Foresight scenarios in brazil for telecom b2b segment in 2050

Detalhes bibliográficos
Autor(a) principal: Correia, Leonardo Fernandes Coutinho
Data de Publicação: 2023
Outros Autores: Sarfati, Gilberto
Tipo de documento: Artigo
Idioma: por
Título da fonte: Future Studies Research Journal: Trends and Strategies
Texto Completo: https://www.revistafuture.org/FSRJ/article/view/714
Resumo: Purpose: Present a prospective scenario approach for the next 30 years in the B2B segment for telecom operators in Brazil. Theoretical framework: The research was carried out using a semi-structured quantitative approach supported by the Delphi method and using the construction of prospective Schwartz scenarios (GBN), being carried out with specialists and managers from the Telecom segment for B2B. Design/methodology/approach: It was found that the use of the prospective scenario methodology can be a tool for strategic planning, applicable in the face of uncertain conditions in the long term. Findings: Through the methodology of prospective scenarios, the construction of four future scenarios was developed: 1) Democracy of Info-Innovation, 2) Resistance of Special-Locals, 3) Big Telco-Tech Evolution, 4) Great Expansionists. Research, Practical & Social implications : The contribution of this article is in the delivery of a practical exercise that demonstrated how prospective scenarios can be used as a guide for the leadership of companies in strategic positions and also as a guide for long-term actions, for all participants of this company. Originality/value : The carriers in Brazil are currently facing an environment of several variables and complexities brought about mainly by competition from new IT entrants, regional operators, new emerging technologies and the Digital Transformation movement. This article presented a viable exercise to support long-term strategic planning, through prospective scenarios, in such a way as to provide subsidies to support today's decisions
id FIA-1_ee795839d54391b39665a95bdbf2af00
oai_identifier_str oai:ojs.future.emnuvens.com.br:article/714
network_acronym_str FIA-1
network_name_str Future Studies Research Journal: Trends and Strategies
repository_id_str
spelling Foresight scenarios in brazil for telecom b2b segment in 2050Cenários prospectivos no brasil para telecom no segmento b2b em 2050strategic planningindustrial marketingforesight scenariostelecommunicationsdigital transformationplanejamento estratégicomarketing industrialcenários prospectivostelecomunicaçõestransformação digitalPurpose: Present a prospective scenario approach for the next 30 years in the B2B segment for telecom operators in Brazil. Theoretical framework: The research was carried out using a semi-structured quantitative approach supported by the Delphi method and using the construction of prospective Schwartz scenarios (GBN), being carried out with specialists and managers from the Telecom segment for B2B. Design/methodology/approach: It was found that the use of the prospective scenario methodology can be a tool for strategic planning, applicable in the face of uncertain conditions in the long term. Findings: Through the methodology of prospective scenarios, the construction of four future scenarios was developed: 1) Democracy of Info-Innovation, 2) Resistance of Special-Locals, 3) Big Telco-Tech Evolution, 4) Great Expansionists. Research, Practical & Social implications : The contribution of this article is in the delivery of a practical exercise that demonstrated how prospective scenarios can be used as a guide for the leadership of companies in strategic positions and also as a guide for long-term actions, for all participants of this company. Originality/value : The carriers in Brazil are currently facing an environment of several variables and complexities brought about mainly by competition from new IT entrants, regional operators, new emerging technologies and the Digital Transformation movement. This article presented a viable exercise to support long-term strategic planning, through prospective scenarios, in such a way as to provide subsidies to support today's decisionsObjetivo:  Apresentar uma abordagem de cenários prospectivos para os próximos 30 anos no segmento B2B para as operadoras de telecomunicações no Brasil. Método: A pesquisa foi realizada pela abordagem quantitativa semiestruturadas suportadas pelo método Delphi e uso da construção de cenários prospectivos de Schwartz (GBN), sendo realizada com especialistas e gestores do setor segmento de Telecom para B2B. Originalidade/Relevância: As grandes operadoras de telecom no Brasil, estão atualmente diante de um ambiente de diversas variáveis e complexidades trazidas principalmente por concorrências por novos entrantes de TI, operadoras regionais, novas tecnologias emergentes e o movimento de Transformação Digital. O presente artigo apresentou um exercício viável para apoiar no planejamento estratégico de longo prazo, através de cenários prospectivos, de tal maneira a fornecer subsídios para apoio as decisões de hoje. Resultados: Através da metodologia de cenários prospectivos se desenvolveu a construção de quatro cenários futuros: 1) Democracia da Info-Inovação, 2) Resistência dos Locais-Especiais, 3) Evolução Big Telco-Tech, 4) Grandes Expansionistas. Contribuições teóricas/metodológicas: Verificou-se que o uso da metodologia de cenários prospectivos pode ser uma ferramenta para o planejamento estratégico, aplicável diante de condições incertas no horizonte de longo prazo. Contribuições sociais / para a gestão: A contribuição desse artigo está na entrega de um exercício prático que demostrou como os cenários prospectivos podem ser utilizados como um direcionador para as lideranças das empresas em posições estratégicas e ainda como um guia de ações de longo prazo, para todos os participantes dessa empresa.  Future Studies Research Journal: Trends and Strategies2023-02-23info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionPeer-reviewed Articleapplication/pdfhttps://www.revistafuture.org/FSRJ/article/view/71410.24023/FutureJournal/2175-5825/2023.v15i1.714Future Studies Research Journal: Trends and Strategies; Vol. 15 No. 1 (2023): Janeiro - Dezembro; e0714Future Studies Research Journal: Trends and Strategies [FSRJ]; v. 15 n. 1 (2023): Janeiro - Dezembro; e07142175-5825reponame:Future Studies Research Journal: Trends and Strategiesinstname:Fundação Instituto de Administração (FIA)instacron:FIAporhttps://www.revistafuture.org/FSRJ/article/view/714/524Copyright (c) 2023 Leonardo Fernandes Coutinho Correia, Gilberto Sarfatihttps://creativecommons.org/licenses/by-nc/4.0info:eu-repo/semantics/openAccessCorreia, Leonardo Fernandes CoutinhoSarfati, Gilberto2023-08-15T19:54:05Zoai:ojs.future.emnuvens.com.br:article/714Revistahttps://www.revistafuture.org/FSRJ/oai2175-58252175-5825opendoar:2023-08-15T19:54:05Future Studies Research Journal: Trends and Strategies - Fundação Instituto de Administração (FIA)false
dc.title.none.fl_str_mv Foresight scenarios in brazil for telecom b2b segment in 2050
Cenários prospectivos no brasil para telecom no segmento b2b em 2050
title Foresight scenarios in brazil for telecom b2b segment in 2050
spellingShingle Foresight scenarios in brazil for telecom b2b segment in 2050
Correia, Leonardo Fernandes Coutinho
strategic planning
industrial marketing
foresight scenarios
telecommunications
digital transformation
planejamento estratégico
marketing industrial
cenários prospectivos
telecomunicações
transformação digital
title_short Foresight scenarios in brazil for telecom b2b segment in 2050
title_full Foresight scenarios in brazil for telecom b2b segment in 2050
title_fullStr Foresight scenarios in brazil for telecom b2b segment in 2050
title_full_unstemmed Foresight scenarios in brazil for telecom b2b segment in 2050
title_sort Foresight scenarios in brazil for telecom b2b segment in 2050
author Correia, Leonardo Fernandes Coutinho
author_facet Correia, Leonardo Fernandes Coutinho
Sarfati, Gilberto
author_role author
author2 Sarfati, Gilberto
author2_role author
dc.contributor.author.fl_str_mv Correia, Leonardo Fernandes Coutinho
Sarfati, Gilberto
dc.subject.por.fl_str_mv strategic planning
industrial marketing
foresight scenarios
telecommunications
digital transformation
planejamento estratégico
marketing industrial
cenários prospectivos
telecomunicações
transformação digital
topic strategic planning
industrial marketing
foresight scenarios
telecommunications
digital transformation
planejamento estratégico
marketing industrial
cenários prospectivos
telecomunicações
transformação digital
description Purpose: Present a prospective scenario approach for the next 30 years in the B2B segment for telecom operators in Brazil. Theoretical framework: The research was carried out using a semi-structured quantitative approach supported by the Delphi method and using the construction of prospective Schwartz scenarios (GBN), being carried out with specialists and managers from the Telecom segment for B2B. Design/methodology/approach: It was found that the use of the prospective scenario methodology can be a tool for strategic planning, applicable in the face of uncertain conditions in the long term. Findings: Through the methodology of prospective scenarios, the construction of four future scenarios was developed: 1) Democracy of Info-Innovation, 2) Resistance of Special-Locals, 3) Big Telco-Tech Evolution, 4) Great Expansionists. Research, Practical & Social implications : The contribution of this article is in the delivery of a practical exercise that demonstrated how prospective scenarios can be used as a guide for the leadership of companies in strategic positions and also as a guide for long-term actions, for all participants of this company. Originality/value : The carriers in Brazil are currently facing an environment of several variables and complexities brought about mainly by competition from new IT entrants, regional operators, new emerging technologies and the Digital Transformation movement. This article presented a viable exercise to support long-term strategic planning, through prospective scenarios, in such a way as to provide subsidies to support today's decisions
publishDate 2023
dc.date.none.fl_str_mv 2023-02-23
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://www.revistafuture.org/FSRJ/article/view/714
10.24023/FutureJournal/2175-5825/2023.v15i1.714
url https://www.revistafuture.org/FSRJ/article/view/714
identifier_str_mv 10.24023/FutureJournal/2175-5825/2023.v15i1.714
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://www.revistafuture.org/FSRJ/article/view/714/524
dc.rights.driver.fl_str_mv Copyright (c) 2023 Leonardo Fernandes Coutinho Correia, Gilberto Sarfati
https://creativecommons.org/licenses/by-nc/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2023 Leonardo Fernandes Coutinho Correia, Gilberto Sarfati
https://creativecommons.org/licenses/by-nc/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Future Studies Research Journal: Trends and Strategies
publisher.none.fl_str_mv Future Studies Research Journal: Trends and Strategies
dc.source.none.fl_str_mv Future Studies Research Journal: Trends and Strategies; Vol. 15 No. 1 (2023): Janeiro - Dezembro; e0714
Future Studies Research Journal: Trends and Strategies [FSRJ]; v. 15 n. 1 (2023): Janeiro - Dezembro; e0714
2175-5825
reponame:Future Studies Research Journal: Trends and Strategies
instname:Fundação Instituto de Administração (FIA)
instacron:FIA
instname_str Fundação Instituto de Administração (FIA)
instacron_str FIA
institution FIA
reponame_str Future Studies Research Journal: Trends and Strategies
collection Future Studies Research Journal: Trends and Strategies
repository.name.fl_str_mv Future Studies Research Journal: Trends and Strategies - Fundação Instituto de Administração (FIA)
repository.mail.fl_str_mv
_version_ 1808843615670108160

Registros relacionados