Uma "Maravilha" de cenário – a construção de uma (nova) imagem para a Zona Portuária do Rio de Janeiro

• Autor(a) principal: da Rocha, Ana Beatriz
• Data de Publicação: 2018
• Outros Autores: Reis, Paulo
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: InSitu – Revista Cientí­fica do Programa de Mestrado Profissional em Projeto, Produção e Gestão do Espaço Urbano
• Texto Completo: https://revistaseletronicas.fiamfaam.br/index.php/situs/article/view/659
• topic: culture; city; identity.; cultura; cidade; identidade.

As part of the neoliberal politics seen since the 1900s, large urban regeneration schemes have been implemented not only to "amend" inefficient urban policies but, foremost, to revert the process of socio-economic decline seen in post-industrial cities. One of the main aspects of this phenomenon is the (re)invention of cities through the (re)design of their wastelands, where new (spectacular) architectures and the reconfiguration of derelict public spaces aim to alter the image of the place. These "new" reconfigured spaces would then attract a new public and, consequentially, a new influx of capital. In order to promote the consumption of these "new" places, a series of labels such as "creative city", "cultural capital", "smart city" etc.. emerges where, alongside to "regenerative" urban policies, existing cultural patterns are either subdued or enhanced to promote cities"™ new identities – as observed in the process of transformation of Rio de Janeiro"™s port area.