Frames in regenerative medicine: recent news in the Brazilian press

• Autor(a) principal: Acero, Liliana
• Data de Publicação: 2020
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: RECIIS (Online)
• Texto Completo: https://www.reciis.icict.fiocruz.br/index.php/reciis/article/view/1966
• topic: Regenerative medicine; Cellular therapy; Mass media; Collective health; Scientific framings; Media coverage.; Medicina regenerativa; Terapia celular; Medios de comunicación de masas; Salud colectiva; Encuadramientos científicos; Cobertura mediática.; Medicina regenerativa; Terapia celular; Mídia; Saúde coletiva; Enquadramentos científicos; Cobertura midiática.

Mass media works as a bridge between medicine and the public and produces an impact according to how information is organized and presented. A quantitative and qualitative content analysis was developed on the main framings on regenerative medicine found in reports by the newspapers Folha de S.Paulo and O Globo between January 2012 and May 2019. The analysis found limitations in the information published: a reduced number of stories, the presence of few articles on social and regulatory controversies and a portrayal of over-optimistic accounts on the benefis of cellular-based therapies. The article concludes that there is a lack of a more systematic contribution of the printed press to the social and institutional legitimation of the local area, one developed with public resources and that offers a valuable opportunity to raise awareness on collective health, as well as, for a competitive inclusion of Brazil at the global level.