The debate on vaccines in social networks: an exploratory analysis of links with the heaviest traffic
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Data de Publicação: | 2020 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | eng por |
Título da fonte: | Cadernos de Saúde Pública |
Texto Completo: | https://cadernos.ensp.fiocruz.br/ojs/index.php/csp/article/view/7534 |
Resumo: | This study aims to analyze Internet traffic and interactions on social networks concerning vaccines. The 100 most widely shared, liked, and commented links were visited with the keyword “vaccine” from May 2018 to May 2019 to identify the main subjects, sources, and positions. The qualitative study phase used Discourse Analysis to identify modes of production of principal meanings in the chats. We further studied the fake news in the most widely shared links. The results point to a majority position in favor of vaccines (87.6%) and strong interest in health-related themes, scientific development, and health policies. Meanwhile, some of the mostly widely accessed sources of information in Brazil had no information on editorial criteria, policies, or authors, making it difficult to determine the quality and veracity of the information consumed in social networks in Brazil. Fake news accounted for 13.5% of the links with the heaviest traffic, raising concerns about misinformation on vaccines. These results point to important communication dynamics related to vaccines and opportunities to improve public communication on vaccination. |
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The debate on vaccines in social networks: an exploratory analysis of links with the heaviest trafficO debate sobre vacinas em redes sociais: uma análise exploratória dos links com maior engajamentoVaccinesSocial NetworkingScientific Communication and DiffusionVacinasRede SocialComunicação e Divulgação CientíficaThis study aims to analyze Internet traffic and interactions on social networks concerning vaccines. The 100 most widely shared, liked, and commented links were visited with the keyword “vaccine” from May 2018 to May 2019 to identify the main subjects, sources, and positions. The qualitative study phase used Discourse Analysis to identify modes of production of principal meanings in the chats. We further studied the fake news in the most widely shared links. The results point to a majority position in favor of vaccines (87.6%) and strong interest in health-related themes, scientific development, and health policies. Meanwhile, some of the mostly widely accessed sources of information in Brazil had no information on editorial criteria, policies, or authors, making it difficult to determine the quality and veracity of the information consumed in social networks in Brazil. Fake news accounted for 13.5% of the links with the heaviest traffic, raising concerns about misinformation on vaccines. These results point to important communication dynamics related to vaccines and opportunities to improve public communication on vaccination.El objetivo de esta investigación es investigar la participación activa y las interacciones en las redes sociales sobre las vacunas. En base a la recogida de los 100 enlaces más compartidos, con “me gusta”, y comentados entre mayo de 2018 y mayo de 2019, mediante la palabra-clave “vacuna”, fueron identificados los principales asuntos, fuentes y posicionamientos. En una etapa cualitativa, se empleó el método del Análisis del Discurso para identificar los modos de producción de sentido, alrededor de los que se concentraron las conversaciones en red. Asimismo, se estudió cuál es la participación de las fake news entre los enlaces más compartidos. Los resultados apuntan que existe mayoritariamente una disposición pro-vacuna (87,6%) y un fuerte interés en temas relacionados con la salud, con el desarrollo científico y las políticas de salud. Por otro lado, parte de las fuentes de información más consultadas por los brasileños no proporcionaron información sobre criterios editoriales, políticas o autores, lo que puede dificultar la aprehensión de la calidad y veracidad de la información consumida. Asimismo, las fake news representaron un 13,5% de los enlaces con mayor participación, lo que indica un dato preocupante respecto a la desinformación sobre las vacunas. Estos resultados indican importantes dinámicas de comunicación sobre las vacunas y oportunidades para una mejora en la comunicación pública en torno a este tema.Esta pesquisa busca investigar o engajamento e as interações nas redes sociais sobre as vacinas. Com base na coleta dos 100 links mais compartilhados, curtidos e comentados entre maio de 2018 e maio de 2019, por meio da palavra-chave “vacina”, foram identificadas os principais assuntos, fontes e posicionamentos. Em uma etapa qualitativa, foi empregado o método da Análise do Discurso para identificar os modos de produção de sentido em torno dos quais as conversações em rede se concentraram. Foi estudada ainda qual a participação das fake news entre os links mais compartilhados. Os resultados apontam que há majoritariamente uma disposição pró-vacina (87,6%) e um forte interesse em temas ligados à saúde, ao desenvolvimento científico e às políticas de saúde. Por outro lado, parte das fontes de informação mais acessadas pelos brasileiros não traz informações sobre critérios editoriais, políticas ou autores, o que pode dificultar a apreensão da qualidade e veracidade das informações consumidas. Além disso, as fake news representaram 13,5% dos links com maior engajamento, o que indica um dado preocupante em relação à desinformação sobre as vacinas. Esses resultados indicam importantes dinâmicas de comunicação sobre as vacinas e oportunidades para a melhoria na comunicação pública em torno do tema.Reports in Public HealthCadernos de Saúde Pública2020-08-31info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersiontext/htmltext/htmlapplication/pdfapplication/pdfhttps://cadernos.ensp.fiocruz.br/ojs/index.php/csp/article/view/7534Reports in Public Health; Vol. 36 No. 14 (2020): Supplement 2Cadernos de Saúde Pública; v. 36 n. 14 (2020): Suplemento 21678-44640102-311Xreponame:Cadernos de Saúde Públicainstname:Fundação Oswaldo Cruz (FIOCRUZ)instacron:FIOCRUZengporhttps://cadernos.ensp.fiocruz.br/ojs/index.php/csp/article/view/7534/16738https://cadernos.ensp.fiocruz.br/ojs/index.php/csp/article/view/7534/16739https://cadernos.ensp.fiocruz.br/ojs/index.php/csp/article/view/7534/16740https://cadernos.ensp.fiocruz.br/ojs/index.php/csp/article/view/7534/16741Luisa MassaraniTatiane LealIgor Waltzinfo:eu-repo/semantics/openAccess2024-03-06T15:30:01Zoai:ojs.teste-cadernos.ensp.fiocruz.br:article/7534Revistahttps://cadernos.ensp.fiocruz.br/ojs/index.php/csphttps://cadernos.ensp.fiocruz.br/ojs/index.php/csp/oaicadernos@ensp.fiocruz.br||cadernos@ensp.fiocruz.br1678-44640102-311Xopendoar:2024-03-06T13:08:40.317253Cadernos de Saúde Pública - Fundação Oswaldo Cruz (FIOCRUZ)true |
dc.title.none.fl_str_mv |
The debate on vaccines in social networks: an exploratory analysis of links with the heaviest traffic O debate sobre vacinas em redes sociais: uma análise exploratória dos links com maior engajamento |
title |
The debate on vaccines in social networks: an exploratory analysis of links with the heaviest traffic |
spellingShingle |
The debate on vaccines in social networks: an exploratory analysis of links with the heaviest traffic Luisa Massarani Vaccines Social Networking Scientific Communication and Diffusion Vacinas Rede Social Comunicação e Divulgação Científica |
title_short |
The debate on vaccines in social networks: an exploratory analysis of links with the heaviest traffic |
title_full |
The debate on vaccines in social networks: an exploratory analysis of links with the heaviest traffic |
title_fullStr |
The debate on vaccines in social networks: an exploratory analysis of links with the heaviest traffic |
title_full_unstemmed |
The debate on vaccines in social networks: an exploratory analysis of links with the heaviest traffic |
title_sort |
The debate on vaccines in social networks: an exploratory analysis of links with the heaviest traffic |
author |
Luisa Massarani |
author_facet |
Luisa Massarani Tatiane Leal Igor Waltz |
author_role |
author |
author2 |
Tatiane Leal Igor Waltz |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Luisa Massarani Tatiane Leal Igor Waltz |
dc.subject.por.fl_str_mv |
Vaccines Social Networking Scientific Communication and Diffusion Vacinas Rede Social Comunicação e Divulgação Científica |
topic |
Vaccines Social Networking Scientific Communication and Diffusion Vacinas Rede Social Comunicação e Divulgação Científica |
description |
This study aims to analyze Internet traffic and interactions on social networks concerning vaccines. The 100 most widely shared, liked, and commented links were visited with the keyword “vaccine” from May 2018 to May 2019 to identify the main subjects, sources, and positions. The qualitative study phase used Discourse Analysis to identify modes of production of principal meanings in the chats. We further studied the fake news in the most widely shared links. The results point to a majority position in favor of vaccines (87.6%) and strong interest in health-related themes, scientific development, and health policies. Meanwhile, some of the mostly widely accessed sources of information in Brazil had no information on editorial criteria, policies, or authors, making it difficult to determine the quality and veracity of the information consumed in social networks in Brazil. Fake news accounted for 13.5% of the links with the heaviest traffic, raising concerns about misinformation on vaccines. These results point to important communication dynamics related to vaccines and opportunities to improve public communication on vaccination. |
publishDate |
2020 |
dc.date.none.fl_str_mv |
2020-08-31 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://cadernos.ensp.fiocruz.br/ojs/index.php/csp/article/view/7534 |
url |
https://cadernos.ensp.fiocruz.br/ojs/index.php/csp/article/view/7534 |
dc.language.iso.fl_str_mv |
eng por |
language |
eng por |
dc.relation.none.fl_str_mv |
https://cadernos.ensp.fiocruz.br/ojs/index.php/csp/article/view/7534/16738 https://cadernos.ensp.fiocruz.br/ojs/index.php/csp/article/view/7534/16739 https://cadernos.ensp.fiocruz.br/ojs/index.php/csp/article/view/7534/16740 https://cadernos.ensp.fiocruz.br/ojs/index.php/csp/article/view/7534/16741 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
text/html text/html application/pdf application/pdf |
dc.publisher.none.fl_str_mv |
Reports in Public Health Cadernos de Saúde Pública |
publisher.none.fl_str_mv |
Reports in Public Health Cadernos de Saúde Pública |
dc.source.none.fl_str_mv |
Reports in Public Health; Vol. 36 No. 14 (2020): Supplement 2 Cadernos de Saúde Pública; v. 36 n. 14 (2020): Suplemento 2 1678-4464 0102-311X reponame:Cadernos de Saúde Pública instname:Fundação Oswaldo Cruz (FIOCRUZ) instacron:FIOCRUZ |
instname_str |
Fundação Oswaldo Cruz (FIOCRUZ) |
instacron_str |
FIOCRUZ |
institution |
FIOCRUZ |
reponame_str |
Cadernos de Saúde Pública |
collection |
Cadernos de Saúde Pública |
repository.name.fl_str_mv |
Cadernos de Saúde Pública - Fundação Oswaldo Cruz (FIOCRUZ) |
repository.mail.fl_str_mv |
cadernos@ensp.fiocruz.br||cadernos@ensp.fiocruz.br |
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