Use of multi-criteria decision aid to evaluate the performance of trade marketing activities of a Brazilian industry

Detalhes bibliográficos
Autor(a) principal: Longaray, André Andrade
Data de Publicação: 2015
Outros Autores: Ensslin, Leonardo
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Institucional da FURG (RI FURG)
Texto Completo: http://repositorio.furg.br/handle/1/5549
Resumo: This paper detail the use of the Multi-Criteria Decision Aiding methodology model as an instrument of intervention in a case study conducted in a Brazilian industrial company. A customised evaluation model was built interactively by interviewing decision makers to identify, organise, measure, and integrate those factors considered necessary and sufficient for the management of trade marketing. The constructed model enables executives to incorporate unique aspects of the company and the environment, expanding the possibilities for performance evaluation of trade marketing in the organisation.
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spelling Use of multi-criteria decision aid to evaluate the performance of trade marketing activities of a Brazilian industryMCDADecision aidTrade marketingThis paper detail the use of the Multi-Criteria Decision Aiding methodology model as an instrument of intervention in a case study conducted in a Brazilian industrial company. A customised evaluation model was built interactively by interviewing decision makers to identify, organise, measure, and integrate those factors considered necessary and sufficient for the management of trade marketing. The constructed model enables executives to incorporate unique aspects of the company and the environment, expanding the possibilities for performance evaluation of trade marketing in the organisation.2015-11-01T18:39:14Z2015-11-01T18:39:14Z2015info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfLONGARAY, André Andrade; ENSSLIN, Leonardo. Use of multi-criteria decision aid to evaluate the performance of trade marketing activities of a Brazilian industry. Management and Organizational Studies, v. 2, n. 2, p. 15-31, 2015. Disponível em: <http://www.sciedupress.com/journal/index.php/mos/article/view/6365/4037>. Acesso em: 23 set. 2015.2330-54952330-5509http://repositorio.furg.br/handle/1/554910.5430/mos.v2n2p15engLongaray, André AndradeEnsslin, Leonardoinfo:eu-repo/semantics/openAccessreponame:Repositório Institucional da FURG (RI FURG)instname:Universidade Federal do Rio Grande (FURG)instacron:FURG2015-11-01T18:39:14Zoai:repositorio.furg.br:1/5549Repositório InstitucionalPUBhttps://repositorio.furg.br/oai/request || http://200.19.254.174/oai/requestopendoar:2015-11-01T18:39:14Repositório Institucional da FURG (RI FURG) - Universidade Federal do Rio Grande (FURG)false
dc.title.none.fl_str_mv Use of multi-criteria decision aid to evaluate the performance of trade marketing activities of a Brazilian industry
title Use of multi-criteria decision aid to evaluate the performance of trade marketing activities of a Brazilian industry
spellingShingle Use of multi-criteria decision aid to evaluate the performance of trade marketing activities of a Brazilian industry
Longaray, André Andrade
MCDA
Decision aid
Trade marketing
title_short Use of multi-criteria decision aid to evaluate the performance of trade marketing activities of a Brazilian industry
title_full Use of multi-criteria decision aid to evaluate the performance of trade marketing activities of a Brazilian industry
title_fullStr Use of multi-criteria decision aid to evaluate the performance of trade marketing activities of a Brazilian industry
title_full_unstemmed Use of multi-criteria decision aid to evaluate the performance of trade marketing activities of a Brazilian industry
title_sort Use of multi-criteria decision aid to evaluate the performance of trade marketing activities of a Brazilian industry
author Longaray, André Andrade
author_facet Longaray, André Andrade
Ensslin, Leonardo
author_role author
author2 Ensslin, Leonardo
author2_role author
dc.contributor.author.fl_str_mv Longaray, André Andrade
Ensslin, Leonardo
dc.subject.por.fl_str_mv MCDA
Decision aid
Trade marketing
topic MCDA
Decision aid
Trade marketing
description This paper detail the use of the Multi-Criteria Decision Aiding methodology model as an instrument of intervention in a case study conducted in a Brazilian industrial company. A customised evaluation model was built interactively by interviewing decision makers to identify, organise, measure, and integrate those factors considered necessary and sufficient for the management of trade marketing. The constructed model enables executives to incorporate unique aspects of the company and the environment, expanding the possibilities for performance evaluation of trade marketing in the organisation.
publishDate 2015
dc.date.none.fl_str_mv 2015-11-01T18:39:14Z
2015-11-01T18:39:14Z
2015
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv LONGARAY, André Andrade; ENSSLIN, Leonardo. Use of multi-criteria decision aid to evaluate the performance of trade marketing activities of a Brazilian industry. Management and Organizational Studies, v. 2, n. 2, p. 15-31, 2015. Disponível em: <http://www.sciedupress.com/journal/index.php/mos/article/view/6365/4037>. Acesso em: 23 set. 2015.
2330-5495
2330-5509
http://repositorio.furg.br/handle/1/5549
10.5430/mos.v2n2p15
identifier_str_mv LONGARAY, André Andrade; ENSSLIN, Leonardo. Use of multi-criteria decision aid to evaluate the performance of trade marketing activities of a Brazilian industry. Management and Organizational Studies, v. 2, n. 2, p. 15-31, 2015. Disponível em: <http://www.sciedupress.com/journal/index.php/mos/article/view/6365/4037>. Acesso em: 23 set. 2015.
2330-5495
2330-5509
10.5430/mos.v2n2p15
url http://repositorio.furg.br/handle/1/5549
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Institucional da FURG (RI FURG)
instname:Universidade Federal do Rio Grande (FURG)
instacron:FURG
instname_str Universidade Federal do Rio Grande (FURG)
instacron_str FURG
institution FURG
reponame_str Repositório Institucional da FURG (RI FURG)
collection Repositório Institucional da FURG (RI FURG)
repository.name.fl_str_mv Repositório Institucional da FURG (RI FURG) - Universidade Federal do Rio Grande (FURG)
repository.mail.fl_str_mv
_version_ 1813187273055797248

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