Technological monitoring radar: a weak signals interpretation tool for the identification of strategic surprises
Autor(a) principal: | |
---|---|
Data de Publicação: | 2011 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | eng por |
Título da fonte: | Future Studies Research Journal: Trends and Strategies |
Texto Completo: | https://www.revistafuture.org/FSRJ/article/view/67 |
Resumo: | In the current competitive scenario, marked by rapid and constant changes, it is vital that companies actively monitor the business environment, in search of signs which might anticipate changes. This study poses to propose and discuss a tool called Technological Monitoring Radar, which endeavours to address the following query: “How can a company systematically monitor the environment and capture signs that anticipate opportunities and threats concerning a particular technology?”. The literature review covers Competitive Intelligence, Technological Intelligence, Environmental Analysis and Anticipative Monitoring. Based on the critical analysis of the literature, a tool called Technological Monitoring Radar is proposed comprising five environments to be monitored (political, economical, technological, social and competition) each of which with key topics for analysis. To exemplify the use of the tool, it is applied to the smartphone segment in an exclusively reflexive manner, and without the participation of a specific company. One of the suggestions for future research is precisely the application of the proposed methodology in an actual company. Despite the limitation of this being a theoretical study, the example demonstrated the tool´s applicability. The radar prove to be very useful for a company that needs to monitor the environment in search of signs of change. This study´s main contribution is to relate different fields of study (technological intelligence, environmental analysis and anticipative monitoring) and different approaches to provide a practical tool that allows a manager to identify and better visualize opportunities and threats, thus avoiding strategic surprises in the technological arena.Key words: Technological monitoring. Technological intelligence. Competitive intelligence. Weak signals. |
id |
FIA-1_dda310649fb6b9794a005229c314cd86 |
---|---|
oai_identifier_str |
oai:ojs.future.emnuvens.com.br:article/67 |
network_acronym_str |
FIA-1 |
network_name_str |
Future Studies Research Journal: Trends and Strategies |
repository_id_str |
|
spelling |
Technological monitoring radar: a weak signals interpretation tool for the identification of strategic surprisesRADAR DE MONITORAMENTO TECNOLÓGICO: UMA FERRAMENTA DE INTERPRETAÇÃO DE SINAIS FRACOS PARA IDENTIFICAÇÃO DE SURPRESAS ESTRATÉGICAS DOI:10.7444/fsrj.v3i1.67In the current competitive scenario, marked by rapid and constant changes, it is vital that companies actively monitor the business environment, in search of signs which might anticipate changes. This study poses to propose and discuss a tool called Technological Monitoring Radar, which endeavours to address the following query: “How can a company systematically monitor the environment and capture signs that anticipate opportunities and threats concerning a particular technology?”. The literature review covers Competitive Intelligence, Technological Intelligence, Environmental Analysis and Anticipative Monitoring. Based on the critical analysis of the literature, a tool called Technological Monitoring Radar is proposed comprising five environments to be monitored (political, economical, technological, social and competition) each of which with key topics for analysis. To exemplify the use of the tool, it is applied to the smartphone segment in an exclusively reflexive manner, and without the participation of a specific company. One of the suggestions for future research is precisely the application of the proposed methodology in an actual company. Despite the limitation of this being a theoretical study, the example demonstrated the tool´s applicability. The radar prove to be very useful for a company that needs to monitor the environment in search of signs of change. This study´s main contribution is to relate different fields of study (technological intelligence, environmental analysis and anticipative monitoring) and different approaches to provide a practical tool that allows a manager to identify and better visualize opportunities and threats, thus avoiding strategic surprises in the technological arena.Key words: Technological monitoring. Technological intelligence. Competitive intelligence. Weak signals.No atual cenário competitivo, marcado por mudanças constantes e rápidas, é fundamental que as empresas monitorem ativamente o ambiente de negócios, em busca de sinais que antecipem as mudanças. Este estudo tem como objetivo propor e discutir uma ferramenta denominada Radar de Monitoramento Tecnológico, que busca resolver o seguinte problema: “Como uma empresa pode sistematicamente monitorar o ambiente e captar indícios que antecipem oportunidades e ameaças para uma determinada tecnologia?”. A revisão bibliográfica abrange os temas Inteligência Competitiva, Inteligência Tecnológica, Análise Ambiental e Monitoramento Antecipativo. Com base na análise crítica da literatura, é proposta uma ferramenta denominada Radar de Monitoramento Tecnológico que compreende 5 ambientes a serem monitorados (político, econômico, tecnológico, social e concorrencial) cada qual com tópicos chave a serem analisados. Para exemplificar o uso da ferramenta, é realizada sua aplicação para o segmento de telefones inteligentes (smartphones), de forma apenas reflexiva e sem participação de uma empresa específica. Uma das sugestões de pesquisas futuras é justamente a aplicação da metodologia proposta em uma empresa real. Mesmo com a limitação de ser um estudo teórico, o exemplo permitiu verificar a aplicabilidade da ferramenta. O radar mostrou-se bastante útil para uma empresa que precise monitorar o ambiente em busca de sinais de mudança. A principal contribuição deste estudo é relacionar diferentes correntes de estudo (inteligência tecnológica, análise ambiental e monitoramento antecipativo) e diferentes abordagens para apresentar uma ferramenta de caráter prático que permita a um gestor a identificação e uma melhor visualização das oportunidades e ameaças, evitando assim as surpresas estratégicas no campo tecnológico.Palavras-Chave: Monitoramento tecnológico. Inteligência tecnológica. Inteligência competitiva. Sinais fracos.Future Studies Research Journal: Trends and Strategies2011-06-10info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionPeer-reviewed Articleapplication/pdfapplication/pdfhttps://www.revistafuture.org/FSRJ/article/view/6710.24023/FutureJournal/2175-5825/2011.v3i1.67Future Studies Research Journal: Trends and Strategies; Vol. 3 No. 1 (2011): Future Studies Research Journal; 84-110Future Studies Research Journal: Trends and Strategies [FSRJ]; v. 3 n. 1 (2011): Future Studies Research Journal; 84-1102175-5825reponame:Future Studies Research Journal: Trends and Strategiesinstname:Fundação Instituto de Administração (FIA)instacron:FIAengporhttps://www.revistafuture.org/FSRJ/article/view/67/121https://www.revistafuture.org/FSRJ/article/view/67/122Copyright (c) 2011 Future Studies Research Journal: Trends and Strategiesinfo:eu-repo/semantics/openAccessOzaki, AdaltonDel Rey, AlexandreAlmeida, Fernando Carvalho de2018-07-19T15:45:41Zoai:ojs.future.emnuvens.com.br:article/67Revistahttps://www.revistafuture.org/FSRJ/oai2175-58252175-5825opendoar:2018-07-19T15:45:41Future Studies Research Journal: Trends and Strategies - Fundação Instituto de Administração (FIA)false |
dc.title.none.fl_str_mv |
Technological monitoring radar: a weak signals interpretation tool for the identification of strategic surprises RADAR DE MONITORAMENTO TECNOLÓGICO: UMA FERRAMENTA DE INTERPRETAÇÃO DE SINAIS FRACOS PARA IDENTIFICAÇÃO DE SURPRESAS ESTRATÉGICAS DOI:10.7444/fsrj.v3i1.67 |
title |
Technological monitoring radar: a weak signals interpretation tool for the identification of strategic surprises |
spellingShingle |
Technological monitoring radar: a weak signals interpretation tool for the identification of strategic surprises Ozaki, Adalton |
title_short |
Technological monitoring radar: a weak signals interpretation tool for the identification of strategic surprises |
title_full |
Technological monitoring radar: a weak signals interpretation tool for the identification of strategic surprises |
title_fullStr |
Technological monitoring radar: a weak signals interpretation tool for the identification of strategic surprises |
title_full_unstemmed |
Technological monitoring radar: a weak signals interpretation tool for the identification of strategic surprises |
title_sort |
Technological monitoring radar: a weak signals interpretation tool for the identification of strategic surprises |
author |
Ozaki, Adalton |
author_facet |
Ozaki, Adalton Del Rey, Alexandre Almeida, Fernando Carvalho de |
author_role |
author |
author2 |
Del Rey, Alexandre Almeida, Fernando Carvalho de |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Ozaki, Adalton Del Rey, Alexandre Almeida, Fernando Carvalho de |
description |
In the current competitive scenario, marked by rapid and constant changes, it is vital that companies actively monitor the business environment, in search of signs which might anticipate changes. This study poses to propose and discuss a tool called Technological Monitoring Radar, which endeavours to address the following query: “How can a company systematically monitor the environment and capture signs that anticipate opportunities and threats concerning a particular technology?”. The literature review covers Competitive Intelligence, Technological Intelligence, Environmental Analysis and Anticipative Monitoring. Based on the critical analysis of the literature, a tool called Technological Monitoring Radar is proposed comprising five environments to be monitored (political, economical, technological, social and competition) each of which with key topics for analysis. To exemplify the use of the tool, it is applied to the smartphone segment in an exclusively reflexive manner, and without the participation of a specific company. One of the suggestions for future research is precisely the application of the proposed methodology in an actual company. Despite the limitation of this being a theoretical study, the example demonstrated the tool´s applicability. The radar prove to be very useful for a company that needs to monitor the environment in search of signs of change. This study´s main contribution is to relate different fields of study (technological intelligence, environmental analysis and anticipative monitoring) and different approaches to provide a practical tool that allows a manager to identify and better visualize opportunities and threats, thus avoiding strategic surprises in the technological arena.Key words: Technological monitoring. Technological intelligence. Competitive intelligence. Weak signals. |
publishDate |
2011 |
dc.date.none.fl_str_mv |
2011-06-10 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://www.revistafuture.org/FSRJ/article/view/67 10.24023/FutureJournal/2175-5825/2011.v3i1.67 |
url |
https://www.revistafuture.org/FSRJ/article/view/67 |
identifier_str_mv |
10.24023/FutureJournal/2175-5825/2011.v3i1.67 |
dc.language.iso.fl_str_mv |
eng por |
language |
eng por |
dc.relation.none.fl_str_mv |
https://www.revistafuture.org/FSRJ/article/view/67/121 https://www.revistafuture.org/FSRJ/article/view/67/122 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2011 Future Studies Research Journal: Trends and Strategies info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2011 Future Studies Research Journal: Trends and Strategies |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf application/pdf |
dc.publisher.none.fl_str_mv |
Future Studies Research Journal: Trends and Strategies |
publisher.none.fl_str_mv |
Future Studies Research Journal: Trends and Strategies |
dc.source.none.fl_str_mv |
Future Studies Research Journal: Trends and Strategies; Vol. 3 No. 1 (2011): Future Studies Research Journal; 84-110 Future Studies Research Journal: Trends and Strategies [FSRJ]; v. 3 n. 1 (2011): Future Studies Research Journal; 84-110 2175-5825 reponame:Future Studies Research Journal: Trends and Strategies instname:Fundação Instituto de Administração (FIA) instacron:FIA |
instname_str |
Fundação Instituto de Administração (FIA) |
instacron_str |
FIA |
institution |
FIA |
reponame_str |
Future Studies Research Journal: Trends and Strategies |
collection |
Future Studies Research Journal: Trends and Strategies |
repository.name.fl_str_mv |
Future Studies Research Journal: Trends and Strategies - Fundação Instituto de Administração (FIA) |
repository.mail.fl_str_mv |
|
_version_ |
1798045834930028544 |