MUSSELS CONSUMER BEHAVIOR IN BELÉM COUNTY, STATE OF PARÁ

• Autor(a) principal: Santos, Weverton John Pinheiro dos
• Data de Publicação: 2020
• Outros Autores: Monteiro, Elideth Pacheco, Costa, Déborah Camilla dos Santos, Oliveira, Cláudia Antonia Campos Rodrigues de, Santos, Marcos Antônio Souza dos
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Atas de Saúde Ambiental
• Texto Completo: https://revistaseletronicas.fmu.br/index.php/ASA/article/view/2228
• topic: commercialization; consumer; fairs; mussel.; Economia pesqueira; Comportamento do consumidor; Análise de mercado; Amazônia

In the state of Pará, the mangroves form an area of approximately 390,000 hectares, presenting a great diversity of species, among which are mussels, which are extracted an artisan form by local residents and have commercial value. The study aimed to characterize the mussel consumer profile in street markets of the city of Belém. For this was done interviews directly with 240 people through questionnaires. The data have been tabulated in spreadsheets and graphs generated. Of the total interviewees, only 38.33% consume mussels, of which the majority consume this food a few times a year. The most significant factors in the purchase decision were price, quality and hygiene of the marketed product. As for preference at the moment of purchase, the consumers prefer to buy mussels in the shell (76.09%). Moreover, it was possible ascertain that the consumed amount per month is less than 1 kg (73.91%), and that it has diminished over the past five years (53.26%). Consumers of food have shown little present at the visited fairs and their consumption without frequency, due to preference for other types of meat, such as cattle, poultry and pí­scea.