DATA ENVELOPMENT ANALYSIS (DEA) AS A TOOL FOR EVALUATING THE PERFORMANCE OF THE STRATEGIC MANAGEMENT
Autor(a) principal: | |
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Data de Publicação: | 2011 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Revista Universo Contábil |
Texto Completo: | https://ojsrevista.furb.br/ojs/index.php/universocontabil/article/view/2029 |
Resumo: | The goal of this article is to propose a tool to evaluate the performance focusing on corporate strategy. Rumelt (2001) states that the evaluation should be aligned to the companie’s strategy and, therefore, the evaluative process should take into account not only the most obvious aspects related to the short-term business health, but also, and mainly, the most fundamental factors and trends for the company to survive in the chosen organizational field. It is proposed the use of a mathematical programming model that takes into consideration the objectives and goals set by the managers. This model, developed by Charnes, Cooper and Rhodes in 1978, which is called Data Envelopment Analysis (DEA), consists in determining the relative efficiency of a productive unit considering the proximity of an efficiency frontier constructed by the most efficient units of the set studied. The identification of companies that can be used as benchmarks by those considered, according to the model, as inefficient, besides the possibility of using multiple products and multiple inputs are some of the main advantages of the DEA model. Indicators originated from a Balanced Scorecard (BSC) (KAPLAN; NORTON, 1996) model of implementation and strategy control can be used. An evaluation model consisted of seven phases is presented. |
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DATA ENVELOPMENT ANALYSIS (DEA) AS A TOOL FOR EVALUATING THE PERFORMANCE OF THE STRATEGIC MANAGEMENTDATA ENVELOPMENT ANALYSIS (DEA) COMO FERRAMENTA PARA AVALIAÇÃO DO DESEMPENHO DA GESTÃO ESTRATÉGICAStrategy. Performance. Data Envelopment Analysis.EstratégiaDesempenhoData Envelopment AnalysisThe goal of this article is to propose a tool to evaluate the performance focusing on corporate strategy. Rumelt (2001) states that the evaluation should be aligned to the companie’s strategy and, therefore, the evaluative process should take into account not only the most obvious aspects related to the short-term business health, but also, and mainly, the most fundamental factors and trends for the company to survive in the chosen organizational field. It is proposed the use of a mathematical programming model that takes into consideration the objectives and goals set by the managers. This model, developed by Charnes, Cooper and Rhodes in 1978, which is called Data Envelopment Analysis (DEA), consists in determining the relative efficiency of a productive unit considering the proximity of an efficiency frontier constructed by the most efficient units of the set studied. The identification of companies that can be used as benchmarks by those considered, according to the model, as inefficient, besides the possibility of using multiple products and multiple inputs are some of the main advantages of the DEA model. Indicators originated from a Balanced Scorecard (BSC) (KAPLAN; NORTON, 1996) model of implementation and strategy control can be used. An evaluation model consisted of seven phases is presented.Este artigo tem como objetivo propor uma ferramenta para a avaliação do desempenho com foco na estratégia corporativa. Rumelt (2001) afirma que a avaliação deve estar alinhada à estratégia da empresa e, para isso, o processo avaliativo deve levar em conta não somente os aspectos mais óbvios relacionados à saúde de curto prazo do negócio, mas sim e, principalmente, os fatores e tendências mais fundamentais, para que a empresa sobreviva no campo organizacional escolhido. Propõe-se a utilização de um modelo de programação matemática que leve em consideração os objetivos e metas definidos pelos gestores. Este modelo, desenvolvido por Charnes, Cooper e Rhodes em 1978 e que leva o nome de Data Envelopment Analysis (DEA), consiste em determinar a eficiência relativa de uma unidade produtiva considerando a aproximação de uma fronteira de eficiência construída pelas unidades eficientes do conjunto estudado. A identificação de empresas que podem servir de benchmarks para aquelas consideradas, pelo modelo, como ineficientes, além da possibilidade da utilização de múltiplos produtos e múltiplos insumos são algumas das principais vantagens do modelo DEA. Indicadores advindos de um modelo Balanced Scorecard (BSC) (KAPLAN; NORTON, 1996) de implementação e controle da estratégia podem ser utilizados. Um modelo de avaliação composto de sete fases é apresentado. A autora agradece o apoio concedido à esta pesquisa pela Fundação de Amparo à Pesquisa do Estado de Minas Gerais - FAPEMIG e Conselho Nacional de Desenvolvimento Científico e Tecnológico - CNPqUniversidade Regional de Blumenau2011-09-26info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://ojsrevista.furb.br/ojs/index.php/universocontabil/article/view/202910.4270/ruc.20117Revista Universo Contábil; v. 7 n. 3 (2011); 77-941809-33371809-3337reponame:Revista Universo Contábilinstname:Universidade Regional de Blumenau (FURB)instacron:FURBporhttps://ojsrevista.furb.br/ojs/index.php/universocontabil/article/view/2029/1737Copyright (c) 2014 Revista Universo Contábilinfo:eu-repo/semantics/openAccessLopes, Ana Lucia MirandaLorenzett, João RobertoPereira, Mauricio Fernandes2011-11-20T17:59:06Zoai:ojs.bu.furb.br:article/2029Revistahttps://proxy.furb.br/ojs/index.php/universocontabil/PUBhttps://proxy.furb.br/ojs/index.php/universocontabil/oai||universocontabil@furb.br1809-33371809-3337opendoar:2011-11-20T17:59:06Revista Universo Contábil - Universidade Regional de Blumenau (FURB)false |
dc.title.none.fl_str_mv |
DATA ENVELOPMENT ANALYSIS (DEA) AS A TOOL FOR EVALUATING THE PERFORMANCE OF THE STRATEGIC MANAGEMENT DATA ENVELOPMENT ANALYSIS (DEA) COMO FERRAMENTA PARA AVALIAÇÃO DO DESEMPENHO DA GESTÃO ESTRATÉGICA |
title |
DATA ENVELOPMENT ANALYSIS (DEA) AS A TOOL FOR EVALUATING THE PERFORMANCE OF THE STRATEGIC MANAGEMENT |
spellingShingle |
DATA ENVELOPMENT ANALYSIS (DEA) AS A TOOL FOR EVALUATING THE PERFORMANCE OF THE STRATEGIC MANAGEMENT Lopes, Ana Lucia Miranda Strategy. Performance. Data Envelopment Analysis. Estratégia Desempenho Data Envelopment Analysis |
title_short |
DATA ENVELOPMENT ANALYSIS (DEA) AS A TOOL FOR EVALUATING THE PERFORMANCE OF THE STRATEGIC MANAGEMENT |
title_full |
DATA ENVELOPMENT ANALYSIS (DEA) AS A TOOL FOR EVALUATING THE PERFORMANCE OF THE STRATEGIC MANAGEMENT |
title_fullStr |
DATA ENVELOPMENT ANALYSIS (DEA) AS A TOOL FOR EVALUATING THE PERFORMANCE OF THE STRATEGIC MANAGEMENT |
title_full_unstemmed |
DATA ENVELOPMENT ANALYSIS (DEA) AS A TOOL FOR EVALUATING THE PERFORMANCE OF THE STRATEGIC MANAGEMENT |
title_sort |
DATA ENVELOPMENT ANALYSIS (DEA) AS A TOOL FOR EVALUATING THE PERFORMANCE OF THE STRATEGIC MANAGEMENT |
author |
Lopes, Ana Lucia Miranda |
author_facet |
Lopes, Ana Lucia Miranda Lorenzett, João Roberto Pereira, Mauricio Fernandes |
author_role |
author |
author2 |
Lorenzett, João Roberto Pereira, Mauricio Fernandes |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Lopes, Ana Lucia Miranda Lorenzett, João Roberto Pereira, Mauricio Fernandes |
dc.subject.por.fl_str_mv |
Strategy. Performance. Data Envelopment Analysis. Estratégia Desempenho Data Envelopment Analysis |
topic |
Strategy. Performance. Data Envelopment Analysis. Estratégia Desempenho Data Envelopment Analysis |
description |
The goal of this article is to propose a tool to evaluate the performance focusing on corporate strategy. Rumelt (2001) states that the evaluation should be aligned to the companie’s strategy and, therefore, the evaluative process should take into account not only the most obvious aspects related to the short-term business health, but also, and mainly, the most fundamental factors and trends for the company to survive in the chosen organizational field. It is proposed the use of a mathematical programming model that takes into consideration the objectives and goals set by the managers. This model, developed by Charnes, Cooper and Rhodes in 1978, which is called Data Envelopment Analysis (DEA), consists in determining the relative efficiency of a productive unit considering the proximity of an efficiency frontier constructed by the most efficient units of the set studied. The identification of companies that can be used as benchmarks by those considered, according to the model, as inefficient, besides the possibility of using multiple products and multiple inputs are some of the main advantages of the DEA model. Indicators originated from a Balanced Scorecard (BSC) (KAPLAN; NORTON, 1996) model of implementation and strategy control can be used. An evaluation model consisted of seven phases is presented. |
publishDate |
2011 |
dc.date.none.fl_str_mv |
2011-09-26 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://ojsrevista.furb.br/ojs/index.php/universocontabil/article/view/2029 10.4270/ruc.20117 |
url |
https://ojsrevista.furb.br/ojs/index.php/universocontabil/article/view/2029 |
identifier_str_mv |
10.4270/ruc.20117 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://ojsrevista.furb.br/ojs/index.php/universocontabil/article/view/2029/1737 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2014 Revista Universo Contábil info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2014 Revista Universo Contábil |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Regional de Blumenau |
publisher.none.fl_str_mv |
Universidade Regional de Blumenau |
dc.source.none.fl_str_mv |
Revista Universo Contábil; v. 7 n. 3 (2011); 77-94 1809-3337 1809-3337 reponame:Revista Universo Contábil instname:Universidade Regional de Blumenau (FURB) instacron:FURB |
instname_str |
Universidade Regional de Blumenau (FURB) |
instacron_str |
FURB |
institution |
FURB |
reponame_str |
Revista Universo Contábil |
collection |
Revista Universo Contábil |
repository.name.fl_str_mv |
Revista Universo Contábil - Universidade Regional de Blumenau (FURB) |
repository.mail.fl_str_mv |
||universocontabil@furb.br |
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1798945115802173440 |