Marketing strategies for “Fubá da Paixão” produced in the Borborema Pole, Paraiba, Brazil

• Autor(a) principal: Laurentino, Laysa Gabryella de Souza
• Data de Publicação: 2021
• Outros Autores: Santos, Isleno Michel de Sousa, Brito, Alícia Nayana dos Santos Lima de, Silva, Patrícia Ferreira da
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Revista Verde de Agroecologia e Desenvolvimento Sustentavel
• Texto Completo: https://www.gvaa.com.br/revista/index.php/RVADS/article/view/8384
• topic: Family farming; Creole seed; Marketing; Income generation; Local development; Agricultura familiar; Semilla criolla; Márketing; Generación de ingresso; Desarrollo local; Agricultura familiar; Semente crioula; Marketing; Geração de renda; Desenvolvimento local

Marketing strategies are fundamental in any business and it deals with all the actions that will be used to promote a brand, product or service and, consequently, attract more clients. The objective of this work was to analyze marketing strategies for the country produced with native foods. Used as a field research method, the data collection wave was conducted through visits and application of semi-structured interviews to farmers/feirantes da Feira Agroecológica in the municipality of Remígio, Paraíba. The products derived from transgenic milho are attracting diverse consumers aware and their commercialization stimulates the expansion of the planting of milho on the Borborema territory. Therefore, it is still restricted to only those cities that surround the Polo da Borborema involved in this activity, necessitating the adoption of strategies that broaden the opportunities of generating income for agricultural families, such as greater investment in dissemination and insertion in public policies.