this company around two market niches and its relative success in an industry characterized by few and powerful players. Our aim was to analyze the entrepreneurial and strategic process of discovering opportunity, the analysis used for internal and external factors, and the adoption of its strategic positioning in exploring two automobile market niches: in the B2B market, vehicles adapted to specific operational functions; and in the B2C, off-road vehicles with a strong appeal to consumers’ life styles. This case study allowed us to visualize the challenging path of a genuinely Brazilian small company in a sector dominated by large multinational groups, besides demonstrating decision-related dilemmas and aspects related to managerial creativity.Key-words: Automobile industry. Case study. Strategic entrepreneurship. Discovery theory. Strategic positioning.
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spelling STRATEGIC ENTREPRENEURSHIP: A CASE IN THE BRAZILIAN AUTOMOBILE INDUSTRYEMREENDEDORISMO ESTRATÉGICO: UM ESTUDO DE CASO NA INDÚSTRIA AUTOMOBILÍSTICA DOI:10.7444/fsrj.v1i2.38This work addresses an entrepreneurial phenomenon of strategic administration within the automobile industry: the creation of the automaker Troller Veículos Especiais (TVE). The case study at hand is justified by the positioning of this company around two market niches and its relative success in an industry characterized by few and powerful players. Our aim was to analyze the entrepreneurial and strategic process of discovering opportunity, the analysis used for internal and external factors, and the adoption of its strategic positioning in exploring two automobile market niches: in the B2B market, vehicles adapted to specific operational functions; and in the B2C, off-road vehicles with a strong appeal to consumers’ life styles. This case study allowed us to visualize the challenging path of a genuinely Brazilian small company in a sector dominated by large multinational groups, besides demonstrating decision-related dilemmas and aspects related to managerial creativity.Key-words: Automobile industry. Case study. Strategic entrepreneurship. Discovery theory. Strategic positioning.Este trabalho trata de um fenômeno empreendedor sob a ótica da administração estratégica na indústria automobilística: a criação da montadora Troller Veículos Especiais (TVE). O estudo de caso em questão tem como justificativa o posicionamento dessa empresa em torno de dois nichos de mercado e seu relativo êxito numa indústria caracterizada por poucos e poderosos players. O objetivo foi investigar o processo empreendedor e estratégico de descoberta de oportunidade, a análise de fatores internos e externos empregada, e a adoção de seu posicionamento estratégico na exploração de dois nichos no mercado de veículos automotores: no mercado B2B, em torno de veículos adaptados a funções operacionais específicas; e no mercado B2C, em torno de veículos jipe com forte apelo ao estilo de vida do consumidor. Este estudo de caso permitiu visualizar a trajetória desafiadora de uma pequena empresa genuinamente brasileira em um setor dominado por grandes grupos multinacionais, além de evidenciar dilemas decisórios específicos e aspectos relativos à criatividade gerencial.Palavras-chave: Indústria automobilística. Estudo de caso. Empreendedorismo estratégico. Discovery theory. Posicionamento estratégico.Future Studies Research Journal: Trends and Strategies2009-12-19info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionPeer-reviewed Articleapplication/pdfapplication/pdfhttps://www.revistafuture.org/FSRJ/article/view/3810.24023/FutureJournal/2175-5825/2009.v1i2.38Future Studies Research Journal: Trends and Strategies; Vol. 1 No. 2 (2009): Future Studies Research Journal; 142-163Future Studies Research Journal: Trends and Strategies [FSRJ]; v. 1 n. 2 (2009): Future Studies Research Journal; 142-1632175-5825reponame:Future Studies Research Journal: Trends and Strategiesinstname:Fundação Instituto de Administração (FIA)instacron:FIAengporhttps://www.revistafuture.org/FSRJ/article/view/38/52https://www.revistafuture.org/FSRJ/article/view/38/61Copyright (c) 2010 Future Studies Research Journal: Trends and Strategiesinfo:eu-repo/semantics/openAccessLima, Afonso CarneiroPolo, Edison FernandesMatos, Fátima Regina Ney2018-07-19T15:46:50Zoai:ojs.future.emnuvens.com.br:article/38Revistahttps://www.revistafuture.org/FSRJ/oai2175-58252175-5825opendoar:2018-07-19T15:46:50Future Studies Research Journal: Trends and Strategies - Fundação Instituto de Administração (FIA)false
dc.title.none.fl_str_mv STRATEGIC ENTREPRENEURSHIP: A CASE IN THE BRAZILIAN AUTOMOBILE INDUSTRY
EMREENDEDORISMO ESTRATÉGICO: UM ESTUDO DE CASO NA INDÚSTRIA AUTOMOBILÍSTICA DOI:10.7444/fsrj.v1i2.38
title STRATEGIC ENTREPRENEURSHIP: A CASE IN THE BRAZILIAN AUTOMOBILE INDUSTRY
spellingShingle STRATEGIC ENTREPRENEURSHIP: A CASE IN THE BRAZILIAN AUTOMOBILE INDUSTRY
Lima, Afonso Carneiro
title_short STRATEGIC ENTREPRENEURSHIP: A CASE IN THE BRAZILIAN AUTOMOBILE INDUSTRY
title_full STRATEGIC ENTREPRENEURSHIP: A CASE IN THE BRAZILIAN AUTOMOBILE INDUSTRY
title_fullStr STRATEGIC ENTREPRENEURSHIP: A CASE IN THE BRAZILIAN AUTOMOBILE INDUSTRY
title_full_unstemmed STRATEGIC ENTREPRENEURSHIP: A CASE IN THE BRAZILIAN AUTOMOBILE INDUSTRY
title_sort STRATEGIC ENTREPRENEURSHIP: A CASE IN THE BRAZILIAN AUTOMOBILE INDUSTRY
author Lima, Afonso Carneiro
author_facet Lima, Afonso Carneiro
Polo, Edison Fernandes
Matos, Fátima Regina Ney
author_role author
author2 Polo, Edison Fernandes
Matos, Fátima Regina Ney
author2_role author
author
dc.contributor.author.fl_str_mv Lima, Afonso Carneiro
Polo, Edison Fernandes
Matos, Fátima Regina Ney
description This work addresses an entrepreneurial phenomenon of strategic administration within the automobile industry: the creation of the automaker Troller Veículos Especiais (TVE). The case study at hand is justified by the positioning of this company around two market niches and its relative success in an industry characterized by few and powerful players. Our aim was to analyze the entrepreneurial and strategic process of discovering opportunity, the analysis used for internal and external factors, and the adoption of its strategic positioning in exploring two automobile market niches: in the B2B market, vehicles adapted to specific operational functions; and in the B2C, off-road vehicles with a strong appeal to consumers’ life styles. This case study allowed us to visualize the challenging path of a genuinely Brazilian small company in a sector dominated by large multinational groups, besides demonstrating decision-related dilemmas and aspects related to managerial creativity.Key-words: Automobile industry. Case study. Strategic entrepreneurship. Discovery theory. Strategic positioning.
publishDate 2009
dc.date.none.fl_str_mv 2009-12-19
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://www.revistafuture.org/FSRJ/article/view/38
10.24023/FutureJournal/2175-5825/2009.v1i2.38
url https://www.revistafuture.org/FSRJ/article/view/38
identifier_str_mv 10.24023/FutureJournal/2175-5825/2009.v1i2.38
dc.language.iso.fl_str_mv eng
por
language eng
por
dc.relation.none.fl_str_mv https://www.revistafuture.org/FSRJ/article/view/38/52
https://www.revistafuture.org/FSRJ/article/view/38/61
dc.rights.driver.fl_str_mv Copyright (c) 2010 Future Studies Research Journal: Trends and Strategies
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2010 Future Studies Research Journal: Trends and Strategies
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv Future Studies Research Journal: Trends and Strategies
publisher.none.fl_str_mv Future Studies Research Journal: Trends and Strategies
dc.source.none.fl_str_mv Future Studies Research Journal: Trends and Strategies; Vol. 1 No. 2 (2009): Future Studies Research Journal; 142-163
Future Studies Research Journal: Trends and Strategies [FSRJ]; v. 1 n. 2 (2009): Future Studies Research Journal; 142-163
2175-5825
reponame:Future Studies Research Journal: Trends and Strategies
instname:Fundação Instituto de Administração (FIA)
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instname_str Fundação Instituto de Administração (FIA)
instacron_str FIA
institution FIA
reponame_str Future Studies Research Journal: Trends and Strategies
collection Future Studies Research Journal: Trends and Strategies
repository.name.fl_str_mv Future Studies Research Journal: Trends and Strategies - Fundação Instituto de Administração (FIA)
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