Collaboration for Technological Innovation: Choices and Decisions that Make Partnerships Excel

• Autor(a) principal: Tuccori, Sonia Regina Mangiavacchi
• Data de Publicação: 2014
• Outros Autores: Luppi Júnior, Eduardo, Carvalho, Ruy de Quadros, Santos, Glicia Vieira dos
• Tipo de documento: Artigo
• Idioma: eng; por
• Título da fonte: Future Studies Research Journal: Trends and Strategies
• Texto Completo: https://www.revistafuture.org/FSRJ/article/view/155
• topic: Colaboração tecnológica. Redes de inovação. Gestão de parcerias. Estratégia e estrutura. Governança

The purpose of this paper is to understand the relationship between strategies and collaborative organizational arrangements and the defining of their position within the corporate power structure. The strategic approach employed herein is that of case studies so as to comprehend the peculiarities and the value proposition of the management model of innovation networks at a Brazilian company that operates in the personal hygiene, perfumery and cosmetics segment. To excel within an environment marked by increased global competition, companies have to develop and learn with an innovative work structure and culture. This derives from the rapid shortening of product life cycles which drives the need to innovate at more frequent intervals and to develop technologies, processes, products and/or services more efficiently. Furthermore, given increased product, technologies and processes complexity, attention is drawn to the expansion of costs and risks to innovate to the extent of enhancing uncertainties and pressure on R&D+i (Research, Development and Innovation) budgets. Meanwhile, the need for interdisciplinarity by means of cooperation likewise comes to light.