Campañas educativas de control de fumadores: de la adicción moral al estilo de vida saludable

• Autor(a) principal: Ruas, Ester Cristina Machado
• Data de Publicação: 2019
• Outros Autores: Ribeiro, Ana Paula Goulart
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: RECIIS (Online)
• Texto Completo: https://www.reciis.icict.fiocruz.br/index.php/reciis/article/view/1629
• topic: Campaign; Smoking; Health; Communication; Moral vigil.; Campaña; Fumar; Salud; Comunicación; Vigilia moral.; Campanha; Tabagismo; Saúde; Comunicação; Vigília moral.

This article is the result of a research on the use of the concept of aversion in the production of government anti-smoking campaigns and how they were appropriated by the population. Our objective was to evaluate how these campaigns were conceived in relation to the principles of communication and health presupposed by the Unified Health System. The expectation was to problematize the issue from an interdisciplinary perspective. We analyze documents from the theoretical and methodological precepts of Semiology of Social Discourses. It was concluded that alarmist campaigns were created, based on the imputation of fear and on moral vigilance, which eventually distanced these actions from the principles of communication in dialogic, informative and participatory public health.